Non-Profit Beats Covid Setbacks

Students Get Real Marketing Exposure Through OBU Class

Oklahoma Baptist University students Jocelyn Martinez and Emily Wilmoth worked with Legacy Parenting Center, a non-profit organization in the community, as a part of their marketing analytics class. They helped the company further their understanding of analytics, increase marketing tactics, and ultimately aided in overcoming challenges presented by COVID-19. 

Dr. Daryl Green, Associate Professor of Business and Dickinson Chair of Business, created a way to allow students to gain real world experience while implementing material learned inside the classroom. These micro-internships Dr. Green explains, “In most universities, there is a huge gap between employers’ expectations and college students’ expectations about employment.  Most businesses put a premium on work experience.  Yet, universities do not stress this fact enough in my humble opinion.  Through the micro internships, we provide our OBU students with practical work experience while allowing them to assist an organization with a business problem. During this process, students are building their skill set rights during class time.  Even during Covid-19, our business students have been able to achieve results for business clients in these micro internships.”

Martinez and Wilmoth paired with Legacy Parenting center, which has a mission of “building stronger, healthier families through education, resources, and mentoring.” They successfully help impact people by providing information and resources while embodying their mission. They continued to do this throughout the pandemic, even if it had to be remote for some time.

The students worked with Lacey Holt, executive director of Legacy Parenting Center, to provide marketing research, social media content, and interpretation of marketing analytics. They spent time reviewing the company’s website and social media pages in order to help the company improve their content and reach more people. The staff was able to gain a better understanding of analytics and what to do with the data provided. The students continued to follow website and social media traffic that will ultimately give the company a better grasp on where to go moving forward.

“What we focused on first was helping them optimize their webpage. We then focused on their marketing and helped them better understand how analytics play a huge role. We explained that they should look at data to know what is working, what’s not, and most importantly, what needs to be changed,” Martinez said, reflecting on her experience. “Also, I enjoyed working with LPC so much because we constantly saw the impact they made on the community, it made our small contribution feel rewarding and valued.”

“Working with Legacy this semester has been a great experience,” explained Wilmoth. “It is vital that they understand how their content and marketing affects their company. We have been able to help them with this, as well as give them insight into how they can extend their reach to more people. They provide resources for many people in the community and it makes me feel good to know that our efforts may help more potential clients find the company and receive the assistance they need.”

To learn more about this pilot program or to participate as a business partner or mentor get in touch with Dr. Daryl D. Green at daryl.green@okbu.edu or 405-585-4414.

Marketing Students at OBU Work with OCAST to Develop their Online Presence

In the fall of 2020, in the middle of the coronavirus pandemic, two marketing students had the privilege of interning with the Oklahoma Center for the Advancement of Technology and Science (OCAST). OCAST is a government funded agency whose goal is to provide resources for entrepreneurial science and technology businesses in order to aid them in their early stages of innovation. These students worked on this project primarily with Amy Walton, the Director of Government Relations and Strategic Initiatives here in Shawnee, Oklahoma.

Students Jackson Winn and Jarrett Ellis worked on developing the online presence of OCAST in order to raise more awareness of the goals of the company for the future. Their tasks consisted of developing new video logos, making sure all the social media platforms were consistent, and brainstorming ways that their online presence was modern and eye-catching. Some of the ways this was accomplished was through using clients on Fiverr and meeting weekly with Amy about potential ideas for the company. 

Jarrett mentioned that this project was a great experience because it helped him gain a completely different perspective on STEM businesses and the role they play in Oklahoma’s economy.

Caption:  Jarrett and Jackson work remotely with Amy.

Working with Amy at OCAST was a one of a kind experience that provided me with real world knowledge into the science and technology businesses of Oklahoma” 

Furthermore, Jackson mentioned that this micro-internship experience gave him real world marketing experience that he had never gained before. 

Through this internship, I have gained valuable knowledge of evaluating the online presence of a company and it was so great to be able to work with a client who has much experience in the business world

To learn more about OCAST and the mission of the company, visit www.ok.gov/ocast. Additionally, to learn more about the College of Business at OBU, visit www.okbu.edu/business

To learn more about this pilot program or to participate as a business partner or mentor get in touch with Dr. Daryl D. Green at daryl.green@okbu.edu or 405-585-4414.

OBU Marketing Students Assist Larry Gill Advisory in Online Branding & Tracking Analytics

Marketing students from Oklahoma Baptist University had the recent opportunity to work with Larry Gill Advisory and gain hands-on experience within the realms of digital marketing and marketing analytics. Larry Gill Advisory boasts the services of Larry Gill, a financial advisor under Sowell Management, with over 50 years of experience in the industry.

Students Zoe Charles and Laura Stewart formed a team, under the supervision of Dr. Daryl Green, to work with Gill and help him establish an online presence in order to create more awareness for his services. Alongside establishing an online presence, Charles and Stewart also provided multiple detailed analysis to guide Gill on how to better survey and stand-out from local competition. 

Working with Charles and Stewart has been Larry Gill Advisory’s first venture into the world of online marketing with Gill stating, “[p]rior to working with Laura and Zoe, I have done virtually no marketing.  Clients have come from referrals from existing clients and personal contacts.”

Gill also said of the team’s accomplishments, “Laura and Zoe have created a professional Facebook page that has received significant attention.  They have updated my LinkedIn presence and are creating a website for Larry Gill Advisory. Through their efforts, my practice has become more visible.”

Both Charles and Stewart were grateful for the opportunity with Stewart saying, “I am so thankful for the experience I have gained through this micro-internship. I have learned how to apply the marketing concepts [we have learned] in class to real-life scenarios. It has given me an opportunity to be creative and has shown me how much I enjoy helping people market their business!”

When it comes to utilizing marketing interns from Dr. Daryl Green’s students Mr. Gill said, “If you wish to work with dedicated, competent, goal-oriented students in an effort to assist them while they add value to your business and to your life, sign up.”

OBU Business Students Assist Local Organizations During COVID-19

Students of the Paul Dickinson College of Business of Oklahoma Baptist University assist local organizations to help cope with the challenges of the COVID-19 pandemic.

The Paul Dickinson College of Business of Oklahoma Baptist University (OBU) has always demonstrated their commitment to helping businesses grow by offering marketing assistance to business owners around the globe. Dr. Daryl D. Green and his undergraduate students have again substantiated this claim as they continued research and class assignments even as the COVID-19 wreaked havoc on many businesses and their revenue.

Dr. Green and his current crop of OBU business students provided management and marketing consultation to 11 organizations in the Fall Semester despite the Covid-19 impact. Dr. Green, DSL, Business Professor, has used his class assignments to build a cadre of undergraduate students that can offer management and marketing assistance while operating remotely.

“We have been fortunate that over 80% of our courses were face-to-face while many universities went online. Given our micro internship pilot program, I was able to facilitate the partnering of our students with local businesses. Therefore, we were allowing our students to see the practical application of business theories to practical application,” said Dr. Green.

Three classes, MGMT 3213 (Leadership and Organizational Change), MGMT 3453 (Project Management), and MKTG 3323 (Marketing Analytics), were involved in the program, with over 30 students participating in the micro internship program.

Caption: Andre and Jessilyn Head work with the project management class on several deliverables.

Students in MGMT 3453 assisted The Coltrane Group in key project tasks. The group is a stakeholder in the arts, entertainment, and recreation industry and was run by the late Andre Head and Jessilyn Head, Founders. Jessilyn explained, “We are very thankful and appreciative of the work that was done by the students.”

Caption: Zoe Charles and Laura Stewart worked to build Financial Advisor Larry Gill’s online presence for his company.

Marketing students Zoe Charles and Laura Stewart also formed a team that worked with Larry Gill Advisory in Shawnee, Oklahoma, helping the firm establish an online presence to create more awareness for his services. “Working with Mr. Gill this semester has given me the opportunity to learn how to evaluate a company, help them make their marketing situation better, and give them direction for future success,” said Laura.

Dr. Green and his business students also developed a report to help big business owners, entrepreneurs, and SMEs achieve personal and business growth, especially in this trying time of COVID-19 pandemic and financial crisis.

For more information about this story and other projects from The Paul Dickinson College of Business, please visit – www.okbu.edu/business.

About Paul Dickinson College of Business

The Paul Dickinson College of Business is a part of the Oklahoma Baptist University. The Christian-based institution aims to meet the needs of individuals pursuing a bachelor’s degree in business, providing the skills needed to achieve success in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

Hoping to Save Businesses During COVID-19, OBU MBA Offers Marketing Assistance Across the US

Being a college poised to help businesses grow and offer marketing assistance to business owners around the globe, The Paul Dickinson College of Business of OBU has made available novel marketing assistance to business organizations. Dr. Daryl D. Green, along with his MBA students, made this happen through research and class assignments. This has been successfully done even when COVID-19 continues to wreak havoc on many businesses and affects their revenue. Dr Green and his current crop of OBU MBA students are providing marketing consultation to 16 organizations across the United States this semester despite the Covid-19 impact.

Therefore, at Oklahoma Baptist University, Dr. Green, DSL, Business Professor, has used his class assignments to build a cadre of graduate and undergraduate students that can offer marketing assistance across the globe.

“Our MBA students have managed to take theories from the classroom to assist organizations with their marketing problems. This is because OBU believes theories must be practiced and concretized if we are going to have reasonable achievements, help businesses, mitigate the impacts of COVID-19 on businesses and achieve the essence of education, which is to help their society,” said Dr Green.

However, it is a fact that the MBA students under the tutelage of Dr Green have done the research and this action to help businesses in the middle of the Coronavirus pandemic and their own personal challenges. As Paul Dickinson College of Business of OBU is duly established to always give students tools that they can use today, not just tomorrow, Dr Green and his MBA weren’t discouraged with Coronavirus pandemic outbreak but instead continued to research through class assignments, peer-review and other academic activities to help the MBA students turn theories into reality and help businesses across the globe.

Dr. Green, professor of this group of MBA students, used a class project to help local communities struggling during Covid-19. Having done professional engineering management, he knows the value of practical experience for his graduate students. In 2016, Dr. Green retired from the Department of Energy, where he worked as a senior engineer for over 27 years.

Below is a highlight of the Paul Dickinson College of Business MBA students and their supervisor who contributed to the assignment:


 Caption: Devan Costa-Cargill provided marketing assistance to Swirling Arrow Pack and Harness Waterford, California.

Devan Costa-Cargill, who is an OBU MBA Student, provided marketing assistance to Swirling Arrow Pack and Harness Waterford, California. She is an entrepreneur and teacher. After obtaining her Bachelor in Sociology from University California Santa Cruz, Devan entered the public-school system, specifically Special Education.


Caption: Nick Hostetter provided marketing assistance to The Barn Athletics in Choctaw, Oklahoma.

MBA Student Nick Hostetter provided marketing assistance to The Barn Athletics in Choctaw, Oklahoma. Hostetter is the Customer Service Manager for APMEX Inc. and has been with this organization since 2017. From 2016 to 2017, he was an Operations Supervisor for AB InBev. He was a Logistics Supervisor for corporate Love’s from 2013 to 2016 where the team he oversaw was responsible for over one billion dollars in fuel deliveries per year.


 Caption: MBA Student Jocelyn Martinez used her marketing skills outside of the US with The Nouva Agency in Monterrey, N.L, Mexico.

MBA Student Jocelyn Martinez used her marketing skills outside of the US with The Nouva Agency in Monterrey, N.L, Mexico. Martinez is from Mexico. Currently, she is a Senior Student-Athlete at Oklahoma Baptist University, pursuing a BBA in Management and Marketing with a passion for Digital Marketing Analytics.


Caption: MBA Student Jason Proctor provided local marketing assistance to Wallace Avenue Baptist Church in Shawnee, Oklahoma.

MBA Student Jason Proctor provided local marketing assistance to Wallace Avenue Baptist Church in Shawnee, Oklahoma. Proctor is the Head Men’s and Women’s Tennis Coach at Oklahoma Baptist University (OBU). He is originally from Tulsa, Oklahoma.


Caption: Dr. Daryl D. Green, DSL, Business Professor, has used his class assignments to build a cadre of graduate and undergraduate students who can offer marketing assistance across the globe.

For more information about this story, please contact Dr. Green at daryl.green@okbu.edu or 405-585-4414.

About Paul Dickinson College of Business

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

For more information on the Paul Dickinson College of Business at OBU, visit www.okbu.edu/business.

The Disruptive Nature of COVID-19: Researchers Suggest New Faculty Model

The coronavirus situation has led to disruptive changes in the academic workflow of students in universities and colleges. With an ongoing volatile market, higher education has been impacted immensely with a direct connotation about underachieving and unprepared pass outs from these educational institutes. This has also propagated stark declining numbers in college enrolments and projections and surveys across the United States point at as much as 450,000 drops in students in years beyond 2025. Previous research, undertaken by Harvard professor, DR. Clayton Christensen also states that in the scope of organizational sustainability in educational institutes, disruptive changes and innovation will lead to 50% of 4,000 colleges and universities in the country to go bankrupt in the next 10 to 15 years.

Dr. Daryl D. Green and Dr. Jack McCann suggest a new faculty model to infuse student-centered learning the midst of disruption in higher education. Their research examines a new faculty model that includes an entrepreneurial mindset to stimulate innovation and creativity in the constant, changing environment in higher education.   In researching the current crises in higher education, this paper describes a set of strategic implications that will aid faculty wishing to create sustainability education programs.  

Caption:  Dr. Green and Dr. McCann bring more than 50 years of corporate experience to academia.

Higher education is under tremendous pressure due to market disruption. In fact, economic pressures are forcing higher education to make drastic decisions especially strategic vision, curriculum, hiring, and vision.               Furthermore, many people are questioning the value of higher education with growing pressures centered on the merit of post-secondary education against student debt and job readiness. In addition, businesses, government officials, and the general public complain about the number of unprepared college graduates produced by today’s colleges and universities.  According to a Pew Research study, 61% of Americans believe that the higher education system in the United States is going in the wrong direction. Dr. Clayton Christensen, who has done extensive research on organization sustainability and disruptive innovation, conveyed doubt about the future of traditional universities; he has argued that in15 years from now half of US universities may be in bankruptcy. Dr. Green argues that the status quo isn’t enough: “Disruption is all around us. Gen Z students are demanding more value for their education.  I’m big on practical experience and engaging our students with innovating thinking. That behavioural is what we are talking about in an entrepreneurial mindset for faculty.

Caption:  Dr. Green pushes his business students to utilize the entrepreneurial spirit in assisting local businesses with difficult market problems.

In their article, Dr. Green and Dr. McCann argue that today’s faculty must transform academic institutions with an entrepreneurial mindset.  Dr. McCann adds, our research focused on a new faculty model that includes an entrepreneurial mindset to stimulate innovation and creativity in the constant, changing environment in higher education.  In analyzing the current crises in higher education, our paper describes a set of strategic implications that will aid faculty wishing to create sustainability education programs.”

To view this research, please visit at https://www.arjonline.org/american-research-journal-of-business-and-management/volume-6.  

For more information about the researchers, you may contact Dr. Green at daryl.green@okbu.edu or 405-585-4414 

About the Researchers

Dr. Green is the Dickinson Chair and an Associate professor in the College of Business at Oklahoma Baptist University. The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.  He is a former US Department of Energy program manager with over 25 years of professional management experience. He is a nationally syndicated columnist, where he writes in the areas of leadership, decision-making, and culture. Dr. Green has a doctoral degree in Strategic Leadership from Regent University.

Dr. Jack McCann currently serves an appointment at Union College in Barbourville, KY, as Associate Professor in Marketing and Business. He teaches courses in management, marketing, and other business topics. Prior to joining Union College in August of 2018, he served an appointment as Dean of the School of Business at Lincoln Memorial University in Harrogate, TN, from 2008-2014. His research interests are leadership, management, marketing, emerging markets, sustainability, and corporate strategy and ethics. He also has many years of management experience in operations, business ownership, consulting, and customer service. 

For more information on this research or these researchers, please contact Dr. Green at www.okbu.edu/business.

OBU Business College Researchers Share Google Findings During Covid-19

In spite of Covid-19, a team of Oklahoma Baptist University (OBU) Business College Researchers publish a new Google findings. One thing that makes it unique is the fact that it was conducted in MKTG 5523 in OBU Dickinson College of Business MBA Program. The new research is titled The Disruptiveness of Technology: A Case Study Analysis of Google Dominance has been published on Management and Economics Research Journal, a reputable journal that is widely known around the world. Dr. Daryl D. Green, who led a team of researchers on this project is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. 

It is a fact that the research has shown that the world needs a digital footprint to manage and follow what goes on in the world, especially at a time like this when a  disruptive force, such as COVID-19 scourge, is ravaging the world. This disruptive force usually makes many companies and businesses experience difficulty carrying out their usual business, as they tend to experience dearth of data. Hence, with this research, Dr Daryl Green and his co-researchers have been able to provide a practicable response to any technological disruption that might arise in future. Researchers who contributed to this research include Dr. Daryl D. Green, Katherine Custer, Anna Johnson, Jesse Loyd, and Joshua Pettijohn. In addition, Dr.Xanshunta L. Polk (professor at King University-TN), and Heidi O’Donnell (Liberty University doctoral student) also provided additional research assistance to this scholarly project. 

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Dr. Daryl D. Green, DSL

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Ms. Katherine Custer

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Mrs. Anna Johnson

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Mr. Josh Pettijohn

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Dr. Xanshunta L. Polk

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Mrs. Heidi O’Donnell

With this new research published, Oklahoma Baptist University, Business College now adds Google research to list of scholarly accomplishments that the institution is widely known for. In addition, this academic expedition critically researched and established numerous facts that show that having a working digital footprint is now a must for every company that wants to keep growing and extending their business reach whenever there is natural disruption. 

While speaking on the essence of the research, Dr. Green said, “As we deal with disruptive forces like the Covid-19 situation, organizations are forced to operate remotely.  Having a digital footprint is essential. Google is an industry leader in the digital economy.  Our research contributes to this digital knowledge.”  

Furthermore, as Google is known to be an industry leader in the digital economy, the research has contributed a reasonable pool of knowledge to the existing body of knowledge on data management that exists on Google.  The research has also shown that researchers and businesses can make use of data available on Google as the platform continues to lead the way when it comes to managing and providing useful data. 

To view this research, please visit  https://merj.scholasticahq.com/article/13518-the-disruptiveness-of-technology-a-case-study-of-google-dominance.  

For more information about the researchers, you may contact Dr. Green at daryl.green@okbu.edu or 405-585-4414 

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About Paul Dickinson College of Business and Researchers

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

Dr. Green is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Dr. Green retired from the Department of Energy, where he worked in the Environmental Management Program for over 27 years. Dr. Green is also an award-winning writer with several textbooks and reference books.  

Katherine Custer is a 5th grade teacher and high school basketball coach. She graduated with her Masters of Business Administration in December 2019. 

Anna Johnson is a recent MBA graduate from Oklahoma Baptist university. In March 2020, she left the manufacturing/supply chain business after many years in sales, purchasing and customer service. Anna is looking to take her new degree and pursue a career in teaching at the collegiate level. 

Joshua Pettijohn, while attending OBU was recognized on both the Dean’s List and the President’s List for academic excellence. He was also recognized as a Captain of OBU’s team for his leadership capabilities. After graduating in 2018 with a Bachelor’s in Business Administration he continued to further his business education earning his MBA in 2020 while working for a National Fortune 500 company.

Dr. Polk is an Associate Professor in the School of Business, Economics, and Technology at King University in Tennessee. She has over 15 years of professional management and marketing experience. Dr. Polk’s research focuses on consumer behavior, marketing management, innovation, corporate social responsibility, and persuasive communication. 

Heidi O’Donnell currently works as a project manager for Oak Ridge Associated Universities in STEM workforce development. She is a forward-thinking professional with 20+ years of leadership experience.  Heidi served four years in the United States Marine Corps in the Presidential Support Unit of HMX-1 and Headquarters, Marine Corps.  She received her M.B.A. with a concentration in Management and Marketing from Lincoln Memorial University, and is currently pursuing a D.B.A. in Strategic Management at Liberty University. 

New Collaborative Research Leads to Solutions for Liberal Arts Colleges During Covid-19

A research on the sustainability in the scope of higher education led by Dr. Daryl D. Green, Dr. George Taylor III, and Mrs Violet Ford has opened many windows of opportunities. The study is known as ‘Cultivating the Entrepreneurial Mindset In Today’s Small Liberal Colleges & Universities’ outlines the importance of restructuration in colleges and universities with an entrepreneurial mindset for long-term sustainability.

The coronavirus situation has led to disruptive changes in the academic workflow of students in universities and colleges. With an ongoing volatile market, higher education has been impacted immensely with a direct connotation about underachieving and unprepared pass outs from these educational institutes. This has also propagated stark declining numbers in college enrolments and projections and surveys across the United States point at as much as 450,000 drops in students in years beyond 2025. Previous research, undertaken by Harvard professor, DR. Clayton Christensen also states that in the scope of organizational sustainability in educational institutes, disruptive changes and innovation will lead to 50% of 4,000 colleges and universities in the country to go bankrupt in the next 10 to 15 years.

The outcome of these regressive changes has hit independent liberal art colleges the most. Traditional institutes are also at risk of getting negatively impacted by disruptive change. This brings about uncertainty and unpredictability in various verticals of the market, innovation, industry, and more. “Cultivating an entrepreneurial mindset will infuse innovative thinking to difficult problems and provide new revenue streams to universities that utilize student tuition as the principle income for these academic institutions,” Dr. Green notes. Fellow research scholar, Mrs. Ford adds, “At the heart of entrepreneurship is pursuing opportunities with a vision. Traditional organizations will keep creativity within the confines of the classroom; whereas, entrepreneurial driven educational organizations will cultivate and develop creativity throughout an educational system. Thus, the presence of institutional entrepreneurial practice is needed to both create business models and actively participate in implementing changes that can drive transformational change.”

The study leads to a fundamental understanding of the importance of entrepreneurial objectives among students.  Dr. Taylor further suggests, “Early considerations of the entrepreneurial mindset within liberal art colleges show that liberal arts students were encouraged to develop characteristics fundamental to entrepreneurial thinking….Although the entrepreneurial mindset is receiving increased attention that encourages students to think in new, innovative ways while improving their life skills, there is little evidence to support its widespread consideration and implementation at a significant level within traditional liberal arts colleges.”  Ford, Green, and Taylor hope that the current paradigm among academic institutions will change.  The collective effort by the scholars will further inculcate ideas of founding a more sustainable education system that is flexible and progressive.

To view this research, please visit   https://tinyurl.com/y3wydycz

For more information about the researchers, you may contact Dr. Green at  daryl.green@okbu.edu or 405-585-4414

Disruption in Mission Work: New OBU Research Addresses Sustainable Growth Strategies

Oklahoma Baptist University (OBU) releases new published research entitled, ‘Mobilizing Missions in a Disruptive World: International Sports Federation Case Study,’ which provides functional significance in the sustainable growth for today’s non-profit organizations.

The structure of the American business economy has seen the prevalence of various non-profit organizations since the late 1800s. With religious pursuits as one of their main objectives, many such organizations have grown significantly over the years in its course of availability and services. With more such organizations cropping up in various verticals, the competition has also reached its highest pace.

This particular research is a collaborative output of students and professors that highlight the evident challenges of religious non-profit organizations in the  backdrop  of declining climate. The research is extremely crucial for experts and scholars to guide these organizations into adopting sustainable changes in support of climate change and also the dynamic and volatile marketplace. This research goes into the workflow of the international Sports Federation as a case study focusing on political, economic, social, environmental, and legal factors that collectively put the organization in a functional course. The direction of the business is directly dependent on these external factors that are always on the verge of dynamic change.

Even though non-profit, these establishments or organizations are always looking to maintain a strong position in the generic market. When sustainability and market growth come in a confluence of easily adaptable changes, the results are astounding. With a planet that is not only undergoing the wrath of climatic disruption, the other key factors of civilization, society, politics, economy, and culture are also in a constant position of alteration. The research concludes the importance of adopting sustainable changes so that both resources and market growth can lead the entire system into a better and maintainable framework.

Stephanie Dirlbeck

Nancy Lopez

Dr. Jack McCann

Dr. Daryl D. Green

The student contributors to this study are Stephanie Dirlbeck, Nancy Lopez, and Sara Lopez. Other professors associated with the research include Associate Professor of College of Business, OBU Dr. Daryl D. Green and Associate Professor in Marketing and Business at Union College in Barbourville, KY, Dr. Jack McCann. This collaboration between professors and students led to bigger prospects of research, career advantages, and the very basis of teamwork.

To view the article, please visit; https://merj.scholasticahq.com/section/705-case-study, while for information about this research or if you would like assistance with your organization, please contact Dr. Daryl Green at 405-585-4414 (daryl.green@okbu.edu).

About Paul Dickinson College of Business

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business  degree programs  of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

For more information on the Paul Dickinson College of Business at OBU, visit  www.okbu.edu/business.

OBU Research Stretches to Hip Hop Culture: An Analysis of Beats By Dr. Dre

Oklahoma Baptist University (OBU) sheds light on the influences of Hip Hop icon like Dr. Dre’s BEATS on entrepreneurship in the United States. 

SHAWNEEE, OK, May 15, 2020– Oklahoma Baptist University Dickinson College of Business has recently released new research titled, ‘The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre’ under the guidance of Dr. Daryl D. Green and collaborators, Dr. Jack McCann, Arsid Panxhi, and Carly Miller. The study is a relevant examination of one of the most successful popular culture gadget line, BEATS by Dre in the backdrop of marketing and entrepreneurship pursuits.

Caryl Miller and Arsid Panxhi turned a research project in class to published research in academia.

The research article adopts case study analysis on the iconic brand of BEATS by Dre. Beats Electronics has established its legacy as one of the top premium sound equipment lines. With hip-hop as the foundational membrane of the entire marketing line of BEATS by Dre, the study infiltrates its gauge of business-oriented strategy by hitting pop cultural influences at the right spots of audience acceptability in paving the way for an empire of entrepreneurship goals. The case study not only examines the various factors that led to this historic feat but also provides upcoming entrepreneurs from underserved communities with an example of successful business stories.

This collaborative research started in an undergraduate classroom.  Students Carly Miller and Arsid Panxhi initiated this research as a class project at Oklahoma Baptist University (OBU). Currently, Carly Miller is a senior studying Communications with a minor in Business Administration while Arsid Panxhi, an OBU graduate, is an Account Manager at Cuadrant LLC.  Dr. Green and Dr. McCann are seasoned researcher. Dr. Green is an Associate professor in the College of Business at OBU while Dr. McCann currently serves an appointment at Union College in Barbourville, KY, as Associate Professor in Marketing and Business. 

Dr. Jack McCann and Dr. Daryl D. Green have collaborated on research projects to improve society

The study raises three integral questions about the various marketing strategies implemented by Beats Electronics in its story of market success, a strategic correlation in the establishment of another business venture, and the business’ investment breakup. The pattern of audience engagement with a headphone line where consumers live under the maximum influence of pop culture is furthered broadened into perspective and analytical detailing in the study. The findings of the study confluences at maintaining the ‘cool’ stature of the product among consumers. BEATS product insinuates contemporary trends and fashion of the extant market and constantly follows through to modify its designs to keep up the brand legacy. However, the study also points at the potential fall of a company if it fails to improve its product with time and socio-cultural changes. Apart from the visual competency, the study concludes with the importance of maintaining a good and affordable streaming service that would enable BEATS by Dre to continue to expand its brand and customer base.

The results of this research will assist today’s universities in infusing the entrepreneurial spirit in the next generation of business professionals.

For more information about the research, visit:  http://www.scholink.org/ojs/index.php/jbtp/article/view/2784

If you want more information about this research or want assistance with your organization, please contact Dr. Daryl Green at 405-585-4414 (daryl.green@okbu.edu).

About Paul Dickinson College of Business

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

For more information on the Paul Dickinson College of Business at OBU, visits www.okbu.edu/business.