The Secret Formula to Connect with Generation Z Revealed: Creating Better Schools and Gaining More Profit in Business

Dr. Daryl Green presents useful strategies to help people better connect with Generation Z. With a greater understanding of this new generation, today’s business and academic institutions can reach success in more effective ways.

Dr. Daryl Green is an international researcher and author. In a recent seminar to educator and administrators in Oklahoma, he outlines how individuals can better connect with Generation Z, those who were born in 1995 and after. This generation is considered to be the most differs, global, entrepreneurial, and technological generation that ever exists in the world. Now in the United States, this generation places 26% of the total population. To know better about the Generation Z, the following statistics might help:

• 30% of them think that do not get applicable business skills needed for real life when they were students in college.

• 66% have an opinion that the technology exists now makes it possible for them to do anything.

• 72% of of this generation have a dream to build their own business.

• 76% argue that reaching their goals is now possible due to their online experiences.

• 79% show emotional distress whenever they can’ access their personal electronic devices.

Dr. Green has identified 5 main characteristics of Generation Z, they are technology dependent, culturally diverse and inclusive, independent thinkers, entrepreneurs, and socially conscious. The secret formula to dig out all of the potentials inside Z Generation consists of some important keys, include:

• Communicate in ways to get frequent feedback.

• Connect to them digitally.

• Give them chances to make innovation at the working place.

• Give instructions in smaller segments only.

• Give them practical and relevant experiences in their learning in the classroom.

Organizations need to foster good human capital behaviors. Every generation is different. We also bring our own generational biases into the workplace. However, Generation Z employees are a great asset to organizations with their fresh ideas and technology intuitiveness. We need to do a better job of handling them in the workplace than we did for Generation Y. If we are successful as leaders in doing this, there will be a huge return on investments,” Dr. Green said.

About Dr. Daryl D. Green

Dr. Daryl D. Green provides consulting, guidance, and management training for today’s business leaders. Dr. Green is also an award-winning author and professional speaker. Currently, he is the Dickinson Chair at Oklahoma Baptist University. In 2016, he retired from the Department of Energy as a senior engineer and program manager. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit www.drdarylgreen.com.

Contact:
Dr. Daryl Green
405-585-4414
Daryl.green@okbu.edu

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10 Steps To Spot Unethical Leaders

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Have you seen the number of scandals in today’s organizations?  Government! Business! Non-profit organizations! Religious entities! No institution is exempted.  But—followers of these organizations deserve better!

Sadly, many employees chuckle at their bosses when they lecture them about ethical behavior in their organizations (typically because their management is not…ethical).  With the continual unethical behavior patterns of several leaders, today’s workers are more cynical about their leaders than ever.  In today’s discussion, we will evaluate how to spot unethical leaders in organizations. Continue reading

Retiring Early: Planning Out Your Exit Strategy

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“I was ready! In my early 40s, I started thinking about retiring early. I sat through my organization’s mid-career retirement classes and had gotten several retirement estimates (i.e., different retirement years). I had kept myself marketable by continuing to take advantage of career opportunities and obtaining additional education in my professional field. Some co-workers mocked me because they said any scholarly education would not advance my career.

Yet, I felt that professional growth and a continual learning mindset would only increase my value in the market. I had developed an exit strategy. Working with my friend (Dr. Gary Roberts), I had mapped out a future purpose in academia. I could fully utilize my professional experience while at the same time applying my other skill sets. However, things did not work out as planned. The time and opportunities did not align with my plans. In fact, it took 9 years and more than 200 job applications for the exit strategy to work. Because I was patient and adaptable, God opened up a door, which was much better than my initial plan. Having an exit strategy was invaluable!” 

Are you happy with your current job? In general, US employees are satisfied with their work life. According to a 2016 Pew Research Center study, about half (49%) of American workers say they are very satisfied with their current job. Yet, 30% of them are somewhat satisfied, and the remainder says they are slightly dissatisfied (9%) or very dissatisfied (6%). Continue reading

An Uncertain World: Mapping Out Trump-Kim’s Nuclear Challenge

We live in a world riddled with risk and uncertainty. If you don’t believe this statement, please check the news. For example, President Trump increased global tension by canceling the US-North Korea summit in Singapore. Too many, canceling the historical meeting between the two countries were no surprise. Columnist Zach Beauchamp put it bluntly, “From the get-go, the Trump administration wanted something North Korea was never going to give: the North handing over its entire nuclear arsenal before the United States gave it anything tangible…there’s a fundamental flaw with America’s approach to North Korea that preceded Trump. That’s the fantasy that the US can somehow convince North Korea to voluntarily give up its nukes.”

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President Trump and North Korea’s Leader Kim Jong Un have hurdle insults at each other (especially through social media) for months. President Trump proclaimed about Kim: “The United States has great strength and patience, but if it is forced to defend itself or its allies, we will have no choice but to totally destroy North Korea. Rocket Man is on a suicide mission for himself and for his regime.” Kim fires back to Trump: “If the American imperialists provoke us a bit, we will not hesitate to slap them with a pre-emptive nuclear strike. The United States must choose! It’s up to you whether the nation called the United States exists on this planet or not.” This rhetoric between the two leaders have many citizens worried about a nuclear war. Continue reading

Good Content in a Digital World

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With this quick pace of technology and increasing access to information, the world is a land of opportunities for those who have the knowledge. An individual in the 21st century has the opportunities to influence millions of people across the globe. Unfortunately, many do not know how to do it. With the rapid fire of social media interaction and engagement, businesses need to know how to write great content in order to sustain success. The internet has made it necessary for online platforms to keep fresh content or customers will eventually dismiss them from relevancy. You don’t think content matters? Below are some digital statistics to observe:

• 92% of online consumers don’t intend to buy during a first visit
• Nearly half of consumers won’t spend time with branded content if it’s not relevant to their interests
• 46% of marketers say photography is critical to their current marketing and storytelling strategies
• 88% of consumers say that, personally, relevant content improves how they feel about a brand
• 60% of consumers feel more positive about a company after reading their custom content

With that said, customers will not come to your website or your social platforms if your content (i.e., articles, videos, or podcasts) aren’t any good. Therefore, individuals need to be strategic about their content.

Businesses need to write good content that matters to their constituency. With that said, organizations should think in the best interest of its target audience. When I wrote my first book My Cup Runneth Over: Setting Goals for Single Parents and Working Couples, my goal was to assist working families with the issues of how to balance work and family. I had a lot of experience with this subject being a working parent.

I wrote lots of content on this subject and got plenty of attention from the media. People were amazed at my publishing accomplishments. It changed my life. I was asked to speak at events. Co-workers wanted my advice. The audience wanted to listen to my messages. Since that time, I have given insights to thousands of people.

This new market success was due primarily because my content was focused on a critical problem that appealed to a specific group of people. In fact, becoming an author is one of the quickest ways to be recognized as an expert in a field or industry. Sadly, many businesses undervalue a well-written piece.

Content marketing allows businesses to develop content relevant to their audience. Content marketing can be defined as “a form of non-traditional marketing communications whereby a brand produces or designs contents in various forms (e.g., text, images, video, audio) and disseminates that content to targeted audiences or customers.”

Today’s marketers understand that good content is essential for their brand awareness and market sustainability. In fact, marketers like to utilize content marketing in social media platforms for the following reasons: (a) High level of control over content design; (b) Low cost of content dissemination; (c) Increased opportunities for audience interactivity and engagement; and (d) Increased opportunities for real-time feedback.

Jeff Larson and Stuart Draper, authors of Digital Marketing Essentials, argue that customers do take notice of content on organizations’ websites. They explain, “For good or ill, consumers are talking online about companies’ brands. Online review sites, directories, social media sites, Wikipedia, blogs, and forums all allow users to express their opinions about a brand… This content can appear in so many places online that it is impossible to monitor this conversation by visiting each site and sifting through the billions of comments left by web users.”

Given the high risk of failure, businesses should not be careless in creating content for their customers. If individuals do not have the talent nor the foresight for developing content, they should consider to just contract this talent out. Even when businesses have the necessary skill set, they must make sure their content is effective and efficient.

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In the book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing, the authors stress the importance of good content: “Customers are online and looking for products, services, and solutions to their problems. It’s up to you to grab customers first (and make no mistake – the competition from other companies trying to do just that is huge.” The authors offer the following steps to create great content for customers:

• Focus on your specific target audience.
• Solve the problems that your customers care about.
• Become a trusted source to address their problems.
• Write fresh content.
• Make it easy for them to shop with you.

With the high stakes for today’s businesses, organizations can stand out in the crowd with good content on all of their social media platforms. Adding content marketing into a seller’s arsenal of marketing tools can provide relevant, useful content to customers. This article demonstrated that good content is essential in a digital world.

Today’s marketers are constantly developing content to meet the needs of their constituents. If companies do not take the development of good content seriously, they will not be able to compete with a more demanding and engaged customer base. Pray that it is not too late.

© 2018 by D. D. Green

Activate An Effective Personal Brand

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Ben was stuck in his dead-end job as a waiter at the local restaurant in town. By day, he was known as the nicest, more courteous server in the area. By night, Ben attended a local college with the ambition of starting his own social media serves. Ben understood stereotypes and bias. People had the tenacity to put individuals in pigeon holes with their biases. Therefore, Ben started building his online personality with writing insightful articles about social media and running a video blog. He wrote an e-book about social media that received Internet acclaim.

He quietly started a radio talk show. With his persistence, Ben started seeing his effort pay. The restaurant was packed with a bus of college students headed to a convention. Ben was helping out the servers with the big crowd. Suddenly, there was a big commotion in the crowd that involved Ben. Another server came to get the owner about this situation. The owner was afraid that Ben had done something wrong. He didn’t. These college students from out of town were overwhelmed with excitement in meeting the online celebrity “Ben the eWriter.” His online presence had repositioned his personal brand. 

With the impact of the Internet and social media platforms, like Facebook, working professionals can reenergize or rebrand themselves in a matter of minutes. In fact, individuals can actually reposition themselves into new careers with the right strategies.  In today’s job market, people need to understand the concepts of personal branding and how to develop their own personal strategy for employment.  In this discussion, we will examine the concept of personal branding. Individuals will learn how to reenergize yourself and make gain more influence in the process. 

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Wicked Problems for Today’s Leaders

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My wife and I wanted to get a motion detector in our backyard. We had a backlight on the house already. The house was a new construction. The motion detector would be additional security. We estimated the price to be under $200.

When the electrician arrived, he talked with us about our needs and did a thorough inspection of the home. He came back with an estimate of over $600. He rationalized this price due to the configuration of our home and the difficulty of wiring this fixture.

My wife and I both wanted this motion detector. However, we were unwilling to pay the price for this addition. Thus, we needed to redefined the problem. We wanted this motion detector as extra security for the home. We asked the electrician what it would cost to change out the light fixture. He mentioned less than $80. The motion detector was about $50. By redefining or refocusing the problem, we were able to carryout a better solution. 

In search of more lucrative markets, today’s companies are looking for more opportunities across the globe. The United States is a land where dreams come true. Individuals from across the globe come to this country for possible opportunities. Yet, companies fail every day in the marketplace.

According to one study, the failure rate for new startups is about 46%. Botch understanding of your business competencies and market opportunities may put to be fatal. On the contrary, businesses that provide value to customers by solving their pressing problems are rewarded.

By solving someone’s challenging problems, individuals are compensated very well. Thus, solving ‘wicked problems’ could yield greater rewards.  In this session, we will discuss the concepts of wicked problems and introduces how organizations can solve them with effective leaders who provide a burst of innovative thinking.

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Know Your Worth: Compensation Negotiation

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As I contemplated my next career move, I knew it was important to know my worth in the market. In a sense, the concept was foreign to me since I had worked 27 years in engineering for the public sector. In securing that job, the only thing that was negotiated was the time of employment.

My desire to have a second career outside of engineering into academia drove me to get meaningful experience as an adjunct professor. Of course, I felt my core competencies were strong as a professor. I had about ten years in academics working part-time. Yet, I also knew that obtaining a full-time tenure track would be highly competitive due to the limited amount of these treasured positions and the number of applicants. 

I personally knew of qualified business professors who could not obtain a full-time faculty position. To increase my marketability, I continued to secure new skill sets and to follow market trends. One of the biggest trends working for me was that many institutions were looking for new faculty who had demonstrated working experience.

Yet, in order to determine my worth, I had to actively apply for academic positions and go through the interview process. With every interview, each prospective employer provided me with a missing piece of my market worth. However, I got this insight by being assertive by asking meaningful questions like “what part of my application package attracted you to me as a candidate.”  

This transparency was contagious. One dean even told me my prospective rank (i.e. salary) in his organization. All of these pieces were critical in helping me negotiate my final position as a full-time faculty because I understood my worth in the marketplace.

In today’s competitive environment, working professionals need to know their worth so that they can be compensated appropriately and they can market themselves toward better jobs. In fact, professionals need to know how to market themselves and promote their personal brand in order to maintain their market worth. Downsizing and layoffs are a way of life for most U.S. businesses.

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The Future of Digital Marketing – Small Business Help

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Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
  • 51% of Americans prefer to shop online.
  • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
  • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
  • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

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Social Media Marketing Strategies by Guest Blogger Brenda Coleman

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Notwithstanding the arguably negative impact of social media on people today, according to the Daily Mail’s opinion, social networks are becoming more and more powerful. So are marketing opportunities for businesses. Business owners use social media sites as another channel to implement their branding and marketing strategies. If you think that it’s time for you to use this channel too, you will need to find out a few important things.

Simple Social Media Tips for Beginners
Let’s begin with the basics. What is social media marketing? Simply said, it’s all about using your company’s online profiles with marketing goals. There are many subtleties and tricks that help those goals be achieved, but they are all built on and around the fundamentals of social media business owners should know. Here they are.

#1 Search Is Your Everything
In order to gain followers’ attention, your must create an engaging media product. If you do want to use social media for business effectively, it will be wise for you to start with studying your audience and analyzing their interests, which could be easily done with a search option available on all platforms. When searching, ask yourself the following question: What lacks out there that could interest them?

You should aim at relevant groups – “travelers,” “dieticians,” or “vegans” – that make up your target audience. Find a catchy personality and scan his or her Facebook likes. Understanding what your potential customers are interested in will help you decide what kind of content they will love. Continue reading