Building Strategic Alliances in Choas: Nine Steps for Successful Implementation

Nathan did not see how rural America would survive after September 11th. Before that event, Nathan, as part of his sales job, visited two rural communities in North Louisiana: Minden and Gibsland. Both communities struggled with their lack of a tax base and job opportunities. Many of their bright, young people had left their communities for city life in larger cities in the state and beyond. 

Yet, in 2019, Nathan was astounded at these communities now. There was Minden with a slightly larger population in 2011, still struggling with its economy. And then there was Gibsland with its thriving economy. 

New companies were opening. There were influxes of new residents, especially from the Northern states, coming to live there. Nathan could not resist talking to Gibsland Mayor Becky Pullen about this turnaround.

Mayor Pullen suggests a simple strategy of a collaborative effort. She explains that their community decided to pull together and pool their resources on a shared vision. We identified the strengths of our community, as well as got businesses and non-profits to work together on our vision of being the best catfish spot in the country. 

We worked with the local colleges and K-12 systems to build curriculums around tourism and the fishing industry. Citizens in the community were excited about this strategy. We slowly start seeing the results in 2015. We have never looked back. We had successfully created a strategic alliance for our community. 

In today’s hyercompetitive environment, companies that want to compete in the future understand that the status quo will not do. Accenture Strategy surveyed 1,252 business leaders from diverse industries across the world to better understand the degree to which companies are capturing ecosystem opportunities. 

We discovered that companies are pursuing new business models to navigate, or even lead, disruption. When asked what they would typically do to disrupt their industry, 60 percent of executives said, “build ecosystems.” Nearly half have already built or are currently building an ecosystem to respond to disruption. 

According to Accenture, 76% of business leaders surveyed agree that current business models will be unrecognizable in the next 5 years. Businesses that attempt to move forward against the backdrop of uncertainty and unpredictability with little or no partnerships will find it difficult to be successful. In this discussion, we will focus on how to build strategic alliances in a disruptive world marked by uncertainty and unpredictability.

The coronavirus has had a tremendous impact on our lives as global citizens. Over 152 countries across the globe have been impacted by the coronavirus (COVID-19), and over 7,000 people have lost their lives to it according to the World Health Organization (WHO). 

In the United States, there have been more than 5,600 cases of the respiratory virus and 94 deaths. New York has reported some 1,700 cases, while 

Washington state has reported nearly 1,000 cases.  Individuals have been acted to change their behavior, especially the use of social distancing. Many businesses and non-profit organizations have been shut down. The WHO director, Dr. Hans Henri P. Kluge, said: “The lives of millions of people in our region are undergoing radical change. There is quite simply a new reality.” Maintaining the status quo won’t work in a pandemic situation. 

For example, Italy underwent some extreme measures once the coronavirus was there. Over 31,506 cases and 2,500 deaths of COVID-19 have been reported in Italy, the heart of the outbreak in Europe. The government locked down the country and mandated curfews for its citizens. Italy’s new cases are the slowest rate of increases in the country for several weeks. Only when organizations come together collaboratively can meaningful things get accomplished in a global crisis. 

Strategic alliances can help an organization through disruptive changes.  What is a strategic alliance? According to the business dictionary, a strategic alliance is an “agreement for cooperation among two or more independent firms to work together toward common objectives. 

Unlike in a joint venture, firms in a strategic alliance do not form a new entity to further their aims, but collaborate while remaining apart and distinct.” The advantages of a strategic alliance include: (a) sharing resources and expertise, (b) new-market penetration, (c) expanded production, and (d) innovation.

Organizations are able to leverage limited resources and maximize their core competencies to spin-off innovative ideas into tangible actions. The disadvantages include loss of control and increased liabilities. Effective strategic alliances must be built on trust and transparency. In most cases, organizations must surrender their autonomous thinking to collaborative efforts. With strategic alliances, there is a large risk that the outcomes will not be desirable ones. 

Having taken risks in strategic alliances can pay off. For example, one company that has continued to infuse itself with effective strategic alliances is Starbuck, the Seatlle-based business. In 1971, Starbucks started as a single coffee shop in the historic Pike Place Market. The company’s mission is “to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.”

Today, Starbuck is the world largest coffee retailer, with over 19,000 locations in more than 60 countries, selling over 2 billion cups of coffee every year. In 1993, Starbucks partnered with Barnes and Noble bookstores to provide in-house coffee shops; Starbuck built an alliance with United Airlines to serve Starbucks coffee on all its flights; Starbuck made a strategic partnership with Kraft foods, resulting in Starbucks coffee being marketed in grocery stores; and finally, in 2006, Starbucks partnered with Apple to collaborate on selling music as part of its “coffee house” experience.

Rosabeth Kanter, former Chief Editor of Harvard Business Review, and author of the new book Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time, argues, “In rapidly changing environments, compatibility in values, philosophy, and goals are more important than specific features of an immediate business deal. The basis for collaboration must be more enduring, and there must be a foundation for mutual trust to help inevitable weather changes or problems.” 

Jason Wakeam, Director, Operations, Global Alliances, Hewlett-Packard Company, further suggests five critical elements for strategic alliances, which are: (a) Critical to the success of a core business goal or objective; (b) Critical to the development or maintenance of a core competency or other source of competitive advantage; (c) Blocks a competitive threat; (d) Creates or maintains strategic choices for the firm; and (e) Mitigates a significant risk to the business. 

Wakeam maintains, “The essential issue when developing a strategic alliance is to understand which of these criteria the other party views as strategic. If either partner misunderstands the other’s expectation of the alliance, it is likely to fall apart. For example, if one partner believes the other is looking for revenue generation to achieve a core business goal when, in reality, the objective is to keep a strategic option open, the alliance is not likely to survive.”  The following strategic alliance steps are presented:

  • Each organization should have a shared vision.
  • Each organization should bring its strengths (core competencies), but be aware of its weaknesses.    
  • Develop short-term and long-term goals.
  • Seek compatibility in values.
  • Develop measurable outcomes and track results.
  • Put it in writing as a collaborative work, but don’t leave it all to the attorneys.
  • Build on mutual respect.
  • Keep Communication flowing.
  • Have a champion in each organization to serve as liaisons.

As we move forward, there will be an onslaught on crises across the globe. Most large firms with the financial willpower will opt to solo through tragedies alone. Some will succeed in the short-term, while many will fail as history shows.  

In this article, I demonstrated how to build strategic alliances in a disruptive world marked by uncertainty and unpredictability. While the coronavirus poses a challenge for the world, dealing with crises alone is not wise. Organizations that can be collaborative on a shared vision create a culture that can spin off innovation and can ensure sustainable successes. Find the right organizations for effective strategic alliances. Pray that it is not too late.

© 2020 by Daryl D. Green

About Dr. Daryl Green:

Dr. Daryl Green provides consulting, guidance, and management training for today’s business leaders. He is the Dickinson Chair at Oklahoma Baptist University. In 2016, he retired as a Senior Engineer and Program Manager with the Department of Energy after a successful career. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit http://www.drdarylgreen.com.

Reaching Diverse Communities Through Social Dancing in Shawnee

How do you bring different parts of a community together in Shawnee? Most larger metropolitan areas have not figured this out. Therefore, Shawnee is no different.

In February, a business professor at Oklahoma Baptist University achieved this goal by offering beginner lessons to all on Bison Hill.

When you start talking about ballroom dancing, everyone thinks about the ABC’s hit show Dancing with the Stars that pairs up celebrities with professional dance partners in an intense ballroom competition. The show features every type of ballroom and modern dance. Many people, especially women, are interested in learning to ballroom dance.

On Saturday, Feb. 8, Dr. Daryl D. Green, OBU Dickinson Chair and associate professor at OBU offered a social dance bootcamp, basic ballroom dancing and Latin dancing, through Gordon Cooper Technology Center. During the day, Dr. Green teaches a variety of business courses and offers free consultations to local businesses and non-profit organizations. Some people call him the dancing doctor. He and his wife Estraletta have several years of social and competitive ballroom dance experience.

The event was a hit. More than 60 people participated in the event that day. It exceeded the expected attendance for that day. People in the area are looking for dancing venues like this event. Dr. Green explains, “I enjoy bringing people together. There are many things that can divide a community like social standing, education, race, politics, and religion. However, music and dance are the most effective mechanisms I have seen to bring diverse people together. I tell my students that diversity is not a melting pot. It’s really Louisiana gumbo. All ingredients matter in good gumbo.”

Dr. Green, a Louisiana native, moved to Oklahoma in 2016 after 27 years of being an engineering manager with the Department of Energy in Tennesse. He loves to support dance education in the community. The first time this event was held at OBU, it attracted over a hundred people. Dr. Green explains the contribution of African-Americans to music and dance. Dr. Green explains, “Like arts in America, ballroom dancing has been influenced heavily by African Culture. Most people don’t understand this point. For example, swing dancing in ballroom studios is very popular. Yet, modern swing came from the Lindy Hop. Lindy took Harlem by storm in the 1920s during the height of the Harlem Renaissance.”

Dr. Green hopes that these types of social events will build community relationships. Dr. Green notes, “Music and dance bring people together regardless of their backgrounds. I am hopeful that we, as a community, can come together to better our community through collaborative efforts. If folks with varying backgrounds and ages can dance together on a dance floor, I don’t understand why people can’t come together to support economic development and improvements in our own community.”

For more information, please contact Dr. Daryl Green at daryl.green@okbu.edu or call him at 405-585-4414.

About Dr. Green:

Dr. Daryl D. Green is a popular and respected researcher and author that has been acknowledged internationally. Dr. Green is now the Dickinson Chair at the Oklahoma Baptist University. He productively writes online blog and column. In addition, his quotes can be easily found in various media outlets in the United States, which include BET, Ebony, Associated Press, and USA Today. Dr. Green decided to retire from his position as a senior program manager in the federal government in 2016. For more than 20 years, Dr. Green has helped both organizations and individuals to make the right decisions through his columns, seminars, and lectures.

Dance Party: Tribute to Black Music in America

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Put on your best 70’s attire and join us to dance the night away!

Dr. Daryl Green presents the 70’s, 80’s & ‘More’ Dance Party: A Tribute to Black Music in America. Join us on Friday, February 21, 2020, from 7:00 pm to 10:00 pm at the Geiger Center Ballroom, OBU. Entry is FREE! Donations are requested to support the African American Scholarships in Business College.

This event will feature:

  • OBU Big Horn Band
  • Group Dance Lessons – Swing & Hustle
  • Prizes
  • 70’s Costume Theme

For more information, please contact Dr. Green at daryl.green@okbu.edu.

2020 Black History Month Program

 

86259992_3060753330622664_6247529303584538624_oJoin us to enjoy the 2020 Black History Month Program sponsored by the Dickinson College of Business. This dynamic event will take place on Monday, February 24, 2020 at 10am at Oklahoma Baptist University

Our speaker of the hour will be Andre Head, President of The Coltrane Group. He will be speaking on the topic: Black Wall Street and Black Towns: Economic Development in Black Communities

Do You Enjoy Your Job in 2020? Mapping Out Life After Retirement

“In my early 40s, I started thinking about retiring early. I sat through my organization’s mid-career retirement classes and had gotten several retirement estimates (i.e., different retirement years). I had kept myself marketable by continuing to take advantage of career opportunities and obtaining additional education in my professional field. Some co-workers mocked me because they said any scholarly education would not advance my career. 

Yet, I felt that professional growth and a continual learning mindset would only increase my value in the market. I had developed an exit strategy. Working with my friend (Dr. Gary Roberts), I had mapped out a future purpose in academia. However, things did not work out as planned. In fact, it took 9 years and more than 200 job applications for the exit strategy to work. Having an exit strategy was invaluable!”

Are you happy with your current job? Are you working in a job and the environment that you hate and bring you hate? If so, let 2020 be different. In general, US employees are satisfied with their work-life. According to a 2016 Pew Research Center study, about half (49%) of American workers say they are very satisfied with their current job. 

Yet, 30% of them are somewhat satisfied, and the remainder says they are slightly dissatisfied (9%) or very dissatisfied (6%). When individuals are not happy at work, this mindset impacts other aspects of their lives. When I wrote my own ‘soul searching’ book, Mapping Out Life After Retirement, I hope to assist prospective and current retirees on how to have a more fulfilled life. This article discusses how individuals can retire early with the right kind of strategy.

Retiring early is a difficult task in today’s financial requirements for living. In 2016, I retired from my career of 27 years at the age of 50 years old. To retire early is indeed a blessing from God. However, I had planned my exit strategy for several years. Yet, millions of Boomers may not be physically and mentally ready for retirement savings today to retire. In the Insured Retirement Institute (IRI) survey, “Boomers Expectations for Retirement 2016, there are some startling statistics that will clarify some of the challenges for a Baby Boomer retirement:

  • The percentage of Baby Boomers who are satisfied with how their lives are going from an economic perspective has fallen to 43%, which is the lowest level since 2011.
  • Boomers are less confident than they were five years ago about almost every aspect of retirement.
  • Among the 55% of Boomers with retirement savings, 58% have saved $100,000 or more for retirement. When Boomers work with financial advisors, this increases to 78%.
  • Only one in four Boomers expect significant income from an employer-provided pension.
  • One in five Boomers are worried they will not have enough savings for necessary expenses.

Some individuals do not want to sit at home after retirement. Other people want to explore their vocation. To these people, I will provide a new term for them; ‘rebooting.’ In the computer/software world, rebooting is a normal function, unlike retiring. Rebooting is defined as “starting a computer a second or a third time, often necessary after a system crash or malfunction.” 

In the career planning space, I define rebooting ‘as an individual who has retired and decided to continue working. In this line of thinking, an individual may move away from his/her past career path and pivot to a totally different occupation of vocation. This situation is feasible. Most individuals, especially Boomers or GenXers, are in careers that they hate only because of the necessity of income.  

As the statistics have shown, there are many reasons why many folks will not retire anytime soon due to the current economic conditions and their lack of serious planning. In this case, retiring early will take a different strategy to be successful. Thus, sitting down and mapping out a personal exit strategy for retirement is critical. Based on my exit strategy that I utilized in my retirement, below are some simple suggestions for developing your exit strategy for retirement:

  1. Talk with retirees about the pros and cons of retirement. 
  2. Establish objectives/goals for retirement.
  3. Pick a realistic date for retirement.
  4. Evaluate current financial and lifestyle situation.
  5. Research materials on retirement.
  6. Take company/organization-sponsored retirement courses.
  7. Talk with several financial planners about your personal goals.
  8. Come up with a magical number that makes retirement possible.
  9. Talk with trusted family and friends about exit strategy on retirement. 
  10. Surround yourself with individuals who will support your decision, but are willing to give you honest, candid feedback. 
  11. Develop and implement your exit strategy once developed.
  12. Know your worth in the market (especially in job hunting).
  13. Be happy and content with your decision! I’ve met people who habitually second-guess themselves in every decision that they make.

Without a good exit strategy, retiring early will be a fairy tale and not a reality for many people.

This article showed how individuals can retire early with the right kind of strategy. Some working professionals rely on the fact that they have significant incomes. Yet, they live miserable lives in the process. Thus, these individuals dream about retirement as a way of living a more filled life. What is holding you back in your retirement plans? Let’s get started!

© 2020 by Dr. Daryl D. Green


About Dr. Daryl Green:

Dr. Daryl Green provides consulting, guidance, and management training for today’s business leaders. He is the Dickinson Chair at Oklahoma Baptist University. In 2016, he retired as a Senior Engineer and Program Manager with the Department of Energy after a successful career. He is the author of Mapping Out Life After Retirement. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit http://www.darylgreen.org.

5 Leadership Lessons from My Mother’s Death: Empowering Followers to Succeed

“Our 82-year-old mother was gone. It was a startling surprise to her three adult children. We each have a special relationship with her; we simply called her ‘Mama!’ Now, we were challenged with the tasks of planning our mother’s funeral services. We had never worked together entirely on any single project. Mama was always the senior project manager giving  instruction to us as children: Gail – fix your sister’s hair, Daryl – go find your father, Lottie – practice your piano, and Mary – allow your sister to do your hair. Yet, at this moment, no commands were being given by Mama. We were solo pilots now. Mama anticipated there were going to be disagreements, as we started a debate about one of the sticking points of our mother’s funeral arrangements at Lester’s home. Lester went into the back room and gave us a hand-written letter from Mama dated a few days before her death.  We were stunned. The letter carefully addressed our disagreement. Since it was clear what Mama’s expectations were on this matter, we stopped the argument and started implementing our mother’s wishes. She had managed to lead us through this problem. Mama had given us another leadership lesson.”

In today’s hectic environment, many executives and business professionals are so overwhelmed by demanding shareholders, boards, and customers that they forget about the lessons from everyday life. In December, I lost my mother – Annette Green Elias. Although it was painful to see her leave Planet Earth, I was encouraged when I reflected on my mother’s legacy and what she and my father had taught us. My mother was a good example of how to model the behavior you desire in your family. This quality is also true for organizations. James Kouzes and Barry Posner, authors of The Leadership Challenge, outline the critical nature of leadership modeling: “When it comes to deciding whether a leader is believable, people first listen to the words; then they watch the actions. They listen to the talk and watch the walk. Then, they measure the congruence… Actions, then, are the evidence of a leader’s commitment.” If you are going to be an effective leader, you must model the way. Followers will not respect just lip service. Our mother was a good example of leading us to her vision. This article examines five leadership lessons learned from my mother’s death.

Leadership is a quality that doesn’t change over time or through generations. There are many definitions of leadership. However, one simple definition of leadership is: “the art of motivating a group of people to act towards achieving a common goal.” My mother was part of ‘The Greatest Generation’ – those individuals who were born from 1910 to 1945. Individuals born during this time suffered through the Great Depression and World War II. There aren’t many of these people left. Over 1,000 war veterans are passing away per day. Like my mother, these individuals born at that time can be described by the following characteristics: dedicated, hardworking, loyal, close to family, love of God. Within this generation, there were distinct roles. The father was the provider and protector of the family. From my father, I learned the importance of hard work and keeping your word. The mother was the nourisher and caregiver of the family. Since my mother had to work to ‘make ends meet’ financially, I learned how to empathize and give to the needs of others. My mother always stated, “I know all my kids and what they are capable of doing.” With that said, my mother saw something else in me that led her to give me tasks that would further develop me as a leader. She was a Proverb 31 woman who garnishes respect in the community. Dr. Peter Northouse, the author of Leadership, notes, “From this perspective, leadership emergence is the degree to which a person fits with the identity of the group as a whole or they become most like the group prototype. Being similar to the prototype makes leaders attractive to the group and gives them influence with this group. If you are a leader and your followers are not engaged, what are you really doing as a leader? Leadership matters!

During the funeral arrangement process with my siblings, Lottie and Mary, I reflected on how my mother had shaped us as children to become responsible adults today. Mother definitely helped shape me as a leader. As we come to the close of another year, there are some invaluable leadership lessons discovered during my mother’s passing:

  • HAVE A FAITH – In 2018, our mother had a brain aneurysm, fell, and broke her pelvis. Lying in the hospital, our mother was depressed, anxious, and in despair. Doctors thought she might never walk, but she did. At 82 years old, she was working, driving, and traveling in 2019. Leaders will eventually run across situations where they are powerless and hopeless. A strong faith will sustain a leader.  
  • KNOW YOUR FOLLOWERS – My mother routinely told us: “I know all my kids and what they are capable of doing.” She recognized that each of her children were different. While one child might need encouragement, another child might need tough love to help them navigate. Likewise, leaders need to understand their employees in order to get the best out of them.
  • BUILD AN ORGANIZATION THAT THIRST FOR LEARNING – Learning was part of the family dynamics and an unwritten expectation. My mother went back to college in her late 60s to encourage her grandchildren to seek higher learning beyond high school. She instilled a need for learning. Effective organizations need to create this desire.
  • STAND UP FOR YOURSELF – When we were growing up, our mother told us this before going to school: “If someone HIT you, you…. HIT THEM BACK.” OK! This mandate got us into trouble… sometimes. Yet, what my mother taught us was more than picking a fist fight. You must stand up to the principles that you believe. In the business world, there are times when a leader must stand by himself or herself.
  • HAVE YOUR OWN PLAN 

Because of the problems that families were having after the death of a loved one, we tried to convince our mother to have a will so that everyone would understand her wishes. Our mother would not listen. She said, “I have raised you all the right way; you should be able to figure it out.” She never did write that Will. But—Mama had her own plan. She left her instructions in a manilla envelope addressed to her children. She had left her children with no debt, had a prepaid funeral arrangement, written her funeral program, and left us a letter describing her wishes. We, the children, were all shocked. Mother had managed to implement her own plan. Likewise, leaders need to have a plan. Yet, the plan does not have to be like other leaders. Create a unique plan for your situation.

In closing, good life lessons are invaluable to leadership development. Perhaps, you are also lamenting the loss of your mother or a loved one this year. My mother is gone now, but she left a legacy of meaningful leadership lessons. She had a clear vision of leadership. To mother, leader’s vision was an action word. Dr. Jimmy Atkins, the author of Leading Strategic Community Change, suggests the power of vision: “The vision must go beyond lofty dreams and be put into action… Leaders must bring the vision to life by rolling up their sleeves and participating with everyone else.” My mother breathed the leadership qualities into me. This article demonstrated that there are leadership lessons that today’s organizations can learn from others especially mothers. Both leaders and followers can use this time of reflection to seek to learn from what you learned from your mother. 

Let’s pray that it is not too late.

 

© 2019 by Daryl D. Green

About Dr. Daryl Green:

Dr. Daryl Green provides consulting, guidance, and management training for today’s business leaders. He is the Dickinson Chair at Oklahoma Baptist University. In 2016, he retired as a senior engineer and program manager with the Department of Energy after a successful career. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit http://www.drdarylgreen.com.

Celebrating Thanksgiving With Personal Philanthropy in Today’s Leaders

Examine how to grow personal philanthropy in today’s leaders.

In many organizations, the personal trait of giving to others is not often admired by others due to the competitive environment. However, building personal philanthropy in today’s leaders could make organizations to flourish. Businesses that are built on teamwork and supporting others offer an unselfish environment. According to Craig Hickman, author of Mind of A Manager, leaders empower people by creating organizational cultures in which people gain a sense of meaning from their work. Hickman notes, “In our economy and society, the leadership-driven organization fulfills the vital role of breaking with current tradition and past approaches in order to innovate and bring about breakthroughs that benefit everyone. Such organizations can help us find new solutions to old problems in ways that management-dominated organizations never can. This role demands strong leadership.” The article examines how to grow personal philanthropy in today’s leaders.

Leaders must model the way in personal philanthropy, and this giving mindset must be strategic in nature.  James Kouzes and Barry Posner, premier leadership experts and authors of The Leadership Challenge, argue the importance of leaders modeling the way: “When it comes to deciding whethera leader is believeable, people first listen to the words; then they watch the actions…Actions, then, are the evidence of a leader’s commitment.” According to Vanguardcharitable.org, a strategic philanthropist can be defined as “one who follows a long-term giving plan, one that includes a budget, investment strategy, appropriate time horizon, and specific goals for a charitable impact that allow for current and future success.” When most people think about philanthropy, they think about the wealthy among us, such as Bill Gates or Warren Buffet. Personal philanthropy can be so much more than that. In fact, individuals can have the same philanthropist mindset when giving to organizations or people. Social responsibility is a buzzword in a society demanding more accountability from its corporate citizens. Social responsibility speaks to a company’s stance on the way its managers and employees view their duty or obligation to make decisions that protect, enhance, and promote the well-being of stakeholders and society as a whole. 

Gareth Jones and Jennifer George, authors of Contemporary Management, argue about the importance of social responsibility: “The way a company announces business problems or admits its mistakes provides strong clues about its stance on social responsibility.” With the economic crisis, there are many institutions in trouble. For example, Noriko Chapman is a prominent manager in Tennessee in the automotive industry. In her co-authored book, Second Chance, Noriko pledged 30% of her book proceeds to the Tennessee Rehabilitation Center in Maryville, a regional rehabilitation center that provides the following services to adults with disabilities. She was leveraging her expertise to support a local community cause. Noriko’s giving attitude helped the Center’s financial needs. With the current economic crisis and the holiday season before us, citizens should use personal philanthropy as an option to improve society.

Yet, philanthropy must start with a mindset and an attitude for giving regardless of where a person stands on the economic ladder. Marc Benioff, Chairman & CEO of Salesforce.com, built his organization with a philanthropic focus. Salesforce.com is a cloud computing company with a mission of ‘The End of Software.” Benioff has had a history of successful business ventures, including The Oracle Corporation and the Macintosh Division. However, he is noted for the achievement of designing a new philanthropic model. The Salesforce.com Foundation aims to inspire companies across the globe to give 1% of their resources to support charities and social causes. This 1%; 1%; 1% philanthropy model includes 1% of its company’s time, 1% of its equity, and 1% of its products be donated to charity. For Salesforce.com, this model means giving employees 6 paid days of volunteer time to use over the course of the year. To date, Salesforce.com employees have donated over 178,000 hours. Other companies like Google have embraced this model. The following tips can gain an individual toward greater personal philanthropy:

  1. Define your personal goals and values.
  2. Dedicate yourself to a cause that fulfills your life mission.
  3. Research an organization that contains the mission and vision that support your core beliefs.
  4. Meet with key decision-makers of the organization to find out how you can assist the organization (i.e., financial and personal time).
  5. Determine how you are going to ‘act out’ personal philanthropy in the organization.
  6. Set a date for implementing your personal philanthropy.
  7. Monitor and track results for future personal philanthropy.

With the holiday season before us, organizations need a company culture that is more than the status quo. Organizations that have a culture of unselfishness and concern for others will gain a competitive advantage. However, organizations need leaders who model the characteristics of personal philanthropy. The article showed how to grow personal philanthropy in today’s leaders. A philanthropist mindset can carry great rewards in sustaining meaningful programs in society. It is not exclusive only to the wealthiest people. Let’s pray it is not too late to produce in our future leaders.

© 2019 by Dr. Daryl D. Green

About Dr. Daryl Green:

Dr. Daryl Green provides consulting, guidance, and management training for today’s business leaders. He is the Dickinson Chair at Oklahoma Baptist University. In 2016, he retired as a Senior Engineer and Program Manager with the Department of Energy after a successful career. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit http://www.drdarylgreen.com.

Helping Today’s Universities Survive Market Changes and Provide Students with Better Experiences

Researchers, Dr. Daryl Green and Dr. George Taylor, share their insight at the 2019 Institute of Global Business Research Conference. 

How do today’s universities and colleges survive with rising educational cost, declining employments, and growing dissatisfaction among the US citizens?  Dr. Daryl D. Green and Dr. George Taylor III shared their solutions at the 2020 Institute for Global Business Research Conference in Las Vegas, Nevada. The Institute for Global Business Research (IGBR) is a non-profit organization, originated from many years of professional, academic teaching and research expertise of accomplished business professors from around the globe.

Due to numerous problems in higher education, universities are struggling for sustainable answers. Higher education is undergoing tremendous changes. Universities and colleges are being bombarded with disruptive change which has become fatal.  Enrollment in accredited colleges and universities have shrunk consistently since 2010 since the rising of online learning. According to Moody (2015), closure rate – out of 2,300 institutions – would triple by 2017, and the merger rate would double.  Dr. Clayton Christensen, renowned Harvard University professor, proclaimed “In 15 years from now half of US universities may be in bankruptcy.” Without making the necessary corrections, most academic institutions will not be able to survive. Dr. Green, conference presenter explains, “Small liberal arts colleges are the most susceptible to market forces.  Disruptive change has a dangerous consequence to traditional institutions. The results of disruptive change for organizations produces unpredictability and uncertainty of outcomes in the environments.” Dr. Green, Dr. Taylor, and Mrs. Violet Ford (John Hopkins University doctoral student) are developing a theoretical article, “Cultivating the Entrepreneurial Mindset in Today’s Small Liberal colleges & Universities” to discuss their initial findings with other scholars. Dr. Green and Dr. Taylor presented at the IGBR Conference.  Dr. Green is the Dickinson Chair and an Associate professor in the College of Business at Oklahoma Baptist University. He is a former US Department of Energy program manager with over 25 years of professional management experience. He is a nationally syndicated columnist, where he writes in the areas of leadership, decision-making, and culture. Dr. Green has a doctoral degree in Strategic Leadership from Regent University.

Dr. Taylor notes, “Traditional liberal arts colleges possess formal structure with identified roles and responsibilities.  Yet, the structure of many universities vary depending on their history, mission, and institutional type….Overall, there is a reliance on bureaucratic organizational structures; academic institutions, whether public or private,  incorporate key authority structures, including a governing board, a president or chancellor, a cohort of administrative leaders, and an academic senate.”  Dr. Taylor is an Assistant Professor in the School of Business at Tulsa Community College.  Previously, he served as a naval officer specializing in HR, and has over 25 years of leadership and management experience. His writings are in the areas of knowledge management, workplace spirituality, and employee engagement. Dr. Taylor has a doctoral degree in Organizational Leadership from the University of Phoenix and is 2019 EdD cohort learner attending Oklahoma University.  

In analyzing the current crises in higher education, their presentation describes a set of strategic implications that will aid universities planning to create sustainability education programs. In preparing today’s liberal arts university, administrators and senior executives of these institutions need to infuse an entrepreneurial mind-set in their faculty.  Here are their suggestions: (a)Leaders need to model the way in entrepreneurial mindset; (b)Be adaptable to changing market conditions; and (c) Universities must create entrepreneurial climates.  Dr. Green adds, “Cultivating an entrepreneurial mindset will infuse innovative thinking toward difficult problems and provide new revenue streams to universities that utilize student tuition as the principle income for these academic institutions.

To learn more about this research or to schedule media interviews with these researchers, please contact Dr. Green at drdarylgreen@gmail.com or 865-719-7239.

About AGSM LLC

AG Strategic Management Consulting (AGSM) is a start-up consulting firm focused on serving emerging and existing businesses in the areas of strategic planning, marketing, project management, and other administrative services. With a core staff of seasoned and nationally renowned professionals and a team approach to consulting projects, AGSM will offer exemplary services that meet the needs of its clients.

AGSM Consulting is also an intellectual property-based strategic consultancy which research and develops products includes books, e-books, articles, whitepapers, videos, podcasts, and other content medium to create new knowledge, training, and professional advisement

Dr. Daryl D. Green is an internationally acknowledged author and researcher.  He is the Vice President of AGSM LLC. He is also the Dickinson Chair at the Oklahoma Baptist University. Dr. Green writes a syndicated online column and blog. Moreover, he has been quoted in major media outlets, including USA Today, Associated Press, Ebony, and BET. In 2016, he retired from the federal government as a senior program manager. Dr. Green has spent more than 20 years helping organizations and thousands of individuals make good decisions through his lectures, seminars, and columns. 

OBU Business Presentation at ACBSP #6 Conference

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On October 4th,  Dr. John Cragin and Dr. Daryl Green shared their presentation, “Developing Entrepreneurs & Innovators in legacy institutions struggling with new market realities desperately clinging to the past” at the 2019 ACBSP Region #6 Conference at Oklahoma Baptist University, Shawnee, Oklahoma.  Dr. Cragin is a Professor of Social Entrepreneurship & International Business with extensive global experience.  Dr. Green, Dickinson Chair and Associate Professor, is a nationally recognized author and speaker.

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College Students Use Hip-Hop Culture to Break Down Gen Z Entrepreneurship

Recent academic research into entrepreneurship in Hip-Hop culture, which was conducted by students from the Paul Dickinson College of Business faculty at the Oklahoma Baptist University (OBU), has been published in the Management and Economics Research Journal; allowing students around the country to utilize the case study.

Although it is very rare for undergraduate research to be published, students from the Paul Dickinson College of Business at the Oklahoma Baptist University have done just that with their recent research paper, “Hip-Hop Culture: A Case Study of Beats by Dre For Entrepreneurship.” Published in the Management and Economics Research Journal, the paper examines how Record Producer Jimmy Lovine and hip-hop icon Dr. Dre were able to turn a small sub-culture into a global, multi-billion-dollar business. 

Focusing on the Beats by Dr. Dre headphone range, the students, alongside their professor Dr. Daryl D. Green, looked at how within a decade the company was able to control over 70% of the headphone market and make Dr. Dre the first “hip-hop billionaire.” The research paper observes how Beats by Dr. Dre used exceptional marketing techniques to target the millennial age group, including the use of celebrities alongside incorporating customizable headphones for each popular figure. 

In 2018, Students (L-R: JoziRose Mayfield, Sinai Gomez Farias, Braden Dwyer, & Cade Lauck) worked on a class assignment.

The student authors who contributed significantly to the research are Braden Dwyer, Sinai Gomez Farias (graduated), Cade Lauck, and JoziRose Mayfield. While faculty collaborating with students at an undergraduate level in business is rare, the OBU believes it is an important factor in helping to raise the next generation of scholar-practitioners. By involving students in their research, faculty become mentors to the students. Faculty collaborating with students at the undergraduate level in business is rare. 

Dean David Houghton, OBU business dean explains, “Faculty collaboration with students is important in raising the next generation of scholar-practitioners. By involving students in their research, faculty become more than educators. They become mentors. Sometimes, undergraduate students lack relevant professional experience, which can make it more difficult to involve them in research projects. But Dr. Green is great at finding products, services, and issues that are relevant to the students and for which they have a meaningful experience.” Yet, these undergraduates were a special kind of students.

OBU students get their research published in an academic publication (L-R: Dr. Daryl Green, JoziRose Mayfield, Braden Dwyer, & Cade Lauck).

At the time, these students turned a class assignment into relevant research to benefit others. OBU senior JoziRose Mayfield found the case study interesting: “The biggest and most important thing that I took away from this case study is analyzing the importance of demographics and product placement. Dr. Dre and his team did an exceptional job of choosing the right techniques when it comes to promoting their new brand. He made an effort to include celebrities in his product and incorporate customizable headphones for each popular figure.” Cade Lauck, a marketing major, agrees that getting their research published was a difficult process: “While working on this case study, I learned that teamwork was going to become extremely important. The communication that we had played a huge part in the coming together of the case study. I also learned a lot of information about how the communication and culture at Beats helped the company succeed.”

This collaborative research between faculty and students is significant because little research has been done in this area of Hip-Hop culture and entrepreneurship. (L-R: Dr. Daryl Green, JoziRose Mayfield, Braden Dwyer, & Cade Lauck).

Speaking on the publication, student Braden Dwyer said, “The research we conducted can be used to show students that having a creative idea isn’t enough to be successful. To be successful, as Dr. Dre has been with Beats, there must be a differentiator between you and the competitors in your market to truly stand out. Seeing our work published gave me a sense of purpose for our project. Rather than the case study just being turned in for a grade, people will be able to use our research and gain knowledge for themselves, which is a fantastic feeling.”

The results of this study are available online now, helping to assist today’s universities to infuse the entrepreneurial spirit in the next generation of business professionals. 

To view the paper, visit;

https://merj.scholasticahq.com/article/9564-hip-hop-culture-a-case-study-of-beats-by-dre-for-entrepreneurship, while for information about this research or if you would like assistance with your organization, please contact Dr. Daryl Green at 405-585-4414 (daryl.green@okbu.edu).

About Paul Dickinson College of Business

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

For more information on the Paul Dickinson College of Business at OBU, visit www.okbu.edu/business.