Getting Your Business Check-Up for 2022

Are you happy with how your business did this year? What are you going to do differently? How can you hire the right people to support your vision? Unfortunately, many small business owners do not spend enough time planning for the future. It’s quite understandable.

Owners must keep pace with the daily demands of their businesses, including payroll, taxes, product/service delivery, and managing customer expectations.  In addition to all these usual demands for the entrepreneur’s attention, COVID-19 and its variants have wreaked havoc on the traditional thinking of operating a successful business.  

Here we are at the end of the year, a perfect time for a comprehensive evaluation of your business. Albert Einstein once said, “The true sign of intelligence is not knowledge but imagination.” Small business must think differently in the throes of a pandemic.  What about doing a business checkup?  Most people can relate to the kind of checkup they have with their doctor, during which he or she will conduct a variety of tests, including blood, vision, heart, and hearing. This article examines the significance of conducting just as effective a checkup to improve your business’s situation in 2022.

Did the pandemic set your business back? Certainly things are not the same. According to Gartner survey of 129 executives, 22% of corporate leaders have delayed their office reopenings while 34% of these executives have made no decisions about reopenings in 2022 due to the Omicron virus.  Additionally, nonresidential construction remains 20% below the pre-pandemic level, while consumer purchases of durable goods soared to almost 30% above the pre-pandemic level noted Deloitte Insight.

Furthermore, the Great Resignation of 2021 brought a worker shortage across almost the entire United States. Small businesses were not immune to labor shortages.  According to the JOLTS report in the fall of 2021, the number of workers quitting their jobs remained high, about 4.2 million workers or 2.8% of the workforce.  Small and medium-sized businesses accounted for 90% of these job openings.

Today’s small businesses need to retool and innovate products and/or processes so that they can become more efficient and effective.  Staying one step ahead of the competition isn’t good enough in the kind of disruptive environment we have experienced over the past couple of years.  Eventually customers grow weary of what they perceive as a lack of adaptability in your business, and they will look to find a competitor that meets their needs.  Sadly, the shortage of workers doesn’t make your challenge any easier.

So it’s imperative that small businesses must be willing to evaluate their current operations and make the required changes. An end-of-the-year check-up may be the turning point of your business.  What constitutes a business checkup or business evaluation? It is one that involves a comprehensive review of the critical elements in your operations, one of which is customer service. By this process, a business can identify its strengths and its opportunities for improvement that can lead it to build a competitive advantage in the market.

In our book, Small Business Marketing, Dr. McCann and I provide a roadmap and simple checklist small businesses can use to evaluate themselves.  Businesses must have an effective means of evaluating the internal and external factors that are integral to their operations.

Photo by Amina Filkins on

With the appropriate diagnosis, a business can develop more sustainable success. Thus, the right checkup is critical. Below are some critical questions to help you conduct your own self-checkup:

  1. Do you have a clear vision for your business? What is it?
  2. Do you know why your customers buy from you and why others do not?
  3. What results are you getting from your marketing? Do you have an effective online presence on the internet?
  4. Are you collecting the right kind of data about your customers and competitors?
  5. Are you keeping pace with your industry trends? If so, what are the key trends?
  6. How are you measuring results (i.e., key performance indicators like cash flow and revenue)?
  7. What are your key competitors’ marketing strategies?
  8. Have you evaluated your strengths and weaknesses (i.e., SWOT Analysis)?

Do you desire better outcomes for your business in 2022? If so, the better results won’t come by accident?  Your actions must be deliberate.  Thinking outside of the box in a pandemic environment is a neccessity, not merely something on a wishlist.  Management guru Peter Drucker famously said, “If you want something new, you have to stop doing something old.” 

Thus, small businesses that want to succeed in this uncertain environment must conduct a self-evaluation or checkup. This article demonstrated the significance of an effective checkup to improve your business’s situation in 2022.  Don’t miss this opportunity. There are various organizations like the Small Business Administration and local universities that can assist in this process. Start the new year with a healthy business checkup.  I pray that it isn’t too late.

© 2022 by D. D. Green                                                            

About Dr. Daryl D. Green:

Dr. Green assists small businesses across the globe.
Dr. Daryl Green provides consulting, guidance, and management training for today’s small businesses. He is a business professor and a small business owner. Viewers can tuned into his talk show, Small Business Marketing on his YouTube Channel. If you would like more information about this article or business assistance, please contact Dr. Green at or visit

Thanksgiving Magic: Oklahoma Expert Launches Project to Feed South African Children

Business development consultant, Dr. Daryl D. Green, collaborates with South African ministry to feed the children of South Africa with a new photo book

Dr. Daryl D. Green, a renowned business development expert famous for providing strategic planning, marketing, and product development to emerging and existing businesses is teaming up with founders of nonprofits to feed South African children with the aid of a new book. During the Thanksgiving holidays, individuals in the United States celebrate and give thanks for all their blessings and Dr. Green is taking it a notch higher by reaching out to charities in South Africa.

You Feed Them is now available on! All proceeds support Revelation Ministry

A recent report revealed that over three million South African children experienced hunger in 2021, with more than 600,000 children experiencing hunger every day. The National Income Dynamics Study – Coronavirus Rapid Mobile Survey (NIDS-CRAM) in April/May 2021 showed that about six out of 10 South Africans (58%) say that the Covid-19 pandemic has had a negative impact on the income of their households. The pandemic and financial crises in South Africa has many more people on the streets without shelter or food, producing thousands of hungry children. However, Dr. Daryl D. Green seeks to alleviate the suffering of households, collaborating with well-meaning individuals like South African Pastor Ivan and Bronwynn Jones, who captured the needs of the South African children in a coffee table book, You Feed Me.

Pastor Ivan and Bronwynn Jones

Pastor Ivan and Bronwynn Jones are known for their generosity in the local community. Pastor Jones is the senior pastor at Revelation Ministry, based in the gang-infested and poverty-stricken neighborhood of Lavenderhill in the Western Cape in South African. Bronwyn is an ex-teacher while Pastor Jones has worked in the clothing industry for 16 years, as a manager/supervisor.  

“I always knew that God is calling us into full-time ministry….Our goal for the ministry is to equip men and women for service in the kingdom of God. I do have a strong character and strong belief that all things are possible with God,” said Pastor Jones. He and his wife, Bronwynn through their “Rise Up Children’s Project” have fed over 850 children daily at four feeding stations. Pastor Jones sees the publication of his book as an opportunity to get the story out about starving children and better help their communities. 

Dr. Daryl D. Green, a business professor in Oklahoma initiated the book project to stimulate more revenue for the couple’s ministry. In 2018, Dr. Green accompanied several students on a mission trip at his university, orchestrating a vacation bible school for Revelation Ministry. The encounter with Pastor Jones and his wife had a lasting impact on Dr. Green, inspiring him to do something for the ministry.


Pastor Ivan and Bronwyn were wonderful hosts to us in Cape Town. I was really touched by their ministry to the children. I just knew if my heart that they needed multiple levels of revenue to sustain their ministry. I believe in economic empowerment. Let’s teach people how to fish instead of giving them a fish,” said Dr. Green.

Children get fed regardless of the status of their families.

Dr. Green proposed a coffee table book to showcase the work of the South African couple visually, leveraging his connection and experience providing consulting, guidance, and management training for small businesses and new project start-ups. Over the years, he has evaluated over 100 organizations including Westinghouse, and Lockheed Martin.

The business development expert launched the book project for the couple with the help of his brand development manager, Antoinette Kelley.  “Kelley was the linchpin with her experience of publishing.  I knew that we could be successful.  The next phase is promoting the great work of Pastor Ivan and his wife to the world.

You Feed Them is currently available on for persons who want to learn about the plight of starving children in South Africa while supporting the cause championed by the ministry.

To learn more about this fundraising initiative for South African children, please contact Dr. Green at

About Dr. Daryl D. Green

Dr. Daryl D. Green is the Vice President of Marketing at AGSM Consulting LLC where he provides strategic planning, marketing, and product development to emerging and existing businesses. In 2016, Dr. Green retired from the Department of Energy, where he worked in the Environmental Management Program for over 27 years. The speaker and award-winning writer with several textbooks and reference books, including Job Strategies for the 21st Century has a national digital marketing certification and is also a respected researcher in his field of study focusing on culture, decision-making, leadership, management, and marketing.

Dr. Green received a B.S. in Mechanical Engineering from Southern University, an MA in Organizational Management from Tusculum College, and a doctoral degree in Strategic Leadership from Regent University and is a respected university professor in Oklahoma, noted and quoted by USA Today, Ebony Magazine, and the Associated Press.


Media Contact

Company Name: AGSM Consulting LLC

Contact Person: Dr. Daryl D. Green


Phone: +1 (865) 719-7239

Address: 5322 Lance Drive

Knoxville, TN 37909


Marketing Strategy for Today’s Small Business

Everyone predicted the demise of Bass Bakery in Baker, Louisiana.  Walmart came into the area and destroyed several small businesses. Bill Bass, the bakery’s longtime owner, knew he needed to do something different.  He saw his friends who were in business ignored Walmart; his friends banked on loyalty from their past customers. They were disappointed.  Bill called in his five sons to develop a plan. 

Bobby, who was his youngest son and who had graduated with a marketing degree, talked to his father about implementing three different marketing strategies.  One strategy was to sell 2-3 days-old baked goods to low-cost customers; a differentiation strategy was to sell premium-priced goods with home delivery to affluent customers; a niche strategy was to sell local berry products that Walmart could not offer. With no options left, Bill implemented his younger son’s plan.  This combination of strategies worked so spectacularly that Bass Bakery became more profitable than ever before.

How are you going to stay in business if you do not make significant adjustments?  Today’s small businesses need to retool their business strategies. Marketing plays a critical role. Yet, poor planning can hurt a business’ attempt to make a profit. Dr. Frank Rothaermel, the author of Strategy Management, writes: “A business strategy, therefore, is more likely to lead to a competitive  advantage  if it allows a firm to either perform similar activities or offer similar products or services at lower costs.”  This article examines how small businesses should formulate a marketing strategy that is tailored to their intended customers. 

The pandemic continues to wreak havoc on the U.S. economy. Small businesses are no exception. According to a 2020 survey of more than 5,800 small businesses, the pandemic has caused massive dislocation among this business sector. The survey found that 43% of businesses had temporarily closed, and nearly all of these closures were due to COVID-19.  Thus, businesses that have not made sufficient adjustments in their planning and strategy are at a disadvantage.  Sadly, some individuals start a business with lots of passion and knowledge, but without a plan. With good planning, many businesses can avoid the pitfalls that drive some businesses to failure.

Successful businesses implement a marketing strategy. Dr. Michael Porter outlined three types of generic strategies: low cost, differentiation, and niche-focused. The low-cost strategy allows a business to use low pricing to stimulate demand and gain market share. This strategy requires companies to maintain especially tight control of their costs. An example of the low-cost strategy in the fast-food industry is McDonald’s.

The differentiation strategy is an approach in which companies attempt to set their products or services apart from their competition. Businesses must find ways to distinguish their products from other similar products by developing uniqueness through product design, features, quality, or other noticeable factors that attract customers.  For example, Burger King attempts to distinguish itself from McDonald’s and other competitors by offering flame-broiled burgers. 

Finally, businesses can employ a niche strategy that targets a specific sub-group of customers or focus on serving a particular area. Most small businesses want to protect themselves from too much competition by targeting a specific group of buyers.5 Although large organizations may have more financial resources, their size makes it difficult for them to adjust to market forces. Therefore, being small and nimbler has its advantages. 

To formulate the appropriate marketing strategy, small business owners must address the following questions:

  • What are the specific customer segments? 
  • What markets do you currently own and what is the future outlook for those markets?
  • What are the customer needs, wishes, and desires that you can serve?
  • Why do you want to satisfy these customers?
  • What is the value of your product/service to customers?
  • How do you distinguish your products from those of your competition? 
  • How do you plan to satisfy these customers?

In closing, the pandemic and the financial crisis have ruined many small businesses.  Unfortunately, some business owners have not adjusted.  Yet, changing customer expectations and stiff competition have put more pressure on small businesses. Successful small businesses want to stay ahead of their competitors.  Nike Emeritus Chairman Phil Knight explains, “I may be over the top on this, but I just don’t want to be like my competitors. I want my people to believe that whenever our competitors succeed, we will be less able to do all the things we want to do.”  This article discussed how and why today’s small businesses must go about crafting a marketing strategy that is tailored to their intended customers. An effective marketing strategy can be a game-changer for small business owners.  Let’s pray that it is not too late.

© 2021 by D. D. Green

About Dr. Daryl Green:

Dr. Daryl Green provides consulting, guidance and management training for today’s small businesses. He holds the Dickinson Chair in the College of Business at Oklahoma Baptist University. He has assisted more than 100 organizations across the nation in the region with marketing and management expertise. If you would like more information about this article or business assistance, please contact Dr. Green at or visit

Where Are The Workers? Nine Innovative Strategies for Recruiting and Retaining Good Employees

We went to Branson, Missouri, to celebrate our 32nd anniversary. When we checked into our beautiful resort and arrived at our luxurious room, my wife opened the refrigerator and found a pizza box left-over from another guest. The resort apologized profusely and implied that they had been having trouble finding reliable people for their housekeeping staff. Sadly, there is an employee shortage all over.  This shortage has been particularly difficult in the tourist industry. Just as sadly. we as customers have lowered our expectations for customer service.  We have come to understand that waits will be longer and service will be subpar in some cases.  But this problem hit me closer to home on our Branson trip. 

My wife planned a couple of outings in the local area. At one show we went to, the venue was packed with an excited crowd. The show featured five male and one female entertainers, all showcasing Motown acts. The show opened with a Temptations act, but with only two male entertainers instead of five Temptations. The two guys apologized that the other three entertainers did not show up for work. They did not want to cancel the show. The audience applauded and the show went on.  Later in the show, a 70-year-old retired female entertainer was brought out as a fill-in.  The experience was interesting, to say the least.  It showed the impacts of a labor shortage and how sympathetic customers can be to an employer’s plight, given the pandemic.  The situation is no laughing matter.

With COVID-19 continuing to impact businesses globally, today’s small businesses must consider new strategies during what has become a severe employment shortage.  In 2020, many businesses were forced to either furlough or lay-off workers, especially in the tourist and food industries. As we move ahead with reopening the economy, businesses are now unable to operate effectively without quality workers. According to the U.S. Department of Labor, the number of job openings rose to a record level (9.29 million in May, from 9.19 million in April). There is clearly a shortage of workers, which means that employers feel they are forced to pay more to attract those fewer people still in the job market.  However, jobs are still going unfilled. This article examines several innovative strategies that small businesses can utilize to attract and retain employees in the aftermath of the pandemic. 

Right now, there is a huge demand for talented workers. In fact, some businesses, especially in the tourism industry, are suffering from the lack of essential workers. Many unemployed people have opted not to come back to work for various reasons (i.e. low pay, safety). Management experts Jason Furman and Wilson Powell note, “The main reason for the lack of much faster job growth has been the unusually low number of people transitioning from unemployment to employment—a flow that should be at or near record levels given the overall labor market.”  Thus, record job openings and increased hourly earnings (about 4.5 % on an annual basis) still have not been enough to convince workers to return.

At the same time, workers are quitting their jobs at a record rate. According to the U.S. Bureau of Labor Statistics, nearly 4 million Americans left their jobs in April, creating a quitting rate 24% higher than before the pandemic. This phenomenon may be due to burn-out of  ”doing more with less,“ COVID fatigue, and/or the search for a more purposeful kind of employment.  

Regardless of the factors that are driving this situation, most small businesses will need to retool if they are to survive in the wake of this employee shortage. Small businesses have to adopt new strategies in order to attract quality employees post-pandemic. Sadly, many small businesses are not equipped to infuse innovative thinking into their organizations because of the competing priorities of having to maintain their daily operations. Furthermore, companies often end up in a bidding war with other businesses in order to get the best workers during the shortage. Contrary to popular belief, money is not the only motivator for employees. In fact, money is not the only incentive that attracts prospective employees.  Given this reality, small businesses should consider the following creative ways to recruit and retain quality employees:

  • Develop a human capital strategy that complements the emerging hiring trends. 
  • Build an employee loyalty program with incentives to keep good employees. Small businesses need to protect their most valuable asset—quality employees.
  • Implement some aspects of artifical intelligence and automation into their operation for efficiency and effectiveness.
  • Develop an online recruitment program using Indeed, Glassdoor, and other recruitment websites.
  • Create or enhance a presence on LinkedIn for recruitment if applicable.
  • Connect with Generation Z employees by providing practical training, such as micro internships with local universities. Programs like those in place at Oklahoma Baptist University provide business students with practical experience, while also providing businesses with marketing assistance. 
  • Utilize flexibile employee hours and remote working options. 
  • Incorporate a meaningful, frequent reward system.
  • Allow employees to create and innovate in their working environment.

In today’s changing landscape, successful small businesses have to implement effective recruitment and retention strategies. Unfortunately, some companies will stick to traditional recruitment tactics by simply offering more money. 

With the shortage of workers, some businesses, especially small businesses, find themselves in this competitive hiring climate. This article discusses how today’s small businesses can implement innovative strategies to attract and retain employees in the aftermath of the pandemic.  Pray that it is not too late.

Inaugural OKC Eastside Bike Ride

On Saturday, July 3rd, bikers from across Oklahoma participated in in the inaugural OKC Eastside Bike Ride from St. John Missionary Baptist Church at 5700 North Kelley Avenue. This event in Northeast Oklahoma City, a predominately black community, brought different people together, from seasoned bikers to beginners.  Over 250 bikers participated in this successful event.  Dr. Green volunteered as the marketing manager in launching this inaugural event.  Dr. Green notes, “I shared Myron Knight’s vision to make health and education resources more available to the community.  The event brought people together. I liked that the most of all.”  

Dr. Green’s 2020-2021 Highlights of His School Year with Students


Being poised to increase greater student outcomes and offer marketing assistance to business owners around the globe, Dr. Green, OBU business professor, launched several new initiatives, along with his business students, that achieved positive results this past year.   These initiatives were successfully accomplished even while COVID-19 continued to wreak havoc on many businesses.

“Our marketing students have managed to take theories learned in the classroom to assist organizations with their marketing problems. Through our micro internships program, we have built strong alliances among students, industry, businesses and alumni.  Working together is the future for sustainable businesses.” said Dr. Green.

In closing, Dr. Green highlights the collaborative accomplishments this school year to share with students, faculty, staff, alumni, researchers, businesses and supporters.

See Dr. Green’s highlights from the past semester:


As part of the OBU Career Service Office series, Dr. Green co-presented with students Jamie Edwards, Deise Ferrara, and Hsi Chen on LinkedIn Basics.

Marketing students were transformed into business professionals through their mentorship with Dr. Green.

2021 BIKE SIMULATION WINNERS – In the 2021-Spring Semester in MKTG  3343 (Sales Management), the team of Hsi Chen, Kailee McCrary and Sayvon Milton was the winner of the Marketplace Live’s Advanced Simulation, a global competition.  This team achieved top results (97% percentile) against stiff competition in the business simulation.


Today’s small businesses and entrepreneurs must understand how to effectively tap into the Generation Z workforce. In the 2021-Spring Semester, Dr. Green’s marketing classs assisted 16 organizations from various industries and a wiude range of locales (e.g., Shawnee, Oklahoma City, Tecumseh, NC, South Africa). In the OBU marketing program, students gained a meaningful and more efficient work experience via a “micro internship experience” (MIE). In the MIE program, students complete short-term assignments with their assigned organizations.

Below are some past teams in the micro internship program:


The team of Emily Wilmoth and Yousseff Mikhail worked with ENVOY Magazine’s publisher Yvette Freeman to improve the company’s social media strategy. The ENVOY, based in North Carolina, is a magazine that highlights minority and women-owned businesses, entrepreneurs and artists.  Wilmoth explained that “working with the ENVOY has helped me to realize the importance of building a brand. We were able to use social media to gain publicity, something the magazine needed as a brand-new launch. It has been great watching the business grow, and I am excited to see it continue to take off.”  Mikhail added that “this micro-internship opportunity created by Dr. Green was very special. I found it very exciting to be able to apply what we learned in class to a real-world situation. Every week, I found myself becoming more confident in my abilities and in the work [that] we were doing to assist our client.”

Morgan Martin and Kailee McCrary assisted Chris Bannon with his emerging photography business.
Hsi Chen and Zach Frazier worked with Shawnee Water Sports.
The team of Sanaa Boykins, Jamie Edwards and Deise Ferrara assisted St. John Missionary Baptist Church (Oklahoma City) in creating an effective online presence to target new markets for its various outreach programs.

Seven Market Trends for Today’s Small Businesses

by Dr. Daryl D. Green, Contributing Writer (Excerpted from The Envoy Magazine, July/August Edition)

Every new year creates a sense of renewal and potential additional opportunities for businesses. Yet, many small businesses have a “wait and see” attitude because they are riddled by uncertainty and the unpredictability of the future. Most have limited resources and must be cautious about their business growth. 

However, if small businesses were given a master list of areas they could improve, based on market forces, they would be much better positioned for the upcoming year. This article examines the seven critical trends that small businesses should consider to better manage market disruptions in today’s economy. 

With the uncertainties of a new presidential administration in the United States and the lingering impacts of COVID, organizations should rethink their business strategies. Small businesses are no exception. According to a business study conducted between March 28 and April 4, 2020, small businesses were heavily damaged by the lockdowns forced by COVID-19. During that timeframe, 43% of businesses closed temporarily, and nearly all of these closures were due to COVID-19. 

Dr. Green shares his insight about Gen Z across the county.

Why evaluate emerging trends as a small business? Many larger companies can withstand the destructive nature of disruptions in the marketplace. However, small businesses are more vulnerable. Now that we are well into 2021, and more than a year has passed since this pandemic began, the full impacts on the U.S. economy are still not fully clear. 

Still, there are seven trends that small businesses should consider to help them capture new, unmet customer needs in the future.

Below are these emerging trends:

1. Global Market – We are connected! Small businesses can tap into resources worldwide, whether searching for new customers in emerging markets or locating talent for hire. 

2. AI and Automation – Artificial intelligence is a disruptive technology. Companies can avoid the high expense of labor through automation. Small businesses can leverage technology by empowering their employees to utilize AI where appropriate, so that AI technology is not viewed as a negative. 

3. New Work Model – 2020 and the constraints imposed by COVID-19 saw an explosion of the working-from-home concept. Employees have long wanted more flexibility in their work lives. Employers responded by offering 70% of full-time workers the ability to work from home! 

4. Freelancing – Freelancing is part of the gig economy. It goes much further than just Airbnb and Uber. In a gig economy, businesses hire independent contractors to perform individual jobs, called “gigs.” Cumulative freelancing income has amounted to almost one trillion dollars. In the gig economy, small businesses can find the necessary talent without the several burdens of hiring full-time employees. 

5. Digital and Ecommerce – COVID-19 ushered in the digital economy. If companies did not have a digital platform in 2020 when everything and everybody was locked down, they essentially did not exist. According to the Internet World Stats, there are currently 4,208,571,287 internet users. That’s four billion, with a “b.” Small businesses cannot afford to miss this continuing trend of using digital platforms to their advantage. 

6. Changing Career Landscape – Because of market disruptions, employers’ needs continue to evolve, driven especially by automation and technology trends. The National Association of Colleges and Employers (NACE) has identified eight competencies associated with career readiness. Sadly, most students preparing to enter the workplace are not aware of employers’ expectations about career readiness competencies. Schools have a shared obligation to better prepare these young adults. With that said, small businesses will need to better understand and keep up with the changing workforce in the U.S. 

7. Continuous Learning – Monitoring the latest trends and disruptions requires a learning culture in organizations. Therefore, a more highly-trained employee pool is essential, especially during disruptions. Small businesses need to embrace this continuous learning trend. 

Today’s small businesses and entrepreneurs must retool themselves, given the impacts of COVID-19. Disruption will continue to be the watchword of 2021 as organizations consider the impacts of the 2020 pandemic. While larger organizations are largely better positioned to survive the impacts of market disruptions, most small businesses are not. By taking the necessary steps to understand these market trends, and maximize the capture of unmet needs in the market, small businesses can make a positive impact on their future.

Let’s pray that it is not too late.

University Research Equips Small Businesses in the Gig Economy

Oklahoma researchers reveal research about the gig economy that can help small businesses to grow.

How do today’s small businesses find dependable, quality help during a pandemic?  An Oklahoma university has answered this question. Recently, the Management and Economics Research Journal published this case study, “The Gig Economy: A Case Study Analysis of,” by a collaborative team at Oklahoma Baptist University (OBU). This research evaluated, one of the largest freelance websites on the globe. 

In this research, I worked with a respected scholar – Dr. Xan Polk who serves as associate professor of management and marketing at King Union’s Knoxville campus (TN). The other authors who contributed significantly to this study are my former students, Kelsey Doughty, Michelle Carr, and Devan Costa-Cargill; they are OBU MBA graduates. My inquisitive students produced the initial research as a class assignment in one of my graduate classes. Additionally, Heidi O’Donnell, who is a doctoral student at Liberty University and a former graduate student of mine, also contributed to this work.

Meet Our Research Team

Dr. Xan Polk, Ms. Michelle Carr, Ms Kelsey Doughty, Ms. Devan Costa-Cargill, and Mrs. Heidi O’Donnell (pictured in order below)

Although I was heavily involved in this study, I know the significance of this research for small businesses. I enjoyed working with my research team. I was honored to work with these brilliant ladies. This work on the gig economy is needed especially during this pandemic. Most small businesses have limited resources, struggling to find quality employees. Yet, freelancers can infuse new energy into a business. Therefore, this research can be very beneficial to today’s small businesses by leveraging the power of the gig economy to secure great freelance talent to maximize their performance.

With the onslaught on Covid in 2020, most businesses relied on digital platforms. Some businesses operating remotely could not locate local talent to meet their needs. Welcome to the New Normal. The gig economy is transforming societies across the globe. promises experts representing every technical, professional, and creative field on its platform serving over 47 million users that project managers will find freelancers seeking work.

Most Americans are familiar with Uber and Airbnb in the freelance industry. However, there are lots of more businesses operating on According to one study, there are about 1.1 billion freelancers across the globe. Yet, finding the right freelancers is a difficult task because there are too many options on freelance websites. Some websites provide inferior or poor-quality service providers. Therefore, buyers need to beware. 

In closing, this case study was significant during Covid-19 because the research will assist future scholars and practitioners with freelance websites like in the gig economy.

For more information about the research, visit here

If you want more information about how this  research can assist your organization, please contact me at

About Dr. Daryl Green:

Dr. Daryl D. Green provides consulting, guidance, and management training for today’s small businesses. Dr. Green is the Vice President of Marketing at AGSM Consulting LLC. In 2016, he retired as a Senior Engineer in the federal sector. He is also the Dickinson Chair at Oklahoma Baptist University. His research addresses practical ways to address societal and business problems.  Additionally, he has assisted over 100 small businesses across the nation with marketing and management expertise. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. If you would like more information about this article or business assistance, please contact Dr. Green at or visit

Building Your Professional Brand on A Gateway for New Job Opportunities

Examine how can help you build your professional brand for employment opportunities.  Learn how to separate yourself from the competition in this difficult job market.

The class paused. Matt, who was a business executive, shared his career journey. Students asked probing responses. He answered authentically to all. One question that struck a chord in me was, “what would you do differently in college.”  As a graduating senior in college, Matt mentioned that he was determined to land a job after college.  In meeting this objective, Matt sent out over 300 resumes to potential employers.  In addressing the question about doing something different as a college student looking for a job, Matt confidently proclaimed to the class of seniors, “I would trade those 300 applicants to employers for 300 connections on LinkedIn.”  My students gave me a reluctant smile.  I was the professor promoting the merits of  Now, they heard this proclamation by successful alumni. I only wished that more students understood the power of LinkedIn as a catalysis to employment.  Today was a good start.

With the unintended consequences of the pandemic, many individuals are struggling with the reality of future employment.  When I was employed as a senior program manager in the federal sector, I visited college campuses across the nation, recruiting students for potential jobs. I soon discovered a major disconnect between what employers desired from potential employees (i.e., college students) and what today’s job seekers expect of employers. I was deeply disturbed by the lack of knowledge of students about employment.  As a result, I co-authored a book, Job Strategies for the 21st Century, outlining career strategies for today’s college students.  Sadly, I’ve found that individuals generally do not understand that the employment process has changed.  Without an online presence in today’s employment picture, individuals will not be positioned for success.  Being the world’s largest online professional network, has become necessary for business professionals who want to succeed in a digital economy. The article examines how can help you build your professional brand for employment opportunities.  Individuals can learn how to separate themselves from the competition in this difficult job market.

Dr. Green co-presents a LinkedIn Seminar in Oklahoma with his business students, Jamie Edwards, Deise Ferrara, and Hsi Chen.

Covid-19 has created a New Normal in society.  Employment is no exception.  The pandemic, with lockdowns and strict regulations across the globe, has resulted in numerous challenges.

According to several studies, over four million Americans have left the workforce, and nearly 10 million are now unemployed compared with last year. At this juncture, 43% of businesses had temporarily closed, and nearly all these closures were due to COVID-19.  According to a survey, each corporate job, on average, attracts over 250 job applicants. Of those individuals applying, four to six will be called for an interview. However, one person will get a job offer. With that said,  individuals need to implement the right job strategies to succeed.

Today’s job seekers can benefit from an online presence on  According to, 427,000 resumes are posted each week on, an online job board; 8 million job applicants said they found their job on Having an online presence is vital for today’s employment opportunities. With over 700 million members in over 200 countries and territories, LinkedIn is the perfect digital footprint for working professionals. Professionals are signing up on at a rate of over two new members per second. In fact, 89% of employment recruiters have hired through College students may flock to popular sites like Facebook, Twitter, and Instagram. However, LinkedIn is the website that makes them credible to future employers while building their brand.  Connecting with the right person can increase career networking opportunities with the basic “Six Degrees of Separation” principle. To get the most attention on LinkedIn, these steps are provided:

  1. Submit a professional photo.
  2. Create a catchy headline aimed at potential employers.
  3. Write an incredible summary statement.
  4. Select a unique LinkedIn URL for your profile.
  5. Obtain recommendations from professors, employers, coaches, and other influencers who can speak to your character and leadership abilities.
  6. Post relevant articles on your LinkedIn profile (i.e., LinkedIn Pulse) that demonstrate your critical thinking and writing style.
  7. List appropriate work and volunteer experiences.
  8. Upload presentations and written documents that showcase your professional abilities.
  9. Follow businesses and organizations that are potential employers or contacts.
  10. Join LinkedIn Groups that add to your professional network.

With fierce competition for jobs, job seekers need to present a great image to future employers. LinkedIn provides an excellent gateway to more employment opportunities online. Richard Bolles, author of What Color is Your Parachute, argues, “In today’s world, he or she who gets hired is not necessarily the one who can do that job best but the one who knows the most about how to get hired. If you learn new advanced job-hunting skills, you can not only survive. You can thrive.”  The article demonstrated that individuals can utilize to help them build their professional brand for employment opportunities.  

With access to the LinkedIn platform, job seekers can separate themselves from the competition.  Unlike traditional job-hunting tactics like a resume, LinkedIn allows individuals to be more proactive, establish professional networks, obtain needed resources, and foster a professional relationship with prospective employers, clients, and partners. In building an effective LinkedIn profile, job seekers can ensure more career opportunities even during a pandemic. Don’t wait until it’s too late.

© 2021 by Daryl D. Green

About Dr. Daryl Green:

Dr. Daryl Green provides consulting, guidance, and management training for today’s small businesses. Dr. Green is the Vice President of Marketing at AGSM Consulting LLC. In 2016, he retired as a Senior Engineer in the federal sector. He is also the Dickinson Chair at Oklahoma Baptist University. He has assisted over 100 small businesses across the nation with marketing and management expertise. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. If you would like more information about this article or business assistance, please contact Dr. Green at or visit

Emerging Trends for Black America in 2021: African-American Experts Provide Hope to Millions About the Future

A panel of experts shares their market trends during Black History Month to foster better conditions for Black America in 2021.

During February’s observance of Black History Month, AGSM Consulting LLC gathered perspectives from experts in the fields of education, business, health care, social services, and media. A summary lists of observations and predictions for various market sectors.

Each panel member brought a unique perspective on Black America. One key conclusion reinforced in their analysis is that Black citizens continue to suffer disproportionately from the effects of COVID-19.

According to the National Urban League’s 2020 State of Black America Report,the economic devastation wreaked havoc on Black America, highlighting deeply rooted inequities in the economy. Black and Latino Americans are overrepresented in low-wage jobs that offer the least flexibility in working accommodations and increase their risk of exposure to the coronavirus. Their rates of coronavirus infections and deaths attributed to COVID-19 are higher. Additionally, Black and Latino’s workers are more likely to hold jobs that don’t offer health insurance benefits.

Unreliable information is another concern identified by the group. “In many cases, the Black community is flooded with misinformation,” said Dr. Daryl Green – a business strategist and author. “Yet, we have some brilliant people within our community. Therefore, it is important that the Black professionals share their expertise in order to propel this generation.”

Below are the key emerging trends for Black America in 2021, from a panel of experts working with AGSM Consulting on topics including  business, education, media, medical/health, and technology:

  • BUSINESS SECTOR – Employers search for employees across a global market. Companies are reaching out to emerging markets. Organizations are tapping talent from across the globe. In Globalization in transition: The future of trade and value chains, the McKinsey Global Institute noted the impact of globalization in today’s commerce: “Flows of services and data now play a much bigger role in tying the global economy together. In addition, all global value chains are becoming more knowledge-intensive. Low-skill labor is becoming less important as a factor of production.”
  • BUSINESS SECTOR – E-commerce and digital platforms will continue to dominate the business landscape. COVID-19 reinforced the power of the digital economy. If companies did not have a digital platform in 2020 with the lockdowns, they did not exist. According to Shopify, global B2C e-commerce sales are expected to reach $4.5 trillion by 2021.
  • BUSINESS SECTOR – A new work model is emerging. 2020 brought on an explosion in working from home due to COVID-19. Employees already wanted to have more flexibility in their work lives. They got it from employers. Companies responded by offering 70% of full-time workers the ability to work from home!
  • EDUCATION SECTOR – HBCUssee a resurgence in student enrollment. Raised awareness of social issues, increased private gifts, prominent HBCU alumni gracing headlines, and the many historical firsts achieved during 2020 spurred increased interest and enrollment of African American students at HBCUs. For example, the University of Arkansas at Pine Bluff saw a 12% enrollment increase, the largest for UAPB in nearly ten years. North Carolina Agricultural and Technical State University listed enrollment at 12,754, making it the largest HBCU
  • MEDIA SECTOR – Tough environment for public trust, advertising; but some gains in diversity: News consumers continue shifting from legacy media to digital options, exacerbating erosions in traditional advertising revenue – a major funding source for newsrooms. Surveys of the public show low regard for media integrity, especially associated with political coverage. Racial unrest sparked attention to diversity within media organizations, leading to the reassessment of content and promotions for several Black, Hispanic, and Asian journalists. In a tight market, job-seekers can expect more emphasis on in-demand skills – video, podcasts, storytelling, trustworthiness – for traditional and social media.
  • TECHNOLOGY SECTOR – AI and other automation continue to displace workers and industries. Artificial intelligence is a disruptive technology. Individuals should not seek to fight AI but work beside it. Thousands of jobs are being automated. According to a 2013 Oxford University study, nearly half of American jobs are at risk of being taken over by computers by 2033. Small businesses can leverage technology by empowering their employees to utilize AI where appropriate so that that technology is not viewed as a negative.

If individuals in the black community can empower themselves by understanding and acting on emerging trends, the future will be brighter for Black America in 2021.

To reach this panel of experts, please contact Dr. Green at

About These Panel Members:

Dr. Daryl. D. Green, DSL:

Owner with wife Estraletta of AGSM Consulting LLC, based in Tennessee. Professor and Dickinson Chair of Business at Oklahoma Baptist University. Retired from the U.S. Department of Energy in 2016, after 27 years as a senior engineer. Speaker and author of several books, including Job Strategies for the 21st CenturySmall Business Marketing, and Marketing for Professionals.

 Dr. Gloria Thomas Anderson:

Assistant professor of social work, North Carolina State University, and author of a CDC-recommended resource book for advance care planning called The African-American Spiritual and Ethical Guide to End-of-Life Care. She works extensively with healthcare and hospice organizations on implementing equitable healthcare decision-making strategies that include advance care planning (ACP) and end-of-life (EOL) care options for African-American communities.

 Caesar Andrews:

Professor and Distinguished Chair in Media Ethics and Writing, Reynolds School of Journalism, University of Nevada, Reno. A former editor for Gannett Co. at newsrooms in Florida, Washington, D.C., Pennsylvania, New York, and Detroit.

 Betty H. Blackman:

Nurse, Knoxville, Tenn. Owner of Health Spectrum Worksite Solutions, which provides health and safety training and consulting. The past executive director of People Empowering People Project (PEPP), which raises health awareness within the community. Consultant for corporate and private organizations.

Dr. Trina Jackson:

 an Associate Professor in the School of Business, Logistics and Entrepreneurship at Ivy Tech Community College in Northwest Indiana; U.S. Army veteran; doctorate dissertation was on “Community Response to Veterans Overcoming Barriers to Education.”  Continuum of Care organization focused on homelessness in Northwest Indiana. 

Media Contact

Dr. Daryl D. (865) 719-72395322 Lance Drive Knoxville, TN 37909

Source : AGSM Consulting LLC