The Future of Digital Marketing – Small Business Help

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Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
  • 51% of Americans prefer to shop online.
  • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
  • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
  • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

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Social Media Marketing Strategies by Guest Blogger Brenda Coleman

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Notwithstanding the arguably negative impact of social media on people today, according to the Daily Mail’s opinion, social networks are becoming more and more powerful. So are marketing opportunities for businesses. Business owners use social media sites as another channel to implement their branding and marketing strategies. If you think that it’s time for you to use this channel too, you will need to find out a few important things.

Simple Social Media Tips for Beginners
Let’s begin with the basics. What is social media marketing? Simply said, it’s all about using your company’s online profiles with marketing goals. There are many subtleties and tricks that help those goals be achieved, but they are all built on and around the fundamentals of social media business owners should know. Here they are.

#1 Search Is Your Everything
In order to gain followers’ attention, your must create an engaging media product. If you do want to use social media for business effectively, it will be wise for you to start with studying your audience and analyzing their interests, which could be easily done with a search option available on all platforms. When searching, ask yourself the following question: What lacks out there that could interest them?

You should aim at relevant groups – “travelers,” “dieticians,” or “vegans” – that make up your target audience. Find a catchy personality and scan his or her Facebook likes. Understanding what your potential customers are interested in will help you decide what kind of content they will love. Continue reading

Connecting The Dots Between Personal Competencies & Personal Branding

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With fierce competition for limited jobs, many college students wonder if they will be able to land a good job. Sadly, the economic situation feels like a bad dream. With a weak job growth, many U.S. jobs will continue to be outsourced globally or automated through technology. Yet, there are opportunities for those students who are prepared for the future.

According to the U.S. Bureau of Labor Statistics, total employment in 2024 will reach 160.3 million, an increase from 2014 of almost 9.8 million jobs. The health care and social assistance sector will account for over a third of the nation’s projected job growth from 2014 to 2024. This article focuses on how building the right competencies will help individuals brand their personal brand and increase their opportunities for job opportunities.

As a result, today’s unemployed workers are unsure about their future. Many students struggle to pursue the right major in college. Others follow the latest trend on reality TV for selecting their ideal major. Finding the ideal job is a combination of personal interest/passion, values, and skills/abilities.

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Disruptive Change: How Leaders Navigate Uncertainty

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As companies continue to wage war with global competition and attempt to figure out their next steps due to advanced technologies, organizations are dealing with unpredictable change that is disruptive. In fact, disruptive change is impacting everyone in all walks of life, from Wall Street to entertainment. The casualties of disruptive change are evident.

In a statement to the Associated Press about joining a Silicon Valley boardroom, Serena Williams said, “I feel like diversity is something I speak to. Change is always happening. Change is always building. What is important to me is to be at the forefront of change and to make it easier for the next person.”   we will examine disruptive change and what leaders can do to navigate the resulting uncertainties.

Disruptive change is wrecking traditional thinking of industries and institutions. Long-standing organizations have long attempted to maintain the status quo, allowing flagship institutions like Harvard University and Princeton lead the pack. Non-traditional institutions, like the University of Phoenix, were frowned upon by academics because it was a for-profit university growing by using non-traditional models like online learning.

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New Product Development Strategies

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With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year.[1] Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail. Continue reading

2017 Job Strategies for Recent Graduates

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When the graduation celebrations have ended, many recent graduates must consider what they are going to do with their lives. Boy, how things have changed! When I was in college (the 1980s), it was an unspoken rule for college seniors to have a few job offers and have a good concept of what they would be doing. In fact, the question, “where do you see yourself in five years” is a standard question of college recruiters on campus. Answer this question timidly or with revocation, and you were assured not to get a follow-interview. Go home to live with parents was not on my radar or any of my close friends.’

Yet, when I started talking with my students and other graduates from other institutions, the clarity of what they were going to do after college life was murky at best. Surprisingly, the majority of the graduating seniors did not have any idea of what they were going to do. Perhaps, it is generational because Millenniums have a different outlook than Baby Boomers or Generation Xers. However, this mentality is nothing new to me. Working for the federal government for over 25 years, I found this mindset while visiting university campuses across the country.

The situation caused me to research this matter and write my book, Job Strategies for the 21st Century: How to Assist Today’s College Students during Economic Turbulence. I attempted to assist frustrated parents, anxious students, bewildered educators, and others who are deeply concerned about the welfare of recent college graduates and their employability.

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With my co-author, William Bailey, we discovered a huge disconnect between what organizations desired from potential employees, and what today’s job seekers expect of employers. In this discussion, we will examine 2017 job strategies to assist recent college graduates, their parents, or other supporters in how to increase their success in employment.

The economic picture should give recent college graduates some hope. According to the Blackrock Investment Institute’s 2017 quarterly market report, economic opportunities continue to increase. Global growth expectations are on the rise. While the United States provided most of the economic growth in 2016, non-U.S. entities created the global stimulus for economic growth in 2017. In fact, earnings upsurge was particularly strong in Japan and emerging markets despite terrorism abroad, government stability, and uncertainty in the EU countries.

Focusing more closely on the United States, individuals should feel positive about employment prospects for recent college graduates. According to a recent National Association of Colleges and Employers, the top bachelor’s degree, which would be in the highest demand, was business administration and management. Of the 169 surveyed employers, 86 stated they intended to hire graduates with this degree.

In another college employment study by CareerBuilder.com, 74% of employers planned to hire more recent college graduates this year (up from 67% from 2016). Half of these employers planned to offer recent college graduates higher pay than last year; 39% of these surveyed employers would start recent graduates with $50,000 or more (compared to 27% in 2017).

The most sought after majors for these employers were: Business (30%), Engineering (26%), Computer and Information Sciences (23%), Engineering (16%), Communications Technologies (13%), Mathematics/Statistics (11%), Construction Trades (11%), and Health Professionals/Related Clinical Sciences (10%). With this positive job outlook, college graduates cannot afford to relax because of the continual changes in the job market.

Recent college graduates must enhance their job strategies. In today’s competitive environment, getting a job in one’s major is not easy. In fact, more experienced and older workers are now competing for entry-level jobs. Companies are more demanding due to the surplus of seasoned and young talent before them.

With globalization causing more U.S. companies to compete, many businesses are turning to technology (i.e. automation) and foreign-born talent to offset any workforce shortages. Thus, employers are very picky about prospective employees. For example, some graduates who were excellent students with high GPAs without any experience might find themselves on the outside if they compete against work experience.

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According to the Economic Policy Institute, one in eight colleges graduating class of 2016 were under-employed. Underemployed relates to those individuals in the college-educated workforce that are doing jobs that don’t require a college degree or not in their intended major. With that said, those unemployed individuals would prefer to be working in their major full-time. In the Office of the New York City Comptroller’s 2016, the study found that, by 2014, Millennials were making about 20 percent less in real terms than what older generations made during their first years in the labor force. Thus, recent graduates cannot afford to misunderstand the job market.

Peter Cappelli, the author of Why Good People Can’t Get Jobs, notes that the impersonal nature of the current employment process: “Like a replacement part, job requirements have very precise specifications. Job candidates must fit them perfectly, or the job won’t be filled, and the business can’t operate.” In a surplus market with numerous potential candidates, employees can be picky.

When a list of prospective applicants does not meet the requirements, many times, these positions are left unfilled. Sadly, most job seekers have not figured this reality out. Yet, loaded with the right attitude and good job strategies, recent graduates can ensure themselves of better success in this job market. The following are the 2017 job strategies for more employability:

  1. Possess a good character that makes you an attractive person.
  2. Connect your ideal job with your interest, skills/abilities, and value/belief system.
  3. Build an effective personal brand, including an online personality connected to Linkedin.com and critical online networks.
  4. Pursue additional education and certifications (i.e. Google digital marketing certifications) that separate you from the competition.
  5. Use daily positive self-affirmations about your skills and abilities to keep your energy level positive.
  6. Build an incredible professional network for identifying job opportunities.
  7. Learn how to seek out critical advice and mentorship, but develop the capacity to use it.
  8. Develop a questioning attitude about life to promote problem solving.
  9. Network with subject matter experts, industry leaders, and highly successful people to increase your job opportunities.
  10. Target desired positions and apply periodically (daily, weekly, etc.) so that you are actively engaged in new employment.

In today’s difficult economy, college graduates must be more assertive despite the positive forecast for employment. Getting a job isn’t easy. This article describes 2017 job strategies to assist recent college graduates to become successful in today’s employment landscape.

Unlike when their parents were starting their careers, many Millennials will face future employers that have a variety of job options to fill a job vacancy. Individuals who understand the new mindset of current employers will have a better chance of successfully navigating the employment landmines.

Yet, a savvy job seeker understands these employment changes and makes the necessary corrections to make his/her personal brand attractive to potential employers. If individuals want to be more effective in their job hunt for 2017, they can use these job strategies to navigate future career challenges. Pray that it is not too late.

© 2017 by Daryl D. Green

 

Cultural Intelligence: How Leaders Can Navigate the Racial Divide in America

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In June of 1995, the Jury in the OJ Simpson trial announced a verdict of not guilty. The aftermath of dismal reactions highlighted significant conflicts and diverging views in America’s workplaces. In fact, white and black people had a different perspective on the OJ Simpson Trial and life in general. Eighty-three percent of whites stated that Simpson was “definitely” or “probably” guilty while only fifty-seven percent of blacks agreed with this assessment. Rather than carefully assessing one’s own viewpoint when evaluating a different culture, most individuals make assumptions about other cultures definitely.

Sadly, we still have not learned this lesson in the United States. The last several days have been very hectic as I try to answer students’ questions and address my own concerns about a recent Southwestern Baptist Theological Seminary gaff that has provided another headwind for others sharing the Good News. Let me say that we have all done foolish things and have suffered the consequences. Most of us have had to debase the impacts of this photo on our popular culture to our students and others.

In the Southwestern Baptist Theological Seminary in Fort Worth (TX), five seminary professors, including the dean of the School of Preaching, put on gangster-style clothing (perhaps dressing like urban rappers), flashing their gold chains and one holding a handgun. Written above the photo were the words “Notorious S.O.P,” which was a reference to the seminary’s School of Preaching and to the black rapper, Notorious B.I.G.

the Southwestern Baptist Theological Seminary-photo

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LinkedIn – What It Is and Why College Students Should Care – Guest Blogger

College is a beginning. It is a time and place to begin to learn who you are, what you want and what is possible. College is also a place that the institution can teach you a lot, but what you learn yourself is even more important.

College taught me how to take tests about things I can’t for the life of me remember now in classes I couldn’t possibly see as relevant to my degree.

Yet what my college did not directly teach me, that I learned on my own, was balance. I had a full load, was on the dance team, participated in the theatre and worked a part time job. I had to learn how to balance all those things in eventually earning that degree.

It is also a place that, for many, will serve as the last step before entering the “real world” – after graduation getting that “real” job.

Although many universities and colleges have career centers to help you with that task – and they are wonderful, take them up on all the help offered, there is also something you need to learn in order to help yourself: marketing.

Before you graduate you need to begin to market yourself because once you are out in the ‘real world’ you are going to be thrust into sales. You are the product and the company. You have to learn to sell yourself to potential employers and pretty much anyone in a business sense that you meet in order to secure a position. That last part is called networking. Continue reading

Building A LinkedIn Profile for More Job Opportunities

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Today’s college students face a landscape of great opportunities as employers look to this Millennium generation to infuse bright ideas and energy into their organizations. In recruiting young engineers and scientists at the Department of Energy, I soon discussed a major disconnect between what employers desire from potential employees (i.e. college students), and today’s job seekers’ expectations of employers.

I often spoke on this matter and wrote these discoveries in several formats including articles, books, and lectures. With that said, I believe marketing these concepts are also vital on Bison Hill too. In this discussion, we will examine how an effective LinkedIn.com profile can be utilized to showcase students’ potentials to future employers and increase their personal brand.

Having an online presence is vital for today’s employment opportunities. According to Business2community.com, 427,000 resumes are posted each week on Monster.com, an online job board; 8 million job applicants said they found their job on Twitter.com.  Eighty-nine percent of employment recruiters have hired through LinkedIn.com.

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Exploring Hidden Markets in Ballroom Dancing

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We just had to go on Beale Street in Memphis, Tennessee, the place was known for great blues music. We stopped at one of the famous blues hotspots on this strip. We were directed to our seats; the house was packed with people. The band was playing with great passion. My wife and I walked in the room to celebrate with others the love of good music. The music was carried across the room slowly as blues music permeated the atmosphere like smoke covers a house on fire. Everyone was excited. People were all over the dance floor. These folks were no amateurs to blues. Interesting enough, my wife and I were the only black couple in this crowded location. Blacks created the blues. Yet, many blacks have either abandoned this genre or have forgotten the roots of this music. I hope that dance in America will not falter like this.

As my wife and I have danced ballroom in various states and different dance studios, we have not seen many black people doing ballroom dancing. African-Americans have made significant contributions in all walks of life, dance is no exception. Black History Month gives us a time to remember the pioneers of dance, including Josephine Baker and the Dance Theatre of Harlem and glance at the future. When you start talking about ballroom dancing, everyone thinks about the ABC’s hit show, Dancing With the Stars, that pairs up celebrities with professional dance partners in an intense ballroom competition. There are a few African Americans involved with ballroom dancing in the nation. In this session, we will examine how dance studios can better target African American communities by reaching an untapped market.

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