Dr. Green’s Approach to Coaching Students Toward Employability
Sometimes traditional, long-tenured professors can get stuck in a rut, teaching students skills that are no longer needed or are relevant to conditions in the current fast-changing marketplace. Dr. Daryl D. Green provides his students with relevant, contemporary, career-ready skills that address the future of their work, as they prepare to begin their careers. Business simulations, based on real-time, current examples, provide students the skill-building that is important to their preparation. Dr. Green’s research on how to increase GEN Z learning outcomes serves as a basis for how he relates to his students as he imparts practical applications in the classroom. See research on this topic: https://merj.scholasticahq.com/article/22007-the-coronavirus-effect-how-to-engage-generation-z-for-greater-student-outcomes.
In order to better understand the ins and outs of business strategy, students in Dr. Green’s strategy class participated in a business highly regarded simulation project, the Capsim Capstone. Thirty-six students were divided into six teams, which competed against each other over a nine-week period. The rigorous simulation process included weekly briefings, submission of detailed operational reports, and formal presentations. Team Digby was declared the winner of the competition. Congratulations to team members Sayvon Milton, Brittni Proffitt, Noah Higgins, Matthew Neel, Andreja Peciuraite, and Justin Koone.
Caption: The winning Team Digby members pose proudly to celebrate their winning effort: [L-to-R: Sayvon Milton, Brittni Proffitt, Noah Higgins, Matthew Neel, Andreja Peciuraite, and Justin Koone]
Dr. Green, the management professor who taught the class, explains, “Our teams performed well in the business simulation projects in which they participated. In the new learning paradigm of faculty instruction, I see my role as academic coach or facilitator. In my business school, we require our students to take this simulation seriously. Congratulations to Team Digby! They set a great example of what hard work can do.”
Team Digby performed in the simulation at an historical level. It finished in the 99th scoring percentile. We are extremely proud of the result produced by the winners. The scores achieved by the team compared most favorably with similar teams from other schools who have competed in the same simulations. Some of these schools include Brigham Young University, California State University, Florida State University, and the University of Waterloo. You can view the winning team’s presentation at https://youtu.be/A3pX_aNq2L8.
Capsim Capstone® is a complex business simulation project designed to provide students with real-world applications of business strategy. The simulation teaches marketing, strategizing, business finance and accounting, cross-functional alignment, competitive analysis, teamwork, and the selection of tactics and strategies, all of which are necessary to build a successful, focused organization. For more information, please contact Dr. Daryl Green at drdarylgreen@gmail.com.
ABOUT DR. D. GREEN
Dr. Daryl D. Green is a business strategist, awarding speaker, and noted author. He is the Vice President of Marketing at AGSM Consulting LLC where he provides strategic planning, marketing, and product development to emerging and existing businesses. He provides consulting, guidance, and management training for today’s small businesses. He is a business professor operating a small business in Oklahoma. He has assisted over 100 organizations across the globe with marketing and management problems. If you would like more information about this article or business assistance, please contact Dr. Green at drdarylgreen@gmail.com or visit http://www.drdarylgreen.com.
Are you happy with how your business did this year? What are you going to do differently? How can you hire the right people to support your vision? Unfortunately, many small business owners do not spend enough time planning for the future. It’s quite understandable.
Owners must keep pace with the daily demands of their businesses, including payroll, taxes, product/service delivery, and managing customer expectations. In addition to all these usual demands for the entrepreneur’s attention, COVID-19 and its variants have wreaked havoc on the traditional thinking of operating a successful business.
Here we are at the end of the year, a perfect time for a comprehensive evaluation of your business. Albert Einstein once said, “The true sign of intelligence is not knowledge but imagination.” Small business must think differently in the throes of a pandemic. What about doing a business checkup? Most people can relate to the kind of checkup they have with their doctor, during which he or she will conduct a variety of tests, including blood, vision, heart, and hearing. This article examines the significance of conducting just as effective a checkup to improve your business’s situation in 2022.
Did the pandemic set your business back? Certainly things are not the same. According to Gartner survey of 129 executives, 22% of corporate leaders have delayed their office reopenings while 34% of these executives have made no decisions about reopenings in 2022 due to the Omicron virus. Additionally, nonresidential construction remains 20% below the pre-pandemic level, while consumer purchases of durable goods soared to almost 30% above the pre-pandemic level noted Deloitte Insight.
Furthermore, the Great Resignation of 2021 brought a worker shortage across almost the entire United States. Small businesses were not immune to labor shortages. According to the JOLTS report in the fall of 2021, the number of workers quitting their jobs remained high, about 4.2 million workers or 2.8% of the workforce. Small and medium-sized businesses accounted for 90% of these job openings.
Today’s small businesses need to retool and innovate products and/or processes so that they can become more efficient and effective. Staying one step ahead of the competition isn’t good enough in the kind of disruptive environment we have experienced over the past couple of years. Eventually customers grow weary of what they perceive as a lack of adaptability in your business, and they will look to find a competitor that meets their needs. Sadly, the shortage of workers doesn’t make your challenge any easier.
So it’s imperative that small businesses must be willing to evaluate their current operations and make the required changes. An end-of-the-year check-up may be the turning point of your business. What constitutes a business checkup or business evaluation? It is one that involves a comprehensive review of the critical elements in your operations, one of which is customer service. By this process, a business can identify its strengths and its opportunities for improvement that can lead it to build a competitive advantage in the market.
In our book, Small Business Marketing, Dr. McCann and I provide a roadmap and simple checklist small businesses can use to evaluate themselves. Businesses must have an effective means of evaluating the internal and external factors that are integral to their operations.
With the appropriate diagnosis, a business can develop more sustainable success. Thus, the right checkup is critical. Below are some critical questions to help you conduct your own self-checkup:
Do you have a clear vision for your business? What is it?
Do you know why your customers buy from you and why others do not?
What results are you getting from your marketing? Do you have an effective online presence on the internet?
Are you collecting the right kind of data about your customers and competitors?
Are you keeping pace with your industry trends? If so, what are the key trends?
How are you measuring results (i.e., key performance indicators like cash flow and revenue)?
What are your key competitors’ marketing strategies?
Have you evaluated your strengths and weaknesses (i.e., SWOT Analysis)?
Do you desire better outcomes for your business in 2022? If so, the better results won’t come by accident? Your actions must be deliberate. Thinking outside of the box in a pandemic environment is a neccessity, not merely something on a wishlist. Management guru Peter Drucker famously said, “If you want something new, you have to stop doing something old.”
Thus, small businesses that want to succeed in this uncertain environment must conduct a self-evaluation or checkup. This article demonstrated the significance of an effective checkup to improve your business’s situation in 2022. Don’t miss this opportunity. There are various organizations like the Small Business Administration and local universities that can assist in this process. Start the new year with a healthy business checkup. I pray that it isn’t too late.
Dr. Green assists small businesses across the globe.
Dr. Daryl Green provides consulting, guidance, and management training for today’s small businesses. He is a business professor and a small business owner. Viewers can tuned into his talk show, Small Business Marketing on his YouTube Channel. If you would like more information about this article or business assistance, please contact Dr. Green at drdarylgreen@gmail.com or visit www.drdarylgreen.com.
On Saturday, July 3rd, bikers from across Oklahoma participated in in the inaugural OKC Eastside Bike Ride from St. John Missionary Baptist Church at 5700 North Kelley Avenue. This event in Northeast Oklahoma City, a predominately black community, brought different people together, from seasoned bikers to beginners. Over 250 bikers participated in this successful event. Dr. Green volunteered as the marketing manager in launching this inaugural event. Dr. Green notes, “I shared Myron Knight’s vision to make health and education resources more available to the community. The event brought people together. I liked that the most of all.”
COLLABORATION WORKS DURING COVID-19: DR. GREEN WORKS WITH ALL STAKEHOLDERS THIS SEMESTER
Being poised to increase greater student outcomes and offer marketing assistance to business owners around the globe, Dr. Green, OBU business professor, launched several new initiatives, along with his business students, that achieved positive results this past year. These initiatives were successfully accomplished even while COVID-19 continued to wreak havoc on many businesses.
“Our marketing students have managed to take theories learned in the classroom to assist organizations with their marketing problems. Through our micro internships program, we have built strong alliances among students, industry, businesses and alumni. Working together is the future for sustainable businesses.” said Dr. Green.
In closing, Dr. Green highlights the collaborative accomplishments this school year to share with students, faculty, staff, alumni, researchers, businesses and supporters.
See Dr. Green’s highlights from the past semester:
2021 LINKEDIN SEMINAR
As part of the OBU Career Service Office series, Dr. Green co-presented with students Jamie Edwards, Deise Ferrara, and Hsi Chen on LinkedIn Basics.
Marketing students were transformed into business professionals through their mentorship with Dr. Green.
2021 BIKE SIMULATION WINNERS – In the 2021-Spring Semester in MKTG 3343 (Sales Management), the team of Hsi Chen, Kailee McCrary and Sayvon Milton was the winner of the Marketplace Live’s Advanced Simulation, a global competition. This team achieved top results (97% percentile) against stiff competition in the business simulation.
CONNECTING WITH GENERATION Z TO HELP YOUR BUSINESS
Today’s small businesses and entrepreneurs must understand how to effectively tap into the Generation Z workforce. In the 2021-Spring Semester, Dr. Green’s marketing classs assisted 16 organizations from various industries and a wiude range of locales (e.g., Shawnee, Oklahoma City, Tecumseh, NC, South Africa). In the OBU marketing program, students gained a meaningful and more efficient work experience via a “micro internship experience” (MIE). In the MIE program, students complete short-term assignments with their assigned organizations.
Below are some past teams in the micro internship program:
ENVOY MAGAZINE
The team of Emily Wilmoth and Yousseff Mikhail worked with ENVOY Magazine’s publisher Yvette Freeman to improve the company’s social media strategy. The ENVOY, based in North Carolina, is a magazine that highlights minority and women-owned businesses, entrepreneurs and artists. Wilmoth explained that “working with the ENVOY has helped me to realize the importance of building a brand. We were able to use social media to gain publicity, something the magazine needed as a brand-new launch. It has been great watching the business grow, and I am excited to see it continue to take off.” Mikhail added that “this micro-internship opportunity created by Dr. Green was very special. I found it very exciting to be able to apply what we learned in class to a real-world situation. Every week, I found myself becoming more confident in my abilities and in the work [that] we were doing to assist our client.”
Morgan Martin and Kailee McCrary assisted Chris Bannon with his emerging photography business.Hsi Chen and Zach Frazier worked with Shawnee Water Sports.The team of Sanaa Boykins, Jamie Edwards and Deise Ferrara assisted St. John Missionary Baptist Church (Oklahoma City) in creating an effective online presence to target new markets for its various outreach programs.
by Dr. Daryl D. Green, Contributing Writer (Excerpted from The Envoy Magazine, July/August Edition)
Every new year creates a sense of renewal and potential additional opportunities for businesses. Yet, many small businesses have a “wait and see” attitude because they are riddled by uncertainty and the unpredictability of the future. Most have limited resources and must be cautious about their business growth.
However, if small businesses were given a master list of areas they could improve, based on market forces, they would be much better positioned for the upcoming year. This article examines the seven critical trends that small businesses should consider to better manage market disruptions in today’s economy.
With the uncertainties of a new presidential administration in the United States and the lingering impacts of COVID, organizations should rethink their business strategies. Small businesses are no exception. According to a business study conducted between March 28 and April 4, 2020, small businesses were heavily damaged by the lockdowns forced by COVID-19. During that timeframe, 43% of businesses closed temporarily, and nearly all of these closures were due to COVID-19.
Dr. Green shares his insight about Gen Z across the county.
Why evaluate emerging trends as a small business? Many larger companies can withstand the destructive nature of disruptions in the marketplace. However, small businesses are more vulnerable. Now that we are well into 2021, and more than a year has passed since this pandemic began, the full impacts on the U.S. economy are still not fully clear.
Still, there are seven trends that small businesses should consider to help them capture new, unmet customer needs in the future.
Below are these emerging trends:
1. Global Market – We are connected! Small businesses can tap into resources worldwide, whether searching for new customers in emerging markets or locating talent for hire.
2. AI and Automation – Artificial intelligence is a disruptive technology. Companies can avoid the high expense of labor through automation. Small businesses can leverage technology by empowering their employees to utilize AI where appropriate, so that AI technology is not viewed as a negative.
3. New Work Model – 2020 and the constraints imposed by COVID-19 saw an explosion of the working-from-home concept. Employees have long wanted more flexibility in their work lives. Employers responded by offering 70% of full-time workers the ability to work from home!
4. Freelancing – Freelancing is part of the gig economy. It goes much further than just Airbnb and Uber. In a gig economy, businesses hire independent contractors to perform individual jobs, called “gigs.” Cumulative freelancing income has amounted to almost one trillion dollars. In the gig economy, small businesses can find the necessary talent without the several burdens of hiring full-time employees.
5. Digital and Ecommerce – COVID-19 ushered in the digital economy. If companies did not have a digital platform in 2020 when everything and everybody was locked down, they essentially did not exist. According to the Internet World Stats, there are currently 4,208,571,287 internet users. That’s four billion, with a “b.” Small businesses cannot afford to miss this continuing trend of using digital platforms to their advantage.
6. Changing Career Landscape – Because of market disruptions, employers’ needs continue to evolve, driven especially by automation and technology trends. The National Association of Colleges and Employers (NACE) has identified eight competencies associated with career readiness. Sadly, most students preparing to enter the workplace are not aware of employers’ expectations about career readiness competencies. Schools have a shared obligation to better prepare these young adults. With that said, small businesses will need to better understand and keep up with the changing workforce in the U.S.
7. Continuous Learning – Monitoring the latest trends and disruptions requires a learning culture in organizations. Therefore, a more highly-trained employee pool is essential, especially during disruptions. Small businesses need to embrace this continuous learning trend.
Today’s small businesses and entrepreneurs must retool themselves, given the impacts of COVID-19. Disruption will continue to be the watchword of 2021 as organizations consider the impacts of the 2020 pandemic. While larger organizations are largely better positioned to survive the impacts of market disruptions, most small businesses are not. By taking the necessary steps to understand these market trends, and maximize the capture of unmet needs in the market, small businesses can make a positive impact on their future.
Oklahoma researchers reveal research about the gig economy that can help small businesses to grow.
How do today’s small businesses find dependable, quality help during a pandemic? An Oklahoma university has answered this question. Recently, the Management and Economics Research Journal published this case study, “The Gig Economy: A Case Study Analysis of Freelancer.com,” by a collaborative team at Oklahoma Baptist University (OBU). This research evaluated Freelancer.com, one of the largest freelance websites on the globe.
In this research, I worked with a respected scholar – Dr. Xan Polk who serves as associate professor of management and marketing at King Union’s Knoxville campus (TN). The other authors who contributed significantly to this study are my former students, Kelsey Doughty, Michelle Carr, and Devan Costa-Cargill; they are OBU MBA graduates. My inquisitive students produced the initial research as a class assignment in one of my graduate classes. Additionally, Heidi O’Donnell, who is a doctoral student at Liberty University and a former graduate student of mine, also contributed to this work.
Meet Our Research Team
Dr. Xan Polk, Ms. Michelle Carr, Ms Kelsey Doughty, Ms. Devan Costa-Cargill, and Mrs. Heidi O’Donnell (pictured in order below)
Although I was heavily involved in this study, I know the significance of this research for small businesses. I enjoyed working with my research team. I was honored to work with these brilliant ladies. This work on the gig economy is needed especially during this pandemic. Most small businesses have limited resources, struggling to find quality employees. Yet, freelancers can infuse new energy into a business. Therefore, this research can be very beneficial to today’s small businesses by leveraging the power of the gig economy to secure great freelance talent to maximize their performance.
With the onslaught on Covid in 2020, most businesses relied on digital platforms. Some businesses operating remotely could not locate local talent to meet their needs. Welcome to the New Normal. The gig economy is transforming societies across the globe. Freelancer.com promises experts representing every technical, professional, and creative field on its platform serving over 47 million users that project managers will find freelancers seeking work.
Most Americans are familiar with Uber and Airbnb in the freelance industry. However, there are lots of more businesses operating on Freelancer.com. According to one study, there are about 1.1 billion freelancers across the globe. Yet, finding the right freelancers is a difficult task because there are too many options on freelance websites. Some websites provide inferior or poor-quality service providers. Therefore, buyers need to beware.
In closing, this case study was significant during Covid-19 because the research will assist future scholars and practitioners with freelance websites like Freelancer.com in the gig economy.
For more information about the research, visit here.
If you want more information about how this research can assist your organization, please contact me at drdarylgreen@gmail.com.
About Dr. Daryl Green:
Dr. Daryl D. Green provides consulting, guidance, and management training for today’s small businesses. Dr. Green is the Vice President of Marketing at AGSM Consulting LLC. In 2016, he retired as a Senior Engineer in the federal sector. He is also the Dickinson Chair at Oklahoma Baptist University. His research addresses practical ways to address societal and business problems. Additionally, he has assisted over 100 small businesses across the nation with marketing and management expertise. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. If you would like more information about this article or business assistance, please contact Dr. Green at drdarylgreen@gmail.com or visit http://www.drdarylgreen.com.
A panel of experts shares their professional insight during Black History Month to foster better conditions for Black America in 2021.
A new U.S. presidential administration, ongoing civil unrest, the impact of the coronavirus pandemic, and a struggling economy are among areas to keep watching in 2021, according to African American experts sharing their assessments as the nation observes Black History Month this February. One key conclusion reinforced in their analysis is that Black citizens continue to suffer disproportionately from the effects of COVID-19.
According to the National Urban League’s 2020 State of Black America Report, the economic devastation wreaked havoc on Black America, highlighting deeply rooted inequities in the economy. Black and Latino Americans are overrepresented in low-wage jobs that offer the least flexibility in working accommodations and increase their risk of exposure to the coronavirus.
Unreliable information is another concern identified by the group. “In many cases, the Black community is flooded with misinformation,” said Dr. Daryl Green, a business strategist and author. “Yet, we have some brilliant people within our community. Therefore, it is important that Black professionals share their expertise in order to propel this generation.”
Dr. Trina Jackson, an Associate Professor in the School of Business, Logistics and Entrepreneurship at Ivy Tech Community College in Northwest Indiana, also identified communications hurdles, stated, “Understanding what’s going on in your communities is relevant in real-time. The challenge is being able to analyze and communicate this information.” Jackson noted that service workers are especially susceptible during this pandemic. “The least paid and the least acknowledged!”
Political climate and media performance are part of the debate.
“Right at a time when the public needs credible information on urgent matters such as the pandemic and the economy, the U.S. is experiencing a crisis of public trust,” said Caesar Andrews, a former editor and current educator in Nevada. “President Joe Biden promised a more forthright approach in managing key issues. And building community trust in factual news coverage is a significant preoccupation for journalists,” Andrews added.
Dr. Xan Polk, an Associate Professor in the School of Business, Economics, and Technology at King University, described a positive outcome of disruptions. Some historically Black Colleges and Universities are experiencing a surge in attention. According to Forbes magazine, 2020 was the year of the HBCU.
“African-American students are returning to HBCUs in record numbers,” Polk said, despite the pandemic. “Financial struggles have distressed all universities and colleges. Despite the distress, HBCUs continue to shine a light that seemingly beacons African Americans ‘back home.’”
Nurse Betty H. Blackman of Knoxville, Tenn., highlighted lingering health disparities in African American communities: “COVID exposed the glaring inequities as it relates to healthcare in the United States. The epidemic of diabetes and obesity, as well as other health disparities, have existed for years. This pandemic has put this matter at the forefront of society. It shows a true need to focus on changing conditions and outcomes for underserved communities.”
“African Americans’ lack of trust in the medical system is a decades-old barrier to proper health care,” said Dr. Lepaine Sharp-McHenry. “If we are going to address health disparities through a holistic approach, then families, churches, schools, healthcare agencies, and governments must be willing to commit and make fundamental and/or systematic changes at every level to address health disparities in every context!”
Sharp-McHenry recommended a more diverse corps of health professionals. “The need for more African American and Latino doctors, nurses, and other allied healthcare providers is greater today than ever before. Diversifying our healthcare providers will provide a workforce that minorities can feel supported by and trust.”
Dr. Gloria Thomas Anderson, assistant professor of social work at North Carolina State University and leading advance care planning expert, noted that disparities persist across the full spectrum of the health system. “Research shows that minoritized groups receive a lower quality of health care than non-Blacks. There are barriers to informed healthcare decision-making in the Black community, such as misinformation, myths, and mistrust of mainstream healthcare systems.”
“The patterns continue even during end-stage scenarios,” continued Anderson, whose expertise includes end-of-life care. “African Americans, in particular, are less likely to talk about end-of-life care issues. Making medical wishes known in advance, however, can lead to a better quality of healthcare that aligns with desired treatments and outcomes.”
Each panel member brought a unique perspective on Black America.
Dr. Daryl D. Green, DSL, Dr. Gloria Thomas Anderson, Caesar Andrews, Betty H. Blackman, Dr. Trina Jackson
About These Panel Members:
Dr Daryl. D. Green, DSL:
Owner with wife Estraletta of AGSM Consulting LLC, based in Tennessee. Professor and Dickinson Chair of Business at Oklahoma Baptist University. Retired from the U.S. Department of Energy in 2016, after 27 years as a senior engineer. Speaker and author of several books, including Job Strategies for the 21st Century, Small Business Marketing, and Marketing for Professionals.
Dr. Gloria Thomas Anderson:
Assistant professor of social work, North Carolina State University, and author of a CDC-recommended resource book for advance care planning called The African-American Spiritual and Ethical Guide to End-of-Life Care. She works extensively with healthcare and hospice organizations on implementing equitable healthcare decision-making strategies that include advance care planning (ACP) and end-of-life (EOL) care options for African-American communities.
Caesar Andrews:
Professor and Distinguished Chair in Media Ethics and Writing, Reynolds School of Journalism, University of Nevada, Reno. A former editor for Gannett Co. at newsrooms in Florida, Washington, D.C., Pennsylvania, New York, and Detroit.
Betty H. Blackman:
Nurse, Knoxville, Tenn. Owner of Health Spectrum Worksite Solutions, which provides health and safety training and consulting. The past executive director of People Empowering People Project (PEPP), which raises health awareness within the community. Consultant for corporate and private organizations.
Dr. Trina Jackson:
An Associate Professor in the School of Business, Logistics and Entrepreneurship at Ivy Tech Community College in Northwest Indiana; U.S. Army veteran; doctorate dissertation was on “Community Response to Veterans Overcoming Barriers to Education.” Continuum of Care organization focused on homelessness in Northwest Indiana.
Dr. Lepaine Sharp-McHenry:
Nursing administrator; registered nurse since 1981. Worked in various clinical and management positions in long-term care, medical/surgical, and psychiatric mental health settings. Founding president of the Arkansas Directors of Nursing Administration in Long Term Care Association, nursing consultant, and past vice president of the National Association of Directors of Nursing Administration in Long Term Care.
Dr. Xan Polk:
An Associate Professor in the School of Business, Economics, and Technology at King University. She has over 15 years of professional management and marketing experience. Her research focuses on consumer behavior, marketing management, innovation, corporate social responsibility, and persuasive communication. Her work has been published in various peer-reviewed academic journals.
Source : AGSM Consulting LLCCategories : EducationTags : Black America , Black History Month , African American History Month , 2021 Market Trends , 2021 Emerging Trends , Covid-19 , Coronavirus , US Economy , Daryl D. Green , Oklahoma Baptist University
Marketing students from Oklahoma Baptist University had the recent opportunity to work with Larry Gill Advisory and gain hands-on experience within the realms of digital marketing and marketing analytics. Larry Gill Advisory boasts the services of Larry Gill, a financial advisor under Sowell Management, with over 50 years of experience in the industry.
Students Zoe Charles and Laura Stewart formed a team, under the supervision of Dr. Daryl Green, to work with Gill and help him establish an online presence in order to create more awareness for his services. Alongside establishing an online presence, Charles and Stewart also provided multiple detailed analysis to guide Gill on how to better survey and stand-out from local competition.
Working with Charles and Stewart has been Larry Gill Advisory’s first venture into the world of online marketing with Gill stating, “[p]rior to working with Laura and Zoe, I have done virtually no marketing. Clients have come from referrals from existing clients and personal contacts.”
Gill also said of the team’s accomplishments, “Laura and Zoe have created a professional Facebook page that has received significant attention. They have updated my LinkedIn presence and are creating a website for Larry Gill Advisory. Through their efforts, my practice has become more visible.”
Both Charles and Stewart were grateful for the opportunity with Stewart saying, “I am so thankful for the experience I have gained through this micro-internship. I have learned how to apply the marketing concepts [we have learned] in class to real-life scenarios. It has given me an opportunity to be creative and has shown me how much I enjoy helping people market their business!”
When it comes to utilizing marketing interns from Dr. Daryl Green’s students Mr. Gill said, “If you wish to work with dedicated, competent, goal-oriented students in an effort to assist them while they add value to your business and to your life, sign up.”
Students of the Paul Dickinson College of Business of Oklahoma Baptist University assist local organizations to help cope with the challenges of the COVID-19 pandemic.
The Paul Dickinson College of Business of Oklahoma Baptist University (OBU) has always demonstrated their commitment to helping businesses grow by offering marketing assistance to business owners around the globe. Dr. Daryl D. Green and his undergraduate students have again substantiated this claim as they continued research and class assignments even as the COVID-19 wreaked havoc on many businesses and their revenue.
Dr. Green and his current crop of OBU business students provided management and marketing consultation to 11 organizations in the Fall Semester despite the Covid-19 impact. Dr. Green, DSL, Business Professor, has used his class assignments to build a cadre of undergraduate students that can offer management and marketing assistance while operating remotely.
“We have been fortunate that over 80% of our courses were face-to-face while many universities went online. Given our micro internship pilot program, I was able to facilitate the partnering of our students with local businesses. Therefore, we were allowing our students to see the practical application of business theories to practical application,” said Dr. Green.
Three classes, MGMT 3213 (Leadership and Organizational Change), MGMT 3453 (Project Management), and MKTG 3323 (Marketing Analytics), were involved in the program, with over 30 students participating in the micro internship program.
Caption: Andre and Jessilyn Head work with the project management class on several deliverables.
Students in MGMT 3453 assisted The Coltrane Group in key project tasks. The group is a stakeholder in the arts, entertainment, and recreation industry and was run by the late Andre Head and Jessilyn Head, Founders. Jessilyn explained, “We are very thankful and appreciative of the work that was done by the students.”
Caption: Zoe Charles and Laura Stewart worked to build Financial Advisor Larry Gill’s online presence for his company.
Marketing students Zoe Charles and Laura Stewart also formed a team that worked with Larry Gill Advisory in Shawnee, Oklahoma, helping the firm establish an online presence to create more awareness for his services. “Working with Mr. Gill this semester has given me the opportunity to learn how to evaluate a company, help them make their marketing situation better, and give them direction for future success,” said Laura.
Dr. Green and his business students also developed a report to help big business owners, entrepreneurs, and SMEs achieve personal and business growth, especially in this trying time of COVID-19 pandemic and financial crisis.
For more information about this story and other projects from The Paul Dickinson College of Business, please visit – www.okbu.edu/business.
About Paul Dickinson College of Business
The Paul Dickinson College of Business is a part of the Oklahoma Baptist University. The Christian-based institution aims to meet the needs of individuals pursuing a bachelor’s degree in business, providing the skills needed to achieve success in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.
Being a college poised to help businesses grow and offer marketing assistance to business owners around the globe, The Paul Dickinson College of Business of OBU has made available novel marketing assistance to business organizations. Dr. Daryl D. Green, along with his MBA students, made this happen through research and class assignments. This has been successfully done even when COVID-19 continues to wreak havoc on many businesses and affects their revenue. Dr Green and his current crop of OBU MBA students are providing marketing consultation to 16 organizations across the United States this semester despite the Covid-19 impact.
Therefore, at Oklahoma Baptist University, Dr. Green, DSL, Business Professor, has used his class assignments to build a cadre of graduate and undergraduate students that can offer marketing assistance across the globe.
“Our MBA students have managed to take theories from the classroom to assist organizations with their marketing problems. This is because OBU believes theories must be practiced and concretized if we are going to have reasonable achievements, help businesses, mitigate the impacts of COVID-19 on businesses and achieve the essence of education, which is to help their society,” said Dr Green.
However, it is a fact that the MBA students under the tutelage of Dr Green have done the research and this action to help businesses in the middle of the Coronavirus pandemic and their own personal challenges. As Paul Dickinson College of Business of OBU is duly established to always give students tools that they can use today, not just tomorrow, Dr Green and his MBA weren’t discouraged with Coronavirus pandemic outbreak but instead continued to research through class assignments, peer-review and other academic activities to help the MBA students turn theories into reality and help businesses across the globe.
Dr. Green, professor of this group of MBA students, used a class project to help local communities struggling during Covid-19. Having done professional engineering management, he knows the value of practical experience for his graduate students. In 2016, Dr. Green retired from the Department of Energy, where he worked as a senior engineer for over 27 years.
Below is a highlight of the Paul Dickinson College of Business MBA students and their supervisor who contributed to the assignment:
Caption: Devan Costa-Cargill provided marketing assistance to Swirling Arrow Pack and Harness Waterford, California.
Devan Costa-Cargill, who is an OBU MBA Student, provided marketing assistance to Swirling Arrow Pack and Harness Waterford, California. She is an entrepreneur and teacher. After obtaining her Bachelor in Sociology from University California Santa Cruz, Devan entered the public-school system, specifically Special Education.
Caption: Nick Hostetter provided marketing assistance to The Barn Athletics in Choctaw, Oklahoma.
MBA Student Nick Hostetter provided marketing assistance to The Barn Athletics in Choctaw, Oklahoma. Hostetter is the Customer Service Manager for APMEX Inc. and has been with this organization since 2017. From 2016 to 2017, he was an Operations Supervisor for AB InBev. He was a Logistics Supervisor for corporate Love’s from 2013 to 2016 where the team he oversaw was responsible for over one billion dollars in fuel deliveries per year.
Caption: MBA Student Jocelyn Martinez used her marketing skills outside of the US with The Nouva Agency in Monterrey, N.L, Mexico.
MBA Student Jocelyn Martinez used her marketing skills outside of the US with The Nouva Agency in Monterrey, N.L, Mexico. Martinez is from Mexico. Currently, she is a Senior Student-Athlete at Oklahoma Baptist University, pursuing a BBA in Management and Marketing with a passion for Digital Marketing Analytics.
Caption: MBA Student Jason Proctor provided local marketing assistance to Wallace Avenue Baptist Church in Shawnee, Oklahoma.
MBA Student Jason Proctor provided local marketing assistance to Wallace Avenue Baptist Church in Shawnee, Oklahoma. Proctor is the Head Men’s and Women’s Tennis Coach at Oklahoma Baptist University (OBU). He is originally from Tulsa, Oklahoma.
Caption: Dr. Daryl D. Green, DSL, Business Professor, has used his class assignments to build a cadre of graduate and undergraduate students who can offer marketing assistance across the globe.
For more information about this story, please contact Dr. Green at daryl.green@okbu.edu or 405-585-4414.
About Paul Dickinson College of Business
The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.
For more information on the Paul Dickinson College of Business at OBU, visit www.okbu.edu/business.
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