Bringing in a New Year creates a sense of renewal and opportunities. Yet, many small businesses have a ‘wait and see’ attitude riddled by uncertainty and unpredictability of the future. Most organizations have limited resources and must be cautious about their business growth. If you own a small business, what could you do with an extra stack of cash in your pocket by reducing your expenses while improving the quality of your goods and services? Over the last few years, I have been researching the freelance market in order to assist small businesses with the resource deficiencies that most organizations face.
With uncertainty in the market and competition at a peak, most organizations should rethink their business strategies. December’s outlook was not entirely positive. The fourth-quarter marked the worst start for stocks in 10 years. Many experts are skeptical about the economy for several reasons including: failure of popular tech stocks and the fallout from the trade fight between the U.S. and China. There is a weakening global economy that is wreaking havoc to U.S. companies. According to the Commerce Department in December, U.S. factory outputs were showing signs of slowing down. All of these realities demonstrate that businesses are not safe by maintaining the status quo. Things are changing… like it or not. One of the glaring trends was a search globally for talent. While Fortune 500 Companies have the financial strength for this international initiative, most small businesses could not do this… until now. In this discussion, we examine how today’s small businesses can leverage the power of the gig economy to secure great freelance talent to maximize their performance.
The gig economy allows small businesses to compete with others more effectively. A gig economy is “an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements.” The gig economy is about talented individuals (i.e., graphic designers, programmers) who decide to become freelancers, whether by choice (independence and freedom) or not (i.e., downsizing, layoffs). The trend toward a gig economy has begun. According to a study by Intuit, 40% of American workers would be independent contractors by 2020. In any case, the future workforce will be increasingly mobile and global. In this gig economy, businesses can save resources in terms of benefits, office space, and training. In fact, organizations obtain short-term contracts with experts who might be too expensive to maintain on their payroll.
Freelance websites like Fiverr.com and Upwork.com offer small businesses an infusion of global talent. Most Americans are familiar with Uber and Airbnb in the freelance industry. However, there are lots of more businesses. Fiverr is one of the leading freelance websites where buyers can purchase a service or product for a gig ($5). Fiverr allows freelancers from anywhere in the world to connect. It enables people to make money easily or find a service in need while they are at home. If businesses need to promote their organizations (i.e. logos, posters, media releases) or need advice for their organization (i.e. competitor’s analysis, social media audit), Fiverr is the right place to begin. Furthermore, Fiverr users offer services, such as graphic design and programming. Treat the freelance purchase like any other online purchase. Do your homework.
Before selecting any freelancer, it is always better to obtain a recommendation from close acquaintances. You will be amazed at what businesses are already using freelance websites. Always read several reviews for one seller for at least several weeks before purchasing. Below are the top services for small businesses to consider:
- Business Card Design
- Content Development
- Custom Logo Design
- Market Research
- Product Packaging Design
- Promotion (i.e., Promotional Materials, Social Media)
- Video Production
- Virtual Assistant
- Website Evaluation
In summary, most small businesses are trying to grow with limited resources. Buying services with the fractural of cost and efficiency could help many businesses. This article explained how today’s small businesses can leverage the power of the gig economy to secure great freelance talent to maximize their performance. With more than 3 million services on Fiverr.com, finding the right freelancers is a difficult task. There are many inferior or poor-quality products and services. Buyers need to beware. I have spent several years trying to figure out the diamond in the rough. Find help to secure the right talent for your business. Tap into the global talent today and grow your business.
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© 2019 by D. D. Green