Connecting The Dots Between Personal Competencies & Personal Branding

Millennials-Questioning

 

With fierce competition for limited jobs, many college students wonder if they will be able to land a good job. Sadly, the economic situation feels like a bad dream. With a weak job growth, many U.S. jobs will continue to be outsourced globally or automated through technology. Yet, there are opportunities for those students who are prepared for the future.

According to the U.S. Bureau of Labor Statistics, total employment in 2024 will reach 160.3 million, an increase from 2014 of almost 9.8 million jobs. The health care and social assistance sector will account for over a third of the nation’s projected job growth from 2014 to 2024. This article focuses on how building the right competencies will help individuals brand their personal brand and increase their opportunities for job opportunities.

As a result, today’s unemployed workers are unsure about their future. Many students struggle to pursue the right major in college. Others follow the latest trend on reality TV for selecting their ideal major. Finding the ideal job is a combination of personal interest/passion, values, and skills/abilities.

Skills and abilities relate to acquiring the right skill sets for the occupation. In business, we call these skills ‘core competencies.’ A person’s core competencies relate to an individual’s knowledge or expertise in a given area. A unique set of core competencies is an advantage in the marketplace because these unique abilities are often difficult to others.

Some examples are core competencies, which include analytical thinking, decision-making, problem-solving, communication skills, and leadership. When students enroll in the right college courses, they are developing core competencies to help them become successful. If the students are unsure about what courses to take, they may be putting themselves at a disadvantage against other students who are prepared. Thus, obtaining wise counsel in selecting the right career path and determining the critical core competencies are assets to being on a university campus.

Developing a good personal brand is essential for building a successful future. Personal branding showcases your public image. Building a personal brand may be the cornerstone of sustaining success in the future. Many athletes and celebrities build successful brands over time. Some of them include Julia Roberts, Michael Jordan, and Stephen King.

Personal Branding 101

Likewise, individuals can also build their own personal brand. Personal branding can be defined as ‘the process whereby people and their careers are marked as personal impression or brand.’ Al Pies and Jack Trout, authors of Positioning, maintain that making the best impressions is critical for business success. With this strategy, an individual should create a ‘position in the prospect’s mind.’ This impression should reflect a person’s own strengths and weaknesses, as well as those of its competitors.

Branding includes personal appearance, oral and written communications, associations, or anything that identifies an individual.  Furthermore, branding defines, promotes, and protects an individual’s image online and offline. The right brand can transform an individual’s life while the wrong brand can destroy a person’s career hopes.  Thus, spending adequate amount of time in developing your personal brand can create invaluable opportunities.

Finally, developing core competencies that strengthen a personal brand is an investment toward the future. College students are no exception. This article demonstrated that building the right competencies help individuals build their personal brand toward greater job opportunities.

With that said, individuals should protect their personal brands. Never dress inappropriately in a business setting or showcase a less flattering image on social media platforms like Facebook. Your future employer could be watching. People should be careful how they are perceived during the employment stage.

When a person submits an application to an employer or starts the interview process, potential employers are evaluating the candidate based on his or her brand. Therefore, a personal branding strategy can assist people with standing out from the competition.

Please share your insight on core competencies as it relates to your personal brand. 

© 2017 by Dr. Daryl D. Green

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46 thoughts on “Connecting The Dots Between Personal Competencies & Personal Branding

  1. Hi Dr. Green,

    Thank you for sharing your thoughts. I agree that building the right competencies and personal brand are very important to our future. There are three general core competencies: competencies dealing with people, competencies dealing with business, and self-management competencies (Cripe, 2002). One of the core competencies that relates to my personal brand is the self-management competency. That was why all my former employers did not want me to leave. It is easily neglected by people who tend to pay more attention to competencies dealing with people and business. However, self-management competencies such as confidence, responsibility, and credibility are very important too. If competencies dealing with people and business are the reasons why employers hire people, then self-management competencies are the reasons why employers will keep them.

    Reference:
    Cripe, E. J. (2002, September 3). 31 Core Competencies Explained – Workforce Magazine. Retrieved September 11, 2017, from http://www.workforce.com/2002/09/03/31-core-competencies-explained/

    • Hello Huazhen,
      Thanks for your considerate thoughts!

      I would like to expand on your points. You stated: “…self-management competencies such as confidence, responsibility, and credibility are very important too. If competencies dealing with people and business are the reasons why employers hire people, then self-management competencies are the reasons why employers will keep them.”
      In my professional world, we would call ‘self-management competencies’ soft skills. As engineers, we often devalue soft skills. We want things we can measure.
      However, high performing organizations understand the value of core competences. Draft (2014) argued that effective leaders depend partly on developing diagnostic skills and being flexible to leadership behavior.
      Reference:
      Daft, R. (2017). Leadership. United States: Cengage Learning.

      • Hi Dr. Green,

        Thank you for your time to read my comment. Sorry I was not clear by saying that self-management competencies are the reasons why employers will keep them. I think competencies dealing with people and business and self-management competencies all include soft skills. Competencies dealing with people and business are more easily noticed by employers when people have interviews, through their resumes and conversations with the employers. However, it takes time for employers to recognize employees’ self-management competencies. Employers need a certain amount of time to find out if employees have the credibility to do what they commit to doing. Self-management competencies such as credibility and commitment are some of the skills employers look for most in workplace (Brooks, 2013). Therefore, it takes time to measure people’s self-management competencies, but they are valued most by employers and why employers will keep them.

        Reference: Brooks, C. (2013, March 14). 10 Job Skills Every Employer Wants. Retrieved September 12, 2017, from http://www.foxbusiness.com/features/2013/03/14/10-job-skills-every-employer-wants.html

        (WC-163)

  2. Greetings Dr. Green,

    Your perspectives are quite insightful. I agree with your ideas, “The right brand can transform an individual’s life while the wrong brand can destroy a person’s career hopes. Thus, spending adequate amount of time in developing your personal brand can create invaluable opportunities.” The creation of a personal brand is no easy task. These things often take time, energy, and effort. I first created my personal brand of “live F.O.R.T.E.” while brainstorming for a pageant platform. What started as a simple acronym to help me recall information has transformed into my life mantra. I even include “Forte” in the title of many of my personal business ventures. Glenn Llopis for Forbes.com takes a similar approach, “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve.” (Forbes 2013).

    Reference: Llopis , G. (2013, April 8). Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Retrieved September 12, 2017, from https://www.google.com/amp/s/www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/amp/

    (WC-199)

      • Hello Dr. Green,

        Musictheory.org.uk defines the word “Forte” as “loud” or “strong.” The acronym I developed from the word is as follows: Foundation, Objective, Range, Time, and Expression. This concept applies to many aspects of my life including my faith, my business, my teaching style, and more. I have had many opportunities to encourage others to “Live F.O.R.T.E.” in their own unique way. Personally, I strive to live F.O.R.T.E. by remembering my foundations, by continually building on those foundations, and by celebrating my progress. As I set challenging yet realistic goals and objectives for myself, I grow and learn the value of perseverance and hard work. I work to utilize my vast range and ability to excel in a variety of areas. I make frequent use of one of my greatest skills, time management, and teach others to do the same. Finally, I strive to showcase my own style and expression in everything that I do. With “Live F.O.R.T.E.” as my personal trademark and brand, I am constantly reminded of my own philosophy of living loud, being strong, and staying true to who I am.

        Reference: “Italian Musical Terms.” Italian Musical Terms, http://www.musictheory.org.uk/res-musical-terms/italian-musical-terms.php. Accessed 14 Sept. 2017.

        (WC- 199)

    • Hi Taylor,

      I thought your post was great! I also thought it was great that you have already developed your own trademark. I think that it would be huge for you if when people saw “live F.O.R.T.E.”, they instantly thought of you and/or your services or products. I also believe that trademarks are very important, and I hope one day yours helps you go places in business and in life.

      Thank you for sharing!

      Samuel Smith

    • Dear Taylor,

      Thanks for sharing your thoughts on the topic. I concur with your statement of, “The creation of a personal brand is no easy task. These things often take time, energy, and effort”. A brand begins as a gift and then once discovered has to evolve. In order for a brand to develop it takes quite some time, as it needs to be challenged and chiseled to its perfection. Taking control of your personal brand may mean the difference between an unfulfilling job and a rewarding career (Clark, 2012). As Longfellow noted, “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” Individuals needs to boost their confidence and not sell themselves short, each and every person is capable of achieving so much if they believe it.

      WC – [137]

      Reference:
      Clark, D. (2014, December 16). Reinventing Your Personal Brand. Retrieved September 13, 2017, from https://hbr.org/2011/03/reinventing-your-personal-brand

  3. Hi, Dr. Green,

    Building a personal brand is an important step toward forming your identity in the professional world. Core competencies are important defining traits that can help you stand out from the crowd. One such competency you mentioned that I believe that I possess is that of analytical thinking. This will become an increasingly important competency to possess as, according to Rentz (2014), the ability to “adapt to a quickly changing business landscape requires being able to assess information quickly, focus on what’s relevant, and interpret information reliably and usefully.” Analytical thinking allows a person to see the patterns and make the correct decisions when faced with a difficult decision. With core competencies such as analytical thinking, it becomes easier to build a personal brand which makes you more appealing to businesses looking for the right person to hire.

    Reference:
    Rentz, K., & Lentz, P. (2014) Lesikar’s Business Communication: Connecting in a Digital World (13ed.). New York, NY: McGraw-Hill/Irwin.

    [WC – 160]

    • Hi Kevin,
      Thanks for your interesting post!
      I love analytical thinking. You stated: “With core competencies such as analytical thinking, it becomes easier to build a personal brand which makes you more appealing to businesses looking for the right person to hire.” I agree with you.

      All,
      What are ways that college students can build analytical thinking into a personal brand?
      Dr. Green

  4. Dear Dr. Green,

    First off, thank you for sharing your thoughts, knowledge, and ideas on the importance of personal branding. I thought it was very interesting that there is such an emphasis on the way you dress, especially when you do not know you are being evaluated. You stated, “never dress inappropriately in a business setting or showcase a less flattering image on social media platforms like Facebook. Your future employer could be watching.” I completely agree with your thoughts on this, and I also believe that behaving in a professional manner at all times is important as well. You never know when you might meet a future employer. From personal relationships to business meetings, people form opinions of us in a few moments, and we should be ready to show our best at all times (Hedges, 2014). First impressions have actually played a large role in how I was hired to work for the medical distributorship RX Medical. I met the Central Executive Officer of RX Medical when I was 16 years when I had gone to work with my dad at a hospital. I remember firmly shaking his hand, introducing myself, and having a full conversation with him. Four years later, I was able to land an interview with RX Medical largely based off of the CEO’s remembrance of me that day. This why I believe you must be aware and behave in a professional manner throughout your daily life.

    Reference:
    Hedges, K. (2014, September 5). Stocks to Buy Now How Important Is Your First Impression Really? Retrieved September 12, 2017, from Forbes: https://www.forbes.com/sites/work-in-progress/2014/09/05/how-important-is-your-first-impression-really/#7da360ff53de

    • Hi Samuel,
      Thanks for the personal story! I loved the rich truth in your observation: “First impressions have actually played a large role in how I was hired to work for the medical distributorship RX Medical. I met the Central Executive Officer of RX Medical when I was 16 years when I had gone to work with my dad at a hospital. I remember firmly shaking his hand, introducing myself, and having a full conversation with him. Four years later, I was able to land an interview with RX Medical largely based off of the CEO’s remembrance of me that day.” Great job! Professionalism counts at any age.

      Unfortunately, most people (especially college students) don’t want to hear that some employers are making hiring decisions based on first impressions (i.e. what they see).
      Is this too superficial or what?
      Dr. Green

      • Hi Dr. Green,

        Thank you very much for your feedback.

        You stated: “Unfortunately, most people (especially college students) don’t want to hear that some employers are making hiring decisions based on first impressions (i.e. what they see).
        Is this too superficial or what?” I do believe it would be superficial if an employer hired someone instantly off of their first impressions; especially they were hired solely based off of appearance. However, I don’t believe it is superficial to be able to get an interview based off of first impressions. I believe in many cases employers have an ideal look for their employees (i.e. clean shaven, good posture, eye contact, etc.). As I said in my last post, I was able to get an interview because of how RX Medical’s CEO remembered meeting me for the first time. However, I did have to go through an interview process (meetings, performance grading, background check, drug testing) before I was offered a position with the company. I personally would not want to work for an employer who hires off of first impressions only, but I have no problem with an employer giving someone a chance at a job because they made a good first impression.

    • Hi Samuel,

      What an awesome article about your experience of how acting in a professional manner at all times helped you land an interview with RX Medical based upon the CEO’s remembrance of the first time he had met you. You stated, “I remember firmly shaking his hand, introducing myself, and having a full conversation with him. Four years later, I was able to land an interview with RX Medical largely based off of the CEO’s remembrance of me that day.” I completely agree with you that we are constantly being evaluated amongst people we come into contact with. Generally, the first impression you leave with someone is how they will perceive you from that point on, or it takes about eight other interactions to change their opinions that were previously formed. Carol Goman states, “every encounter, from conferences to meetings to training sessions to business lunches, presents an opportunity to meet people, network, and expand your professional contacts by making a positive first impression” (2015). This statement aligns perfectly with your personal experience of how that one encounter you had with the CEO left a positive impression that lasted with him, which in turn landed you the job interview. Congratulations.

      References:
      Goman, C. K. (2015, August 25). Seven Seconds to Make a First Impression. Retrieved September 13, 2017, from https://www.forbes.com/sites/carolkinseygoman/2011/02/13/seven-seconds-to-make-a-first-impression/#4d31f1dd2722

    • Hello Samuel Smith,
      First off, I would like to commend you on a very well written and deliberate article. Your outlook on personal branding is great and it seems as if you are doing a great job of it yourself.
      I agree with what yourself and Dr. Green discussed how your personal image can play a vital role in gaining and obtaining a job. As Hedges stated, “From personal relationships to business meetings, people form opinions of us in a few moments, and we should be ready to show our best at all times (Hedges, 2014). People need to have this outlook because you never know when you might run into somebody that could change your life forever. My father used to tell me that sometimes it is not what you know it is who you know, that is why it is critical to build up a professional network and to focus this heavily on those first impressions.

      Reference:
      Hedges, K. (2014, September 5). Stocks to Buy Now How Important Is Your First Impression Really? Retrieved September 12, 2017, from Forbes: https://www.forbes.com/sites/work-in-progress/2014/09/05/how-important-is-your-first-impression-really/#7da360ff53de
      [WC-183]

  5. Hello Dr. Green,

    This article provides great insight and information on personal branding and how critical it is! I side with you in regards of, “Developing a good personal brand is essential for building a successful future. Personal branding showcases your public image. Building a personal brand may be the cornerstone of sustaining success in the future”. It is vital to establish an excellent personal brand in order to set oneself apart from others when companies are deciding who to hire. Having remarkable communication skills and being a great problem solver are just a few ways to set oneself apart. Developing great communication skills is a key to professional success; “professionals today are expected to show polished “executive” communication skills earlier in their careers, to a wider network of audiences” (Hedges, 2014). Each individual has to look within themselves to determine what their “gift” is. Upon discovering that, they must utilize and develop it in order to have a reputable and impressive personal brand.

    5 Essential Communications Skills to Catapult Your Career. (2014, October 11). Retrieved September 12, 2017, from https://hbr.org/2014/09/5-essential-communications-skills-to-catapult-your-career

    • Hi Chad,
      Thanks for the response! I do think your statement is true: “Each individual has to look within themselves to determine what their ‘gift’ is.”
      Yet, this personal assessment is often difficult to do.
      How?

      Dr. Green

      • Finding ones true “gift” can be seen as a difficult personal assessment because many of us feel as if our skills aren’t “good” enough. Being blessed with an ability is one things, but developing it is a whole other story. It is a craft, and cant be rushed.

    • Hello Chad,

      I like reading your response on this article. I do agree with you when it comes to being successful that it does take great communication and superior problem solving skills. Those two traits are difficult for many people to develop without certain training’s. You couldn’t had said it any better when you mentioned “each individual has to look within themselves to determine what their “gift” is.” God gives us such a great variety of traits that we have as individuals, thus we need to utilize them and use them for our personal branding. Overall, I liked your response to this article. Thank you for sharing your insight.

  6. Dear Dr. Green,

    I totally agree with your article, I have a new view on the relationship between Personal Competencies & Personal Branding. Personal competence can be understood simply as the ability to work, to lead, or to handle a problem. We can practice this competent in many different ways but high education may the best. The personal competencies are malleable, and they are enhanced most effectively when given focus in the curriculum, school culture, and instructional practices (Redding, 2014).

    On the other hand, personal branding is very important for every person. It is what you define in the minds of other people. It could be your looks, personality, values, or talents. You more stand out, your personal branding more power. It means many people will remember you. When they need human resources in a field or job, you are the first choice. If you have a good personal branding, you will have a good, stable job, a deserving salary and conditional capacity development in the work process. In my opinion, when you have your own brand, you will understand yourself and be more confident with the values you have.

    Therefore, the relationship between Personal Competencies & Personal Branding is very important. We need both skills because it will complement our work. Both will help increase the chance employers pay attention

    Reference: Sam, Redding. Personal Competency: A Framework for Building Students’ Capacity to Learn. Center on Innovations in Learning, 2014.
    (WC-218)

  7. Dear Dr. Green,

    I found your blog post to be very informative. I would like to expand on your points. You stated: “…The right brand can transform an individual’s life while the wrong brand can destroy a person’s career hopes.” While this is certainly true, one must also be extremely cautious not to fake their personal brand. Smale (2015) argued that people connect with other people. If you do not appear to be a real person, or if it just looks like you are faking it, how likely do you think others are to trust you? Even if they do buy into your pretend persona for a while, the slightest bit of inconsistency could prove problematic. It is best to portray your true self along with your actual strengths and core competencies to extinguish any doubts others might have about you. This will not only serve you well with your personal brand but with your professionalism as well.

    Reference:
    Smale, T. (2015, September 23). 5 Steps to Build Your Personal Brand. Retrieved September 13, 2017, from https://www.entrepreneur.com/article/250924#
    [WC-178]

    • Hi Irvin,

      I completely agree that in order to be successful one must be true to one’s own personal values. If you are unable to be true to yourself how could you be honest and trusted with those you work with and for. As we, students, continue to grow and learn it will be of paramount importance to learn who our true self is so that we can be trusted by others. According to Rentz (2014) trust is “critical to the success of a business. The more an organization builds trust among its employees… the better for the business.” That trust is built by employees being honest with themselves and thus each other. The trust between employees can either be the success of the business or its downfall.

      Reference:
      Rentz, K., & Lentz, P. (2014) Lesikar’s Business Communication: Connecting in a Digital World (13ed.). New York, NY: McGraw-Hill/Irwin.

      [WC – 147]

    • Hello Irvin,
      I one hundred percent agree with your statement. It is definitely in your best interest to commit to branding yourself in a true and honest way. Like you said, one tiny inconsistency could give it away that you are faking a personality and then the trust with your client is gone. A popular saying nowadays is “fake it till you make it.” I have heard this all over school growing up and even outside of school in real life business situations. I believe that “faking it” is the wrong way to go about your business, it hinders your potential, because if you aren’t yourself then your potential is never maximized. As Hedges explains, “professionals today are expected to show polished “executive” communication skills earlier in their careers, to a wider network of audiences.” I think this is easiest and best achieved whenever it is your true self you are polishing.

      Hedges, K. (2014, September 5). Stocks to Buy Now How Important Is Your First Impression Really? Retrieved September 12, 2017, from Forbes: https://www.forbes.com/sites/work-in-progress/2014/09/05/how-important-is-your-first-impression-really/#7da360ff53de
      WC-175

    • Hello Irvin,
      The statement you make in your response above is very well thought and constructed. I agree with your claim that being true to oneself is extremely important on the road to success. If you are unable to be true to yourself and your own values, then, in the business world, how is one to truly know you. As you said, inconsistencies can give away the persona of a fake personality. This ultimately crippled the ability to live to one’s full potential. One cannot simply “fake it, til the make it.” One also needs to realize, that incorrectly branding oneself in the sense of inconsistency can really hinder their life. Trust is vital to the success of a business, according to Rentz;yet for people to trust one another, they must be honest with each other and themselves (Rentz, 2014).

      Rentz, K., & Lentz, P. (2014) Lesikar’s Business Communication: Connecting in a Digital World (13ed.). New York, NY: McGraw-Hill/Irwin.

      WC-141

  8. Hello Dr. Green,

    Thank you for sharing the information that described well on the relationship between personal branding and core competencies. I agree with “personal branding can be defined as the process whereby people and their careers are marked as personal impression or brand.” Personal branding is “your authentic core” (Couladis, 2017), which it is important to find and enhance your personal brand before others select it for you. Developing an idea for exactly what this personal brand will be is the first step. Couladis explains there are five key behaviors that people must enhance in order to effectively cultivate and maintain your personal brand, which they are “competence, connection, courage, character, and credibility.” Each of them relates to the personal brand. Also, Couladis points out that there five behaviors are how people are judging you.

    Reference:
    Couladis, D. (2017, March 08). The 5 Behaviors that Determine Your Personal Brand. Retrieved September 13, 2017, from https://www.ivyexec.com/executive-insights/2017/behaviors-personal-brand/

    (WC-158)

  9. Hi Dr. Green,

    Thank you for an insightful article on how someone can create their own brand, and why personal branding is important. You stated, “The right brand can transform an individual’s life while the wrong brand can destroy a person’s career hopes.” I completely agree with your statement because while employers look at your skills and experience, they also look at your behavior and attitude outside of the workplace. Employers want their employees to represent their company/organization well and need suitable employees to do so. It is also important to build up a brand on social media. Smith states, “[job seekers] should work on building strong social networks and creating online profiles that do a really good job of representing their skills and experience in the workplace” (2013). While preventing a negative brand is important, creating a brand on social media is also crucial when searching for employment.

    Reference:
    Smith, J. (2013, April 16). How Social Media Can Help (Or Hurt) You In Your Job Search. Retrieved September 13, 2017, from https://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/#45d2e3617ae2
    [WC – 173]

    • Hello Annette,

      I like the way you are using a quote from Smith, “[job seekers] should work on building strong social networks and creating online profiles that do a really good job of representing their skills and experience in the workplace” (2013). I completely agree with this statement. According to Gausepohl, “your actions online are negatively affecting your work, it may be grounds for you to lose your job”(2016), which employers look for culture fit as much as they check one’s references, and that includes a thorough stalk of one’s social media accounts. Also, Gausepohl lists four indiscretions people are doing on social medias that result losing their jobs. Your social media accounts are an extension of who you are.

      Reference:

      Gausepohl, S. (2016, December 02). Don’t Let These Social Media Mistakes Ruin Your Career. Retrieved September 14, 2017, from http://www.businessnewsdaily.com/6758-social-media-mistakes.html
      Smith, J. (2013, April 16). How Social Media Can Help (Or Hurt) You In Your Job Search. Retrieved September 13, 2017, from https://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/#45d2e3617ae2

      (WC-183)

  10. Dr. Green,

    This is a great article, and applicable to the lives of college students. As you pointed out, job competition (especially for the inexperienced) is high. Those who are hired are the individuals who, not only are good at what they do but also have a reputation to back it. When it came to career advice, my grandfather used to say, “You’d better toot your own horn because no one else is gonna do it for ya.” I believe this can be accomplished many ways.
    Rentz (2014) notes that business professionals “are using social networking sites for purposes that are likely very different from your purpose in using them”. This means something as simple as your Instagram posts will either build up or tear down your personal brand. Although I do not have anything on my own social media that would harm my image, from the perspective of a hiring manager, I do not have much to promote myself either. I recognize this is an area I could use to my advantage and my brand.
    -Ashley G. Maxwell
    References:
    Rentz, K., & Lentz, P. (2014) Lesikar’s Business Communication: Connecting in a Digital World (13ed.). New York, NY: McGraw-Hill/Irwin.
    [WC-200]

    • Hi Ashley,

      Thanks for sharing your thoughts! I enjoyed the quote from your grandfather and I agree that if we aren’t helping ourselves in our career then who is going to do it for us? You stated “Those who are hired are the individuals who, not only are good at what they do but also have a reputation to back it”. I concur with this statement, and want to continue building an online profile that will interest future employers. Smith states, “A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire the candidate” (2013). What you post online matters to your future employer. While it is not impossible to be hired with little or no online presence, it definitely helps the job seeker if they have a good personal brand online.

      Reference:
      Smith, J. (2013, April 16). How Social Media Can Help (Or Hurt) You In Your Job Search. Retrieved September 13, 2017, from https://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/#45d2e3617ae2
      [WC – 167]

  11. Hello Dr. Green,

    I must begin by admitting, the development of the individual’s personal brand is extremely essential to forming your particular identity in a professional world. When talking about building a personal brand, the core competencies of a person’s identity are of most importance. These defining traits are the keys to helping oneself stand out from the rest of the crowd. A competency that you mention is leadership; a trait in which I believe I hold. I believe that when developing a personal brand, a person needs to radiate with the ability to lead and take initiative. According to Garcia, the rise of tension between the public and businesses has caused an increasing desire for innovative leadership roles (Garcia, 2008). Leadership allows a person to rally others behind their own ideals and make executive decisions when faced with a difficult task. With core competencies such as leadership, building a personal brand becomes easier and simpler. By taking the initiative, businesses become more attracted to the idea of hiring you.

    Garcia, E. (2009). Raising Leadership Criticality in MBAs. Higher Education,58(1), 113-130. Retrieved from http://www.jstor.org/stable/40269171

    WC-192

    • Hi Trevin,
      I enjoyed reading your comment and would like to expand on your thoughts. You stated: “… When talking about building a personal brand, the core competencies of a person’s identity are of most importance.” I agree with your statement and find this especially true when on the search for a competitive job or career. The skill set you bring to the table can be seen as your most valuable assets. Green (2017) further explains this idea by suggesting that developing core competencies that strengthen a personal brand is an investment toward the future. Employers not only want to know that you have a professional personal brand but also what skills and abilities you have to offer. It is important to invest in your future by always having a passion for education. Some of the most successful people in this world dedicate their success to their desire to learn something new every single day.

      Reference:
      Green, Dr. (2017, September 16). Connecting the Dots Between Personal Competencies & Personal Branding. Retrieved September 16, 2017, from https://nuleadership.com/2017/09/11/connecting-the-dots-between-personal-competencies-personal-branding/
      [WC-177]

  12. Dear Dr. Green,

    Thank you for sharing your thoughtful insight on how personal branding and personal competencies go hand-in-hand, and how if done correctly can boost one’s public imagine and success. You stated, “Furthermore, branding defines, promotes, and protects an individual’s image online and offline.” I completely agree that people are always watching what others do in their daily life while on the job site, and off the job site. This has played a big role in my family’s non-profit, “Food For The Soul”, by several school districts and news network stations interviewing our whole family. They look at how our non-profit holds itself out in the professional world, and in everyday operations to see if we are keeping our Christian moral standards we have set for the organization. Carol Goman stated, “every encounter, from conferences to meetings to training sessions to business lunches, presents an opportunity to meet people, network, and expand your professional contacts by making a positive first impression” (2015). That statement shows that as an individual, or a company, you always need to act in a professional manner, because you never know what first impressions you are leaving on outsiders looking in.

    References:
    Goman, C. K. (2015, August 25). Seven Seconds to Make a First Impression. Retrieved September 13, 2017, from https://www.forbes.com/sites/carolkinseygoman/2011/02/13/seven-seconds-to-make-a-first-impression/#4d31f1dd2722

    • Bob,
      I loved the last sentence you have stated: “because you never know what first impressions you are leaving on outsiders looking in.” You have one chance to make a first impression and you must always be prepared for that first impression. As a person goes through life, one will never know who they may meet from day to day, and this relationship or meeting you have with that person could change your life, even your career. “First impressions matter so much because they happen fast, and they are stubborn, says Whitney Johnson, the author of Disrupt Yourself: Putting the Power of Disruptive Innovation to Work” (Knight 2017). People are quick to judge, so we must be mentally and physically (clothing) ready for our first impressions.

      Knight, R. (2016, December 13). How to Make a Great First Impression. Retrieved September 14, 2017, from https://hbr.org/2016/09/how-to-make-a-great-first-impression

      [WC-145]

  13. Dr. Green,
    I personally enjoyed the insight on personal branding and personal competencies. Building your brand as a student is vital. I find that a lot of college students just “get through” college without applying themselves in the classroom or retaining any information that is crucial when entering the world of business. So in a sense, students graduate from college with a bachelor’s degree and know nothing. I personally believe that having a good understanding of technology (Microsoft word, excel, and access) is important and can set yourself apart from the rest of the competition. These personal competencies can be expressed through conversation with future employees. This goes hand in hand with first impressions. Building your brand on social media can either be a big positive or a huge negative depending on how you present yourself to the public. “Successful personal branding entails managing perceptions effectively, and controlling and influencing how others perceive you and think of you” (Machaz 2016).

    Machaz, H., & Shokoofh, K. (2016). Personal Branding: An Essential Choice?. Journal Of Multidisciplinary Research (1947-2900), 8(2), 65-70.

    [WC-179]

  14. Hi Dr. Green!

    Thank you for giving us thoughtful insight on what the current job opportunities for coming out of college may look like for us. I noticed how you said “Many students struggle to pursue the right major in college.” To me this could not be any closer to the truth. I noticed that when it came time for me to decide a major right before I came into college I instantly thought about what would make me the most money, what has the most job opportunities, and finally if I actually would like that field. The Princeton review said “One of the most exciting aspects of college life is that it introduces you to new subjects and fosters new passions.” (2017) It took me one semester as a Bio-Chemistry major to realize that is not what I wanted to do and even though the job field was wide open in that area I realized I needed to change. I found out that I had a passion for Finance and luckily for me that looks to be a more sought after position for graduating college kids.

    Reference:
    TPR Education (2017) Princeton Review. Princetonreview.com “Choosing a college major”

    [WC-199]

    • Hey Logan,
      I liked your comments about your personal experience in choosing the right major, and the original struggle that it presented to you. You talked about how you were studying for a major that would eventually present you the highest paying job, but that you ended up changing your mind. I feel like many college students lose sight of the fact that “developing core competencies that strengthen a personal brand is an investment toward the future” (Green, 2017). When students initially fail to choose the right major, they begin to develop a personal brand for themselves that will no longer apply to their future as soon as they choose a new major. It is important for advisors to assist students in selecting the right major so that they are able to begin developing the right core competencies to strengthen their personal brand in order to set them up for success in the business world.

      References:
      Green, Dr. (2017, September 14). Connecting the Dots Between Personal Competencies & Personal Branding. Retrieved September 15, 2017, from https://nuleadership.com/2017/09/11/connecting-the-dots-between-personal-competencies-personal-branding/
      WC-175

  15. Hi Dr. Green,

    Thank you for sharing your experience and knowledge on this topic. I find this very beneficial for my future career.

    I agree that as the economy and the job market begins to evolve, resulting in employers looking for better qualified employees leaving fresh graduated worried about if they will find a job. The focus of the article is setting yourself about with having a strong personal brand and a complete, relatable set of ‘core competencies’, which are developed through college level classes, personal development, and hands on experience. The article defines personal branding as ‘’the process whereby people and their careers are marked as personal impression or brand’. The first step in taking the opportunity of core competences is knowing what they are personally. I found the competences that really encompasses me is the communication category. I strive to always ensure I communicate with everyone is a positive way. Once identified, to strengthen and mold my core competence I should find trainings and personally do research. I hope to use this core competence to highlight on my resume and set me apart.

    References:

    Green, Dr. (2017, September 14). Connecting the Dots Between Personal Competencies & Personal Branding. Retrieved September 15, 2017, from https://nuleadership.com/2017/09/11/connecting-the-dots-between-personal-competencies-personal-branding/

    [WC-185]

    • Salutations Dr. Green,

      I really liked this article and the information that as presented. The information that you shared is quite true in many areas. Growing up my father always talked about personal branding such as carrying our family name with pride. When it comes to core competencies, they really set you apart. That what employers look for when they are interested in hiring someone. It is a “ dog eats dog world” out here you have to set yourself apart in order to survive. I really think that also ties with personal branding in different environments that you’re in. I agree with you a 100% when you said “…branding defines, promotes, and protects an individual’s image online and offline.” It is important to carry yourself in a professional way at all times, because you never know who’s watching.

      References:
      Green, Dr. (2017, September 14). Connecting the Dots Between Personal Competencies & Personal Branding. Retrieved September 15, 2017, from https://nuleadership.com/2017/09/11/connecting-the-dots-between-personal-competencies-personal-branding/

      [WC-139]

    • Hi Thiago,

      Thank you for your insight on this article. I especially liked how you said, “The first step in taking the opportunity of core competencies is knowing what they are personally.” Understanding yourself, your strengths, and your weaknesses are crucial to being a leader. I am actually a part of an organization called Emerging Leaders here on campus that delves into finding who you are as an individual. The purpose behind this is to recognize your skills, strengths, weaknesses, communication styles, and etc in order to take advantage of your strengths and minimize weaknesses in order to become an effective leader in any situation. This knowledge will, in turn, help individuals build their personal brand like Dr. Green’s article addresses (Green, 2017).

      -Ashley

      References:
      Green, Dr. (2017, September 14). Connecting the Dots Between Personal Competencies & Personal Branding. Retrieved September 15, 2017, from https://nuleadership.com/2017/09/11/connecting-the-dots-between-personal-competencies-personal-branding/

      (WC-146)

    • Hi Thiago,

      Interesting points: “…employers looking for better qualified employees leaving fresh graduated worried about if they will find a job.”
      I believe we can’t live in fear. We have hope! College students who have a sense of purpose will not let economic crises stop their dreams.
      But-preparation is important. That is what a good education provides you.
      Dr. Green

  16. Hello Dr. Green,
    I enjoyed reading the information on personal branding. You said, “Developing a good personal brand is essential for building a successful future.” I completely agree and a great example of someone who I believe has done a great job is Oprah Winfrey. She has a very well-respected talk show, magazine, and has helped in many communities and served as a positive role model for many young women. In an article by Puris states, “Oprah’s personal brand is associated with celebrity, charity, education and successful launches of products.” (2011) I can only hope of creating such a great personal brand for myself as I near entering the workforce.
    References
    Goshtasbi, K. (2011, June 1). What We Can All Learn From “The Oprah Personal Brand” | Puris Personal Brand Solutions. Retrieved from http://www.purispersonalbranding.com/2011/06/what-we-can-all-learn-from-the-oprah-brand/
    [WC-134]

    • Hi Mekayla,
      Thanks for your thoughts! I love the information you provided on Oprah: “Oprah’s personal brand is associated with celebrity, charity, education and successful launches of products.”
      Thus, a personal branding can carry many connotations with it.
      Dr. Green

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