LinkedIn – What It Is and Why College Students Should Care – Guest Blogger

College is a beginning. It is a time and place to begin to learn who you are, what you want and what is possible. College is also a place that the institution can teach you a lot, but what you learn yourself is even more important.

College taught me how to take tests about things I can’t for the life of me remember now in classes I couldn’t possibly see as relevant to my degree.

Yet what my college did not directly teach me, that I learned on my own, was balance. I had a full load, was on the dance team, participated in the theatre and worked a part time job. I had to learn how to balance all those things in eventually earning that degree.

It is also a place that, for many, will serve as the last step before entering the “real world” – after graduation getting that “real” job.

Although many universities and colleges have career centers to help you with that task – and they are wonderful, take them up on all the help offered, there is also something you need to learn in order to help yourself: marketing.

Before you graduate you need to begin to market yourself because once you are out in the ‘real world’ you are going to be thrust into sales. You are the product and the company. You have to learn to sell yourself to potential employers and pretty much anyone in a business sense that you meet in order to secure a position. That last part is called networking. Continue reading

Do You Know What the Future Holds? 2017 & Beyond


We have reason to worry and be anxious about 2017. The United States citizens have just gone through one of the most bitter presidential elections of modern times. In fact, Hilary Clinton and Donald Trump had the highest unfavorable ratings in history. Most people were not discussing the candidate with the best vision, but ‘choosing the lesser of two evils.’

With Donald Trump taking the office of president as a Republican and both a Republican-controlled Senate and House of Representatives, there is still much uncertainty due to Trump’s fuzzy economic strategy and the will of elected officials to get things accomplished despite partisan politics.[1] The world is filled with risk and danger. Terrorism continues to ‘shock and awe’ at the destruction aimed at human life. Globalization combines countries together against their will.

Russian hackers attempt to influence our presidential elections. The dollar hits a 14-year high against 16 major trading partners; a sharp increase in the dollar has long-term consequences globally. For example, China fears that a rising dollar will destabilize their currency. Other countries worry about their own economic feat in 2017. Do you know what the future holds in 2017 for you? Are you now dreading the upcoming year with more demands on your own personal dreams and ambitions?

Continue reading

2014 College Grads & Beyond: Revising Your Job Strategy


Many parents will celebrate their child’s graduation from college this year.  However, most parents are concerned that their children will not have a better life than they did.  According to the Organization for Economic Cooperation and Development (OECD), the U.S. ranked fourth worst among 29 developed countries for children obtaining a higher level of education than their parents.  In fact, only 22% of those 24 to 34 years old achieved a higher level of education than their parents in the United States compared to an OECD average of 37%.

For many former college graduates, unemployment and underemployment continue to be a curse on their dreams and aspirations.  Yet, this pressing problem has impacted many segments of our society and way of life.  For example, adult children are returning home to their parents at record numbers. Sadly, overly-protective parents may stunt the maturation of their college graduates by destroying their independence as they return home.

These miscues in understanding the financial climate and the hiring process of employers could jeopardize their future.  This article examines the current economic crisis and how recent college graduates and parents can better position themselves for more employment opportunities.

According to several polls, including Harris and Career Builders’ polls, employers expect to hire more college graduates based on feedback from more than 2,000 hiring managers and human resource professionals from various industries.  In fact, 57% of employers plan to hire new college graduates which are up from last year (53%).   Businesses and other organizations intend to hire graduates in percentages from these majors:  computer/information (28%), engineering (18%), math/statistics (14%), health/clinical services (14%), communications technology (12%), engineering technologies (11%), liberal areas (10%), education (7%), science technologies (7%), and communications/journalism (7%).

Consequently, in society, getting hired can be shown as the important effect on the demand for any particular college major.   If there is no demand or interest for college major, students will have a difficult time in finding gainful employment.

Despite this positive prospect, many employers feel that most college graduates are not prepared for the workforce.  According to a recent study, 24% of employers do not feel that recent graduates are prepared for positions in their companies.  Sadly, employers do not have the time and patience to groom prospective graduates who are talented but lack experience or preparation for the workforce.  Companies want prospective employees who are ready to work.

Peter Cappelli, author of Why Good People Can’t Get Jobs, explains that employers have shifted their expectations for prospective employees: “Employers do not have time to develop the new skills they need internally when dramatic changes in products and strategies happen so quickly.”  Regardless of where you stand on today’s college students, it is clear that some intervention is necessary if they are to be successful in this environment.  The following job strategies are offered to better assist this segment of the population:

  • Evaluate your current online appearance so that your image makes a positive impression.
  • Get an independent assessment on your resume and job strategies.
  • Develop a personal brand that will create an image of indispensability and uniqueness.
  • Showcase your expertise on a variety of levels (blogs, media expert, etc.).
  • Champion a significant cause in a nonprofit organization such as United Way.
  • Consider volunteering in areas where you can build or enhance your expertise.
  • Extend your network globally with social media platforms such as
  • Obtain special training or certifications to become more competitive.

With the ever increasing competition for limited job opportunities, college grads must understand today’s hiring process. Additionally, parents can assist their recent grad by providing other non-traditional strategies for obtaining full employment.  This article demonstrates the need for careful and deliberate job strategies in today’s competitive environment for employability.

Individuals can help themselves by becoming knowledgeable in all aspects of the employment process.  The road may not be easy, but dedicated planning will pay off for recent college grads and their parents to find successful employment in the future.

© 2014 by Daryl D. Green



[1] “U.S. students struggle to top their parents” by Leslie Kwoh

[2] Talent on Demand by Peter Cappelli

Mapping Out the Right Job Process for 2013 College Grad


Picking the right job candidate is not easy.  I was given the task of recommending college students for summer employment for my organization.  I promptly pulled together a team of both seasoned professionals and recent college grads to make the job selection.  We reviewed more than 100 resumes and interviewed several candidates.  We had to make these selections quickly.

To my surprise, I was flabbergasted at the lack of employment preparation for by some people.  For example, some students did not have the correct phone number listed on their resumes. We did not have time to waste tracking down candidates.

In one situation, we had called a prospect to interview him but missed him on our call to set up an interview.  He called us back with a list of times he was available to be interviewed.  In other words, he expected us to work our interview schedule around his.  Needless to say, we did not call him back.

In other cases, we contacted prospects and asked them two basic questions: (a) why did they want the job and (b) what separated them in terms of skills and abilities for the job.  In some cases, the students could not answer those questions.  I am sure in hind sight; they would have understood that those types of questions would be asked.

We were fortunate to land two quality candidates.  The team continued to be concerned about the lack of understanding by these college students about the job interview process.  Because of this, we developed a job strategies checklist to provide universities and college students for our campus visits or university interactions.

Sadly, these miscues in understanding the financial climate and the hiring process of employers could jeopardize their future.  In this blog, we will examine the current economic crisis and how students and parents can better position themselves for more employment opportunities.

The current economic forecast looks bleak in the near term for college grads and those preparing to graduate in 2013.  The U.S. Labor Department estimates that the unemployment rate for recent college grads between ages 21 to 24 has averaged over 8%.

According to the Economic Policy Institute, recent grads will probably need to settle for low-level positions.[1]  In fact, about 52% of employed college grads under age 25 were not working jobs that require a college degree according to a Northeastern University economist.[2]

College grads and current students must find alternative strategies to overcome employment obstacles. Rising tuition costs, a stagnate economy, and lack of career advancement continue to haunt ambitious young professionals.

Seasoned professionals are too cautious to retire early due to the uncertainty in their own future with the rising health care costs as they age.  In fact, getting a college education appears to be a big liability and financial load for students.

As the clock struck midnight several days ago, interest rates on federally subsidized Stafford student loans jumped from 3.4% to 6.8% until Congress can change it.[3] Some estimates conclude that the average college student will see an additional $2,600 cost for his or her loan.

According to the Project on Student Debt, two-thirds of 2011 college graduates had an average debt of more than $26,000.  Consequently, millions of college grads will see themselves carrying massive college debt loads with dim hopes of finding jobs in their majors.

Columnist Hadley Malcolm summed up this situation best, “Like countless Millennials across the country, they find themselves tethered to that debt load, stuck between the desire to become fully independent adults and not being able to afford the financial and cultural milestones traditionally associated with young adults.”

Employment opportunities have changed because the hiring processes have changed, yet most individuals do not realize this fact.  A process is defined as any part of an organization that inputs and transforms them into outputs in hopes of greater value to the organization than the original inputs.[4]

Robert Jacobs, Richard Chase, and Nicholas Aquilano, authors of Operations & Supply Management, note, “Understanding how processes work is essential to ensuring the competitiveness of a company.”

Yet, understanding the hiring process would be an asset to college grads who are competing with their college peers and seasoned professionals.  For most college grads, this reality makes it vital to find a good, well-paying job.  Yet, most people are in the dark about the job strategies necessary.

Peter Cappelli, author of Why Good People Can’t Get Jobs, explains that employers have shifted their expectations on prospective employees: “With an abundance of workers to choose from, employers are demanding more of job candidates than ever before…To get a job, you have to have that job already.  It’s a catch-22 situation for workers – and it’s hurting companies and the economy.”  Regardless of where you stand on today’s college students, it is clear that some intervention is necessary if they are to be successful in this troubled market.


With the increases in college debt and decreases in significant job opportunities, both college grads and college students must understand today’s hiring process. Additionally, with the rising cost of a college education, parents cannot afford to idly sit by and watch their child wander aimlessly through college.  Individuals can help themselves by becoming knowledgeable in all aspects of the employment process.  The road will not be easy, but planning will create the right environment for success in the future.

Please discuss employment processes that have changed since you graduated. Provide valuable employment strategies to recent college grads and current college students. 

© 2013 by Daryl D. Green


[1] “Class of 2013 faces grim job prospects” by Annalyn Kurtz

[2] “Class of 2013 faces grim job prospects” by Annalyn Kurtz

[3] “The cost of student debt loan” by Hadley Malcolm

[4] Operations & Supply Management by Robert Jacobs, Richard Chase, and Nicholas Aquilano.


Disruptive Change for Publishing Status Quo

I chat with June and Robin, my publicists, about the future of the publishing business.  [I had several books already published. Yet, I needed a book contract from an established commercial publisher if I wanted to be respected in academia.  Academia prefers the traditional publishing route.   This reality placed me on a journey to receive many rejection letters.  I had written a book manuscript as part of my doctorate requirements in 2008.  In 2009, I still didn’t have a commercial publisher.  June and Robin were now providing new insight.]  After attending a publishing conference on emerging trends, my publicists inform me that major publishers were telling emerging authors to self-publish or work with smaller publishers.  The ladies now tell me I am moving in the right direction. I am shocked!

Traditional publishing is a business with established processes.  Robert Jacobs, Richard Chase, and Nicholas Aquilano, authors of Operations & Supply Management, define a process as any part of an organization that takes inputs and transforms them into outputs of great value. This means turning an idea into a concrete product (a book).  This process isn’t easy! The major publishers
(aka commercial or traditional publisher) continue to lose money. Yet, the major purpose for traditional publishers is to turn a profit. Therefore, large publishing houses prefer to publish: (a) proven, established writers, (b) celebrities, (c) marquee names, and (b) authors with a large, established following.  Traditional publishers normally launch 20 or more books at the same time with the hope of one hitting. The three basic elements for publishing a book are planning, promotion, and distribution.  Planning covers the entire process from the initial book idea to printing, marketing, and distribution.

In the traditional process,  an individual normally needs to develop a book proposal and find a literary agent to pitch a book to a major publisher.  However, there are gatekeepers (literary agents and editors) that often keep most new writers from publication. In fact, getting a literary agent is just as tough as getting a book deal.  For some individuals, it takes years to obtain a book deal—for some people it’s never.

 When getting Impending Danger published, I found a commercial publisher. It took over two years from concept to a published book. This meant the publisher would take care of the publishing details and provide me with a royalty. Yet, I lost  the control of dictating the specifics such as the book cover design or the marketing of the book.

The publishing industry has already been reshaped by disruptive change, including Print-on-Demand (POD) Publishing,
the Internet, and more entrepreneurial writers. Mergers of the major publishers, the advent of the large booksellers such as Barnes & Noble and, and niche marketing of small, independent publishers continue to reshape the industry standards. There are over 60,000 books being published yearly. Contrary to popular belief, the majority of books (over 53%) are
purchased outside of traditional bookstores.

When publishing Job Strategies for the 21st Century, I was able to get the book out into the market within a few months
and obtain royalties on a monthly basis.  Under this new publishing model, most books can be published within a
month or two, making it timelier than the traditional method.

The new publishing paradigm for traditional publishers is to monitor the small publishers and self-publishers until an author achieves a high level of success in the marketplace, and then sign them to a book deal.  The Internet, while a friend of most savvy
authors, has created an appetite for free content. This reality has sent shockwaves through the traditional publishing process which has caused many bookstores, publishers, and other support services to go out of business.

Being a published author can change an individual’s life.  Dan Poynter, considered the Godfather of Self-Publishing, notes: “The prestige enjoyed by the published author is unparalleled in our society.” A person can use a book to obtain royalties, get new business, and promote other products. Under the new publishing model, the sky is the limit.

What will the publishing process look like in the next five years with a continual onslaught of disruptive change? 

How do emerging writers overcome the destabilizing nature of the Internet (Free) when offering products directly to readers?

© 2011 by Daryl D. Green


The Power of Influence


In the 1990’s movie “Goodfellas,” we witness how individuals can rapidly move up the power chain through influence. In fact, it is an all-time classic gangster movie. Goodfellas grossed over $46.8 million domestically and received many national awards and reviews.

Here’s the synopsis. Henry Hill (Ray Liotte) grew up with a vision of a Mafia lifestyle. It was a dream that would garnish him wealth, power, and influence. Henry aggressively worked toward this ambition. He would become successful. Once a small time gangster, Henry became a major player; he participated in a major robbery with Jimmy Conway (Robert De Nero) and Tommy De Vito (Joe Pesci). His two partners managed to kill off everyone else involved in the robbery and slowly advance the hierarchy of the Mob. Henry had finally gotten the power and influence he craved along with other intended consequences.

Today, many managers tend to operate like gorillas in power.  People in organizations tend to follow the person in power, not necessarily the best thinkers. This is called the Alpha Principle.  Harry Beckwith, marketing author, states that most organizations operate like apes. He notes, “The alphas dictate what the group does and thinks. 

But are alphas better at decision making?  Not necessarily. Alphas are just better at getting and keeping power.”  Poorly skilled managers cause a lot of unnecessary stress to families because they don’t understand how to treat people.  Employees then bring it home to their families, thereby creating more problems. In this discussion, we will examine how individual workers can gain more influence in their organizations.

Levels of Power

There are a variety of ways influences can obtain influence in contemporary organizations.  In fact, leadership is a combination of power and influence.  Leader can be defined as the ability to influence, guide, and direct others.  Leaders get people to do things they wouldn’t normally do alone.  Power is a key component of leadership.  Power is the ability of a person in an organization to influence others to accomplish a desired outcome.  In most organizations power often evolves into the domination of others. 

Given this dynamic of organizations, managers need to understand their organizations. James Gibson, John Ivancevich, James Donelly, Jr., and Robert Konopaske, author of Organizations, argue that individuals need to understand how organizations operate.  In many organizations, there is a power struggle.  Power relates to the ability to get others to do what one wants them to do.  Given this framework, five interpersonal bases of power can be summarized as legitimate power, reward, coercive, referent, and expert power. 

In legitimate power, a person’s ability to influence others is given by being in a position of power. In fact, the person’s influence is authorized by his title in the organization.  There is little an individual can do if they do not possess this legitimate in changing the way things are done.  Coercive and reward power are based on the same premise; it is a person’s ability to reward or punish the behavior of others.

In fact, these sources of power are often used to support the use of legitimate power. Therefore, if you are not in a position to apply coercive or reward power, gaining influence in a contemporary organization may prove to be too difficult.  The above items are considered organizational power.

When individuals do not have title in an organization, they should be strategic in gaining more influence in the organization. The two major factors are referent and expert power. Referent power is based on a person’s charisma due to the personality or style of behavior.

Gibson, Ivancevich, Donelly, and Konopaske maintain that the strength of a person’s charisma is an indication of a person’s referent power. This power can be effective in leading others to make better decisions. People will at least listen to you because they instinctively trust you as a leader. Unfortunately, not everyone has that type of a magnetic personality.

Expert power is the power to influence others based on special expertise.  Even when an individual may have low rank in an organization, expert power makes the individual invaluable. Expert power can relate to administrative, technical, or other personal attributes. It goes to the Law of Scarcity.  Therefore, the most difficult a person is to replace, the greater the individual’s power in the organization. Individuals can gain this power in several ways.

First, a person can learn about the organization’s needs or deficiencies and seek to fill this knowledge gap.  For example, a small consulting firm may lacks the skills to promote itself. An employee with this ability could provide this additional service to this organization. Thus, the employee gains power. Second, employees can take additional training and obtain special certifications which can assist the organization in achieving its mission.

Third, individuals can become an authority in an area and become a hot commodity.  In fact, a person who can train, teach, lecture, and write on a particular subject can gain influence in his or her organization as well as outside of the organization. Finally, gaining expert power may not propel you into the next manager level. However, it will give you great influence in your organization as well as the community. Therefore, your influence becomes mobile and makes you more competitive in the marketplace.



As businesses fight to stay alive in the changing marketplace, there is an increasing need for effective leaders. Gaining influence becomes a premium for emerging leaders. Dale Carnegie, author of How to Win Friends Influence and Influence People, argued the importance of influencing others:

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

The article demonstrated that there are a variety of power types in most organizations.  Unfortunately, some manager’s fear their losing power and are unwilling to share decision-making. Yet, entrusting good employees to make good decisions is a catalysis for creating high performance teams. Learning how to influence others is critical. Individuals do not have to be the boss in order to possess power in the organization.

However, not everyone has leadership persona. Referent power is derived from personal characteristics that employees admire.  But—empowerment increases employee morale.  Some people don’t understand the merits of satisfied employees on the bottom line.  Sadly, many people cannot distinguish a manager from a leader. Yet, leadership is all about gaining influence, regardless of the organizational level.

How can individuals gain influence with social media and other new technologies? Are there any ways to garnish more influence?

 © 2011 by Daryl D. Green

The Value Creation Machine

On Tuesday (November 4, 2010), political chatter was all the rage as Republicans gained control over the House, sending a clear message to President Obama that the political landscape had shifted.  The Democrats now occupy the US Presidency and Senate while the Republicans dominate the House of Republications. 

Most experts wonder if Congress will ever get anything done.  As a result of not passing a budget bill in 1995, the federal government was shutdown.  With President Bill Clinton and Speaker Newt Gingrich at the helm, the shutdown was fueled by political fighting.  Sadly, many people look to the government for all of the answers when their own ingenuity would work. 

Yes, the government has an important role to play. I don’t believe that market forces are always the answer to societal problems…the market is not driven by morals or ethics.  In fact, find a cheap labor force across the globe and some businesses will abandon their own creed of “America First.” 

Individuals need to take control of their lives by developing strategies to produce results.  If we are to equip people for the future as scholars, we need to make sure they understand that the future will belong to the aggressor, not the passive in the new economy. During this discussion, we will explore how companies develop value for their customers and how it contributes toward wealth building.

 In uncertain times, it’s virtually impossible to navigate the market without fully engaging customers.  Any operations that fail that economic maxim of the 21st century will fail. Management guru Brian Tracy argues that the duty of businesses is to create and keep customers: “The two most important words to keep in mind in developing a successful customer base are positioning and differentiation.”

Of course, it was possible several decades ago to create products and services without knowing the customer and later convince them to buy.  Many companies during the Industrial Revolution built their success due to scarcity of commodity, limited competition, and uneducated buyers. This is not the case today.

Today’s operations must be value conscious as it relates to the market. Alvin Toffler and Heidi Toffler, authors of Revolutionary Wealth,  research how tomorrow’s wealth will be created, and who will get it and the wealth method. Customer value is defined as the ‘difference between what a customer gets from a product, and what he or she has to give in order to get it.’  They argue, “Today’s wealth revolution will unlock countless opportunities and new life trajectories, not only for creative business entrepreneurs but for social, cultural and educational entrepreneurs as well.”

Daniel Spulber, author of Economics and Management of Competitive Strategy, further suggests that value creation is strategic:  “Managers must pay close attention to value creation because it is the source of the company’s potential profits. The company generates value by providing products to customers, which it produces both by purchasing inputs from suppliers and supplying some of its own.” 

Spulber further outlines a value-driven strategy in three ways:  (a) to attract customers away from competitors, the company must provide sufficient customer value as compared to rival companies, (b) to attract key suppliers away from competitors, the company must offer sufficient supplier value, and (c) to attract investment capital in competition with other market investment opportunities, the company must increase the value of the firm for its investors.

Therefore, effectively managing the attribute of value creation will provide businesses with a competitive advantage.

Briefly explain how value creation has shifted from the Industrial Revolution to the Knowledge Economy and what attributes will be associated with wealth creation in the distant future?

© 2010 by Daryl D. Green

Unleashing the Entrepreneurial Spirit

While on business travel, I was riding the Metro subway in Washington, DC and got off at the end of the line. The location was in a depressed area with little there for the commuter. As I waited for my ride, I saw two young boys carrying a huge box of M&Ms in hopes of selling to weary commuters. I found it amusing that these young men were catering to this market. I wondered how these inexperienced children could be so successful in business. Many individuals are not.

Our grandmothers told us to find a good government job with benefits, and we would then live happily ever after.  We found that wasn’t true.  In fact, companies are outsourcing functions like employees are disposal goods. In fact, Charles Handy, author of the Age of Paradox, predicts that we are witnessing the end of the full-time employee. In this discussion, we will focus on the freelance industry and how it contributes to the growing outsourcing market.

With a weak job growth, many U.S. jobs will continue to be outsourced globally or automated through technology. In fact, the government estimates that an additional 1.2 manufacturing jobs will disappear by 2018. In this economic downturn, many people are unleashing their ‘Entrepreneurial Spirit rather than depend of others.’  According to the Bureau of Labor Statistics (BLS) data, the number of self-employed Americans rose to 8.9 million in December 2009, up from 8.7 million a year earlier. 

Yet, this venture is not just for the young.  Individuals 55 to 64 represented the second-largest jump in their own businesses (just behind 35- to 44- years old) from 2008 to 2009, according to Ewing Marion Kauffman Foundation.  People with talent are finding they can find work anywhere, including abroad. Websites like turn local artists to global competitors. However, columnist Nancy Cook notes, “These sites may transform freelancers into mini-nationals, but they certainly don’t offer the wages, benefits, or perks typically associated with global blue-chip companies.” The following list represents the leading freelance websites for employment:





(5)           Rent A

(6)           Demand









 Most entrepreneurs are internally driven. According to BLS, the number of employees voluntarily quitting their jobs (February 2010) surpassed the number being fired or discharged for the first time since October 2008. Many people are unsatisfied with their work situations.  In a Right Management poll, 60% of workers planned to leave their jobs when the market got better. 

Gam’s Barbershop is more than a haircut establishment in Knoxville, Tennessee. It is an experience. Men debate. Fans might see a UT athlete or even Coach Pearl there. However, this successful vision came from one person. Despite growing up in a single parent home and fighting numerous youth temptations, Gary Gamble wanted more. Gam explains, “I always wanted to own my own business. I went to barbershop school with my friend. My friend later quit school. I kept on going. I wanted to do something with my life.” He did. In 1993, Gam’s Barbershop was opened. However, it wasn’t easy. Gam says, “I just try to be determined and never give up.”


Some people just stumble on a niche. Owners Charles and Gwen Chandlers took a hobby and grew it into a business. Chandler’s Deli, known for its Southern cooking and great service, is located in the heart of an urban area. While many restaurants have failed in the area, this restaurant still stands.

Charles notes, “I think we have been successful for three reasons. They are God, determination between my wife and me, and our personal assets. God just wanted us to have it [this deli].” Currently, the couple is working with the University of Tennessee Agricultural Department to locate a distributor for their new spices. 

With the economic crisis still ahead, organizations are outsourcing more of their routine functions. Additionally, today’s workers cannot depend on their current employer to take care of their indefinitely. Therefore, being a freelance worker can provide a great alternative.

Yet, entrepreneurship isn’t for everyone. Furthermore, there is a continual demand for better services at lower prices by organizations. Therefore, many workers will become independent contractors. Yet, our nation needs to continue its economic development campaign. 

How will freelancers contribute to the outsourcing market?  What operational systems will need to be infused into traditional organizations so that they can use them?

© 2010 by Daryl D. Green


[1] “More workers start to quit” by Joe Light

21st Century Job Strategies


Approximately, 15 million people are unemployed.  Simply put, landing a job today is an extreme uphill challenge, considering the large number of graduating students combined with the rising number of the unemployed. Currently, college graduates find themselves competing with other individuals who are more seasoned and experienced for basic entry level positions in their career field. Therefore, emerging  leaders need a different type of strategy during economic turbulence.

With the fierce competition for limited jobs, many students wonder if they will be able to land a good job in the marketplace.  I understand and see it when talking to my own students. Hope is not lost.  William Bailey and I spent several months researching strategies for current and future college graduates. The results were outlined in our new book, Job Strategies for the 21st Century.  We have found a huge disconnect between what organizations are desiring in potential employees and what today’s graduates are providing.

Economic troubles in our nation and abroad continue to create an unstable and unpredictable job market. Parents across this country tell their children “get a good education and you will get a good job.” However, in this economic rollercoaster, this is not always true. US manufacturing jobs continue to evaporate as global outsourcing becomes the norm for businesses that seek to increase their profits.

According to some business estimates, employers are expected to cut 2.7 million jobs in 2009 (2 million were cut in 2008). These glooming trends make it difficult for even college students to be optimistic. However, having a good plan can increase the odds for most students in landing a good job. Opportunities will present themselves in some form in the future. Therefore, college students need to be proactive about landing a job. 

Below are strategies for college students entering the job market in an economic down-turn: 

  1. Branding
  2. Communications
  3. Critical Thinking
  4. Current & well-versed
  5. Flexibility
  6. Global Citizen
  7. Job Homework
  8. Leadership
  9. Love & Passion
  10. Networking
  11. Opportunity
  12. Seasoned Worker
  13. Uniqueness

 Although many people are feeling very pessimistic about future career opportunities, hope is not lost if people are prepared for the future. Bestselling Sci-Fi author H.G. Wells explained, “’We were making the future,’ he said, and hardly any of us troubled to think what future we were making. And here it is’.”  By taking control of the career strategy, college graduates can make a positive step in navigating these difficult economic times and landing their future jobs.

 © 2010 by Daryl D. Green