LinkedIn – What It Is and Why College Students Should Care – Guest Blogger

College is a beginning. It is a time and place to begin to learn who you are, what you want and what is possible. College is also a place that the institution can teach you a lot, but what you learn yourself is even more important.

College taught me how to take tests about things I can’t for the life of me remember now in classes I couldn’t possibly see as relevant to my degree.

Yet what my college did not directly teach me, that I learned on my own, was balance. I had a full load, was on the dance team, participated in the theatre and worked a part time job. I had to learn how to balance all those things in eventually earning that degree.

It is also a place that, for many, will serve as the last step before entering the “real world” – after graduation getting that “real” job.

Although many universities and colleges have career centers to help you with that task – and they are wonderful, take them up on all the help offered, there is also something you need to learn in order to help yourself: marketing.

Before you graduate you need to begin to market yourself because once you are out in the ‘real world’ you are going to be thrust into sales. You are the product and the company. You have to learn to sell yourself to potential employers and pretty much anyone in a business sense that you meet in order to secure a position. That last part is called networking. Continue reading

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Building A LinkedIn Profile for More Job Opportunities

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Today’s college students face a landscape of great opportunities as employers look to this Millennium generation to infuse bright ideas and energy into their organizations. In recruiting young engineers and scientists at the Department of Energy, I soon discussed a major disconnect between what employers desire from potential employees (i.e. college students), and today’s job seekers’ expectations of employers.

I often spoke on this matter and wrote these discoveries in several formats including articles, books, and lectures. With that said, I believe marketing these concepts are also vital on Bison Hill too. In this discussion, we will examine how an effective LinkedIn.com profile can be utilized to showcase students’ potentials to future employers and increase their personal brand.

Having an online presence is vital for today’s employment opportunities. According to Business2community.com, 427,000 resumes are posted each week on Monster.com, an online job board; 8 million job applicants said they found their job on Twitter.com.  Eighty-nine percent of employment recruiters have hired through LinkedIn.com.

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Continue reading

Working Professionals Need Goalsetting for Their Families Too

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In these difficult economic times, more and more working professionals are forced to spend time away from their families. Other professionals are advancing their personal agendas in hopes of getting to the top of their profession. This blog discussion examines how working professionals can implement goal setting for their own families despite their hectic schedules.

Like many professionals caught up in my work life and work family, individuals often do not take the time to use these proven principles in their own homes. Many couples are more selfish than their children are and don’t provide a healthy, nurturing environment for them.  This reality speaks to the personal ambition and priorities of the individual within a family structure.  Writer J.A. Littler speaks to the material motives and priorities of our society: “Everyone worships something.

While there may be no official religions or cults devoted to cars, money, fashion, or music, these pleasures of life and facets of society are all too often the overwhelming focus of people’s time, energy, and emotions.”  Our society tells them they can have it all—money, power, and fame without any sacrifices.

Sadly, many working professionals provide their children a great standard of life; however, these parents are often setting their children up for failure.  Many times the results of their labor are children who feel entitled and materialistic. The truth is something is being sacrificed in lieu of a successful career…your family. The following strategy is provided:

  1. Evaluate your family situation based on how family members’ priorities are spending most of their current time (i.e. work, community activities).
  2. Establish the desired vision for your family (the ideal family model).
  3. Develop priorities for the family in which all family members will comply.
  4. Create a family mission statement.
  5. Develop family goals each year from a holistic viewpoint (family, career, spiritual life, finances, etc.).
  6. Monitor results based on the desired family vision.

Families are the foundation for thriving civilizations, and strong communities are built by strong marriages. Consequently, working professionals need to challenge themselves to provide a more holistic approach for their lives. In this discussion, we evaluated how working professionals can implement goal setting for their own families.

Often, this reality is about balancing competing priorities. Les Brown, author of How to Become the Person You Always Wanted to Be-No Matter What the Obstacle, notes, “Your values are not set by government or church leaders. Your values give you consistency in the way you approach life…By holding to your beliefs, you can always stay on track toward your dreams.”  Hopefully, working professionals can make these life changes for their families before it is too late.

Please feel free to share your insight on this subject.

© 2015 by Daryl D. Green