Increased Profitability through Value Creation

As I listened to the radio, I couldn’t believe the amount of grid lock in the Washington, D.C. area.  Would both parties be so petty as to bring the nation to the brink of credit default? 

There were many people depending on government official to survive.  I turned the radio station to catch Dave Ramsey, national radio personality, go into a passionate appeal for Americans to take responsibility for their own lives and quit depending on the government. It sparked my attention.  Yet, what Dave Ramsey suggested was no easy matter.  How does an individual turn their ideas into a profitable venue?

Making money isn’t easy! People look for magical equations such as productivity equals outputs divided by inputs.  Decrease your inputs and you can expand your outputs.  Many businesses build their profitability on this simple equation.

Companies seek to reduce their inputs (outsourcing labor, better technologies) to obtain ‘more get.’ Yet, it’s pretty self-serving with little regard to the customer (places less value on employees too). Over the years, I have seen experts suggest that making millions is really easy if you have the right method. 

Loral Langemeier, author of the Millionaire Maker, has created her own version of a Wealth Cycle Process. She notes, “You can make the decision to make a lot of money at any age and in any stage of your life….No matter who and where you are, wealth building is well within your grasp. You just need to step up to the plate.”   Some of these processes may work. Yet, most are only ‘get-rich-quick’ schemes that leave people broken-hearted and empty pocketed!

Chris Anderson on the Long Tail Theory of Selling

Today’s profitability must be built on solving customer’s problems that have a financial value to them. What’s value?  It depends on the individual. Value is defined as the net bundle of benefits the customer derives from a product or service.  Value creation can be defined as an organization’s ability to convey the worth of its product or service to customers. Therefore, it goes to value, which focuses on the relationship between the customer’s expectations of the quality of a product/service quality to the actual amount paid for it. 

Mark Johnston and Greg Marshall, authors of Relationship Selling, argue that understanding customer needs should be the primary objective for profitable businesses.  Therefore, understanding the customer is the center point for creating value.

What has been your experience in turning ideas and concepts into profitable ventures?

 © 2011 by Daryl D. Green