Ben was stuck in his dead-end job as a waiter at the local restaurant in town. By day, he was known as the nicest, more courteous server in the area. By night, Ben attended a local college with the ambition of starting his own social media serves. Ben understood stereotypes and bias. People had the tenacity to put individuals in pigeon holes with their biases. Therefore, Ben started building his online personality with writing insightful articles about social media and running a video blog. He wrote an e-book about social media that received Internet acclaim.
He quietly started a radio talk show. With his persistence, Ben started seeing his effort pay. The restaurant was packed with a bus of college students headed to a convention. Ben was helping out the servers with the big crowd. Suddenly, there was a big commotion in the crowd that involved Ben. Another server came to get the owner about this situation. The owner was afraid that Ben had done something wrong. He didn’t. These college students from out of town were overwhelmed with excitement in meeting the online celebrity “Ben the eWriter.” His online presence had repositioned his personal brand.
With the impact of the Internet and social media platforms, like Facebook, working professionals can reenergize or rebrand themselves in a matter of minutes. In fact, individuals can actually reposition themselves into new careers with the right strategies. In today’s job market, people need to understand the concepts of personal branding and how to develop their own personal strategy for employment. In this discussion, we will examine the concept of personal branding. Individuals will learn how to reenergize yourself and make gain more influence in the process.