Hoping to Save Businesses During COVID-19, OBU MBA Offers Marketing Assistance Across the US

Being a college poised to help businesses grow and offer marketing assistance to business owners around the globe, The Paul Dickinson College of Business of OBU has made available novel marketing assistance to business organizations. Dr. Daryl D. Green, along with his MBA students, made this happen through research and class assignments. This has been successfully done even when COVID-19 continues to wreak havoc on many businesses and affects their revenue. Dr Green and his current crop of OBU MBA students are providing marketing consultation to 16 organizations across the United States this semester despite the Covid-19 impact.

Therefore, at Oklahoma Baptist University, Dr. Green, DSL, Business Professor, has used his class assignments to build a cadre of graduate and undergraduate students that can offer marketing assistance across the globe.

“Our MBA students have managed to take theories from the classroom to assist organizations with their marketing problems. This is because OBU believes theories must be practiced and concretized if we are going to have reasonable achievements, help businesses, mitigate the impacts of COVID-19 on businesses and achieve the essence of education, which is to help their society,” said Dr Green.

However, it is a fact that the MBA students under the tutelage of Dr Green have done the research and this action to help businesses in the middle of the Coronavirus pandemic and their own personal challenges. As Paul Dickinson College of Business of OBU is duly established to always give students tools that they can use today, not just tomorrow, Dr Green and his MBA weren’t discouraged with Coronavirus pandemic outbreak but instead continued to research through class assignments, peer-review and other academic activities to help the MBA students turn theories into reality and help businesses across the globe.

Dr. Green, professor of this group of MBA students, used a class project to help local communities struggling during Covid-19. Having done professional engineering management, he knows the value of practical experience for his graduate students. In 2016, Dr. Green retired from the Department of Energy, where he worked as a senior engineer for over 27 years.

Below is a highlight of the Paul Dickinson College of Business MBA students and their supervisor who contributed to the assignment:


 Caption: Devan Costa-Cargill provided marketing assistance to Swirling Arrow Pack and Harness Waterford, California.

Devan Costa-Cargill, who is an OBU MBA Student, provided marketing assistance to Swirling Arrow Pack and Harness Waterford, California. She is an entrepreneur and teacher. After obtaining her Bachelor in Sociology from University California Santa Cruz, Devan entered the public-school system, specifically Special Education.


Caption: Nick Hostetter provided marketing assistance to The Barn Athletics in Choctaw, Oklahoma.

MBA Student Nick Hostetter provided marketing assistance to The Barn Athletics in Choctaw, Oklahoma. Hostetter is the Customer Service Manager for APMEX Inc. and has been with this organization since 2017. From 2016 to 2017, he was an Operations Supervisor for AB InBev. He was a Logistics Supervisor for corporate Love’s from 2013 to 2016 where the team he oversaw was responsible for over one billion dollars in fuel deliveries per year.


 Caption: MBA Student Jocelyn Martinez used her marketing skills outside of the US with The Nouva Agency in Monterrey, N.L, Mexico.

MBA Student Jocelyn Martinez used her marketing skills outside of the US with The Nouva Agency in Monterrey, N.L, Mexico. Martinez is from Mexico. Currently, she is a Senior Student-Athlete at Oklahoma Baptist University, pursuing a BBA in Management and Marketing with a passion for Digital Marketing Analytics.


Caption: MBA Student Jason Proctor provided local marketing assistance to Wallace Avenue Baptist Church in Shawnee, Oklahoma.

MBA Student Jason Proctor provided local marketing assistance to Wallace Avenue Baptist Church in Shawnee, Oklahoma. Proctor is the Head Men’s and Women’s Tennis Coach at Oklahoma Baptist University (OBU). He is originally from Tulsa, Oklahoma.


Caption: Dr. Daryl D. Green, DSL, Business Professor, has used his class assignments to build a cadre of graduate and undergraduate students who can offer marketing assistance across the globe.

For more information about this story, please contact Dr. Green at daryl.green@okbu.edu or 405-585-4414.

About Paul Dickinson College of Business

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

For more information on the Paul Dickinson College of Business at OBU, visit www.okbu.edu/business.

The Disruptive Nature of COVID-19: Researchers Suggest New Faculty Model

The coronavirus situation has led to disruptive changes in the academic workflow of students in universities and colleges. With an ongoing volatile market, higher education has been impacted immensely with a direct connotation about underachieving and unprepared pass outs from these educational institutes. This has also propagated stark declining numbers in college enrolments and projections and surveys across the United States point at as much as 450,000 drops in students in years beyond 2025. Previous research, undertaken by Harvard professor, DR. Clayton Christensen also states that in the scope of organizational sustainability in educational institutes, disruptive changes and innovation will lead to 50% of 4,000 colleges and universities in the country to go bankrupt in the next 10 to 15 years.

Dr. Daryl D. Green and Dr. Jack McCann suggest a new faculty model to infuse student-centered learning the midst of disruption in higher education. Their research examines a new faculty model that includes an entrepreneurial mindset to stimulate innovation and creativity in the constant, changing environment in higher education.   In researching the current crises in higher education, this paper describes a set of strategic implications that will aid faculty wishing to create sustainability education programs.  

Caption:  Dr. Green and Dr. McCann bring more than 50 years of corporate experience to academia.

Higher education is under tremendous pressure due to market disruption. In fact, economic pressures are forcing higher education to make drastic decisions especially strategic vision, curriculum, hiring, and vision.               Furthermore, many people are questioning the value of higher education with growing pressures centered on the merit of post-secondary education against student debt and job readiness. In addition, businesses, government officials, and the general public complain about the number of unprepared college graduates produced by today’s colleges and universities.  According to a Pew Research study, 61% of Americans believe that the higher education system in the United States is going in the wrong direction. Dr. Clayton Christensen, who has done extensive research on organization sustainability and disruptive innovation, conveyed doubt about the future of traditional universities; he has argued that in15 years from now half of US universities may be in bankruptcy. Dr. Green argues that the status quo isn’t enough: “Disruption is all around us. Gen Z students are demanding more value for their education.  I’m big on practical experience and engaging our students with innovating thinking. That behavioural is what we are talking about in an entrepreneurial mindset for faculty.

Caption:  Dr. Green pushes his business students to utilize the entrepreneurial spirit in assisting local businesses with difficult market problems.

In their article, Dr. Green and Dr. McCann argue that today’s faculty must transform academic institutions with an entrepreneurial mindset.  Dr. McCann adds, our research focused on a new faculty model that includes an entrepreneurial mindset to stimulate innovation and creativity in the constant, changing environment in higher education.  In analyzing the current crises in higher education, our paper describes a set of strategic implications that will aid faculty wishing to create sustainability education programs.”

To view this research, please visit at https://www.arjonline.org/american-research-journal-of-business-and-management/volume-6.  

For more information about the researchers, you may contact Dr. Green at daryl.green@okbu.edu or 405-585-4414 

About the Researchers

Dr. Green is the Dickinson Chair and an Associate professor in the College of Business at Oklahoma Baptist University. The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.  He is a former US Department of Energy program manager with over 25 years of professional management experience. He is a nationally syndicated columnist, where he writes in the areas of leadership, decision-making, and culture. Dr. Green has a doctoral degree in Strategic Leadership from Regent University.

Dr. Jack McCann currently serves an appointment at Union College in Barbourville, KY, as Associate Professor in Marketing and Business. He teaches courses in management, marketing, and other business topics. Prior to joining Union College in August of 2018, he served an appointment as Dean of the School of Business at Lincoln Memorial University in Harrogate, TN, from 2008-2014. His research interests are leadership, management, marketing, emerging markets, sustainability, and corporate strategy and ethics. He also has many years of management experience in operations, business ownership, consulting, and customer service. 

For more information on this research or these researchers, please contact Dr. Green at www.okbu.edu/business.

OBU Business College Researchers Share Google Findings During Covid-19

In spite of Covid-19, a team of Oklahoma Baptist University (OBU) Business College Researchers publish a new Google findings. One thing that makes it unique is the fact that it was conducted in MKTG 5523 in OBU Dickinson College of Business MBA Program. The new research is titled The Disruptiveness of Technology: A Case Study Analysis of Google Dominance has been published on Management and Economics Research Journal, a reputable journal that is widely known around the world. Dr. Daryl D. Green, who led a team of researchers on this project is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. 

It is a fact that the research has shown that the world needs a digital footprint to manage and follow what goes on in the world, especially at a time like this when a  disruptive force, such as COVID-19 scourge, is ravaging the world. This disruptive force usually makes many companies and businesses experience difficulty carrying out their usual business, as they tend to experience dearth of data. Hence, with this research, Dr Daryl Green and his co-researchers have been able to provide a practicable response to any technological disruption that might arise in future. Researchers who contributed to this research include Dr. Daryl D. Green, Katherine Custer, Anna Johnson, Jesse Loyd, and Joshua Pettijohn. In addition, Dr.Xanshunta L. Polk (professor at King University-TN), and Heidi O’Donnell (Liberty University doctoral student) also provided additional research assistance to this scholarly project. 

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Dr. Daryl D. Green, DSL

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Ms. Katherine Custer

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Mrs. Anna Johnson

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Mr. Josh Pettijohn

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Dr. Xanshunta L. Polk

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Mrs. Heidi O’Donnell

With this new research published, Oklahoma Baptist University, Business College now adds Google research to list of scholarly accomplishments that the institution is widely known for. In addition, this academic expedition critically researched and established numerous facts that show that having a working digital footprint is now a must for every company that wants to keep growing and extending their business reach whenever there is natural disruption. 

While speaking on the essence of the research, Dr. Green said, “As we deal with disruptive forces like the Covid-19 situation, organizations are forced to operate remotely.  Having a digital footprint is essential. Google is an industry leader in the digital economy.  Our research contributes to this digital knowledge.”  

Furthermore, as Google is known to be an industry leader in the digital economy, the research has contributed a reasonable pool of knowledge to the existing body of knowledge on data management that exists on Google.  The research has also shown that researchers and businesses can make use of data available on Google as the platform continues to lead the way when it comes to managing and providing useful data. 

To view this research, please visit  https://merj.scholasticahq.com/article/13518-the-disruptiveness-of-technology-a-case-study-of-google-dominance.  

For more information about the researchers, you may contact Dr. Green at daryl.green@okbu.edu or 405-585-4414 

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About Paul Dickinson College of Business and Researchers

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

Dr. Green is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Dr. Green retired from the Department of Energy, where he worked in the Environmental Management Program for over 27 years. Dr. Green is also an award-winning writer with several textbooks and reference books.  

Katherine Custer is a 5th grade teacher and high school basketball coach. She graduated with her Masters of Business Administration in December 2019. 

Anna Johnson is a recent MBA graduate from Oklahoma Baptist university. In March 2020, she left the manufacturing/supply chain business after many years in sales, purchasing and customer service. Anna is looking to take her new degree and pursue a career in teaching at the collegiate level. 

Joshua Pettijohn, while attending OBU was recognized on both the Dean’s List and the President’s List for academic excellence. He was also recognized as a Captain of OBU’s team for his leadership capabilities. After graduating in 2018 with a Bachelor’s in Business Administration he continued to further his business education earning his MBA in 2020 while working for a National Fortune 500 company.

Dr. Polk is an Associate Professor in the School of Business, Economics, and Technology at King University in Tennessee. She has over 15 years of professional management and marketing experience. Dr. Polk’s research focuses on consumer behavior, marketing management, innovation, corporate social responsibility, and persuasive communication. 

Heidi O’Donnell currently works as a project manager for Oak Ridge Associated Universities in STEM workforce development. She is a forward-thinking professional with 20+ years of leadership experience.  Heidi served four years in the United States Marine Corps in the Presidential Support Unit of HMX-1 and Headquarters, Marine Corps.  She received her M.B.A. with a concentration in Management and Marketing from Lincoln Memorial University, and is currently pursuing a D.B.A. in Strategic Management at Liberty University. 

New Collaborative Research Leads to Solutions for Liberal Arts Colleges During Covid-19

A research on the sustainability in the scope of higher education led by Dr. Daryl D. Green, Dr. George Taylor III, and Mrs Violet Ford has opened many windows of opportunities. The study is known as ‘Cultivating the Entrepreneurial Mindset In Today’s Small Liberal Colleges & Universities’ outlines the importance of restructuration in colleges and universities with an entrepreneurial mindset for long-term sustainability.

The coronavirus situation has led to disruptive changes in the academic workflow of students in universities and colleges. With an ongoing volatile market, higher education has been impacted immensely with a direct connotation about underachieving and unprepared pass outs from these educational institutes. This has also propagated stark declining numbers in college enrolments and projections and surveys across the United States point at as much as 450,000 drops in students in years beyond 2025. Previous research, undertaken by Harvard professor, DR. Clayton Christensen also states that in the scope of organizational sustainability in educational institutes, disruptive changes and innovation will lead to 50% of 4,000 colleges and universities in the country to go bankrupt in the next 10 to 15 years.

The outcome of these regressive changes has hit independent liberal art colleges the most. Traditional institutes are also at risk of getting negatively impacted by disruptive change. This brings about uncertainty and unpredictability in various verticals of the market, innovation, industry, and more. “Cultivating an entrepreneurial mindset will infuse innovative thinking to difficult problems and provide new revenue streams to universities that utilize student tuition as the principle income for these academic institutions,” Dr. Green notes. Fellow research scholar, Mrs. Ford adds, “At the heart of entrepreneurship is pursuing opportunities with a vision. Traditional organizations will keep creativity within the confines of the classroom; whereas, entrepreneurial driven educational organizations will cultivate and develop creativity throughout an educational system. Thus, the presence of institutional entrepreneurial practice is needed to both create business models and actively participate in implementing changes that can drive transformational change.”

The study leads to a fundamental understanding of the importance of entrepreneurial objectives among students.  Dr. Taylor further suggests, “Early considerations of the entrepreneurial mindset within liberal art colleges show that liberal arts students were encouraged to develop characteristics fundamental to entrepreneurial thinking….Although the entrepreneurial mindset is receiving increased attention that encourages students to think in new, innovative ways while improving their life skills, there is little evidence to support its widespread consideration and implementation at a significant level within traditional liberal arts colleges.”  Ford, Green, and Taylor hope that the current paradigm among academic institutions will change.  The collective effort by the scholars will further inculcate ideas of founding a more sustainable education system that is flexible and progressive.

To view this research, please visit   https://tinyurl.com/y3wydycz

For more information about the researchers, you may contact Dr. Green at  daryl.green@okbu.edu or 405-585-4414