OBU Business College Researchers Share Google Findings During Covid-19

In spite of Covid-19, a team of Oklahoma Baptist University (OBU) Business College Researchers publish a new Google findings. One thing that makes it unique is the fact that it was conducted in MKTG 5523 in OBU Dickinson College of Business MBA Program. The new research is titled The Disruptiveness of Technology: A Case Study Analysis of Google Dominance has been published on Management and Economics Research Journal, a reputable journal that is widely known around the world. Dr. Daryl D. Green, who led a team of researchers on this project is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. 

It is a fact that the research has shown that the world needs a digital footprint to manage and follow what goes on in the world, especially at a time like this when a  disruptive force, such as COVID-19 scourge, is ravaging the world. This disruptive force usually makes many companies and businesses experience difficulty carrying out their usual business, as they tend to experience dearth of data. Hence, with this research, Dr Daryl Green and his co-researchers have been able to provide a practicable response to any technological disruption that might arise in future. Researchers who contributed to this research include Dr. Daryl D. Green, Katherine Custer, Anna Johnson, Jesse Loyd, and Joshua Pettijohn. In addition, Dr.Xanshunta L. Polk (professor at King University-TN), and Heidi O’Donnell (Liberty University doctoral student) also provided additional research assistance to this scholarly project. 


Dr. Daryl D. Green, DSL

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Ms. Katherine Custer

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Mrs. Anna Johnson

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Mr. Josh Pettijohn

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Dr. Xanshunta L. Polk

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Mrs. Heidi O’Donnell

With this new research published, Oklahoma Baptist University, Business College now adds Google research to list of scholarly accomplishments that the institution is widely known for. In addition, this academic expedition critically researched and established numerous facts that show that having a working digital footprint is now a must for every company that wants to keep growing and extending their business reach whenever there is natural disruption. 

While speaking on the essence of the research, Dr. Green said, “As we deal with disruptive forces like the Covid-19 situation, organizations are forced to operate remotely.  Having a digital footprint is essential. Google is an industry leader in the digital economy.  Our research contributes to this digital knowledge.”  

Furthermore, as Google is known to be an industry leader in the digital economy, the research has contributed a reasonable pool of knowledge to the existing body of knowledge on data management that exists on Google.  The research has also shown that researchers and businesses can make use of data available on Google as the platform continues to lead the way when it comes to managing and providing useful data. 

To view this research, please visit  https://merj.scholasticahq.com/article/13518-the-disruptiveness-of-technology-a-case-study-of-google-dominance.  

For more information about the researchers, you may contact Dr. Green at daryl.green@okbu.edu or 405-585-4414 


About Paul Dickinson College of Business and Researchers

The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs.

Dr. Green is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Dr. Green retired from the Department of Energy, where he worked in the Environmental Management Program for over 27 years. Dr. Green is also an award-winning writer with several textbooks and reference books.  

Katherine Custer is a 5th grade teacher and high school basketball coach. She graduated with her Masters of Business Administration in December 2019. 

Anna Johnson is a recent MBA graduate from Oklahoma Baptist university. In March 2020, she left the manufacturing/supply chain business after many years in sales, purchasing and customer service. Anna is looking to take her new degree and pursue a career in teaching at the collegiate level. 

Joshua Pettijohn, while attending OBU was recognized on both the Dean’s List and the President’s List for academic excellence. He was also recognized as a Captain of OBU’s team for his leadership capabilities. After graduating in 2018 with a Bachelor’s in Business Administration he continued to further his business education earning his MBA in 2020 while working for a National Fortune 500 company.

Dr. Polk is an Associate Professor in the School of Business, Economics, and Technology at King University in Tennessee. She has over 15 years of professional management and marketing experience. Dr. Polk’s research focuses on consumer behavior, marketing management, innovation, corporate social responsibility, and persuasive communication. 

Heidi O’Donnell currently works as a project manager for Oak Ridge Associated Universities in STEM workforce development. She is a forward-thinking professional with 20+ years of leadership experience.  Heidi served four years in the United States Marine Corps in the Presidential Support Unit of HMX-1 and Headquarters, Marine Corps.  She received her M.B.A. with a concentration in Management and Marketing from Lincoln Memorial University, and is currently pursuing a D.B.A. in Strategic Management at Liberty University. 

New Collaborative Research Leads to Solutions for Liberal Arts Colleges During Covid-19

A research on the sustainability in the scope of higher education led by Dr. Daryl D. Green, Dr. George Taylor III, and Mrs Violet Ford has opened many windows of opportunities. The study is known as ‘Cultivating the Entrepreneurial Mindset In Today’s Small Liberal Colleges & Universities’ outlines the importance of restructuration in colleges and universities with an entrepreneurial mindset for long-term sustainability.

The coronavirus situation has led to disruptive changes in the academic workflow of students in universities and colleges. With an ongoing volatile market, higher education has been impacted immensely with a direct connotation about underachieving and unprepared pass outs from these educational institutes. This has also propagated stark declining numbers in college enrolments and projections and surveys across the United States point at as much as 450,000 drops in students in years beyond 2025. Previous research, undertaken by Harvard professor, DR. Clayton Christensen also states that in the scope of organizational sustainability in educational institutes, disruptive changes and innovation will lead to 50% of 4,000 colleges and universities in the country to go bankrupt in the next 10 to 15 years.

The outcome of these regressive changes has hit independent liberal art colleges the most. Traditional institutes are also at risk of getting negatively impacted by disruptive change. This brings about uncertainty and unpredictability in various verticals of the market, innovation, industry, and more. “Cultivating an entrepreneurial mindset will infuse innovative thinking to difficult problems and provide new revenue streams to universities that utilize student tuition as the principle income for these academic institutions,” Dr. Green notes. Fellow research scholar, Mrs. Ford adds, “At the heart of entrepreneurship is pursuing opportunities with a vision. Traditional organizations will keep creativity within the confines of the classroom; whereas, entrepreneurial driven educational organizations will cultivate and develop creativity throughout an educational system. Thus, the presence of institutional entrepreneurial practice is needed to both create business models and actively participate in implementing changes that can drive transformational change.”

The study leads to a fundamental understanding of the importance of entrepreneurial objectives among students.  Dr. Taylor further suggests, “Early considerations of the entrepreneurial mindset within liberal art colleges show that liberal arts students were encouraged to develop characteristics fundamental to entrepreneurial thinking….Although the entrepreneurial mindset is receiving increased attention that encourages students to think in new, innovative ways while improving their life skills, there is little evidence to support its widespread consideration and implementation at a significant level within traditional liberal arts colleges.”  Ford, Green, and Taylor hope that the current paradigm among academic institutions will change.  The collective effort by the scholars will further inculcate ideas of founding a more sustainable education system that is flexible and progressive.

To view this research, please visit   https://tinyurl.com/y3wydycz

For more information about the researchers, you may contact Dr. Green at  daryl.green@okbu.edu or 405-585-4414