The Future of Digital Marketing – Small Business Help

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Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
  • 51% of Americans prefer to shop online.
  • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
  • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
  • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

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Social Media Marketing Strategies by Guest Blogger Brenda Coleman

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Notwithstanding the arguably negative impact of social media on people today, according to the Daily Mail’s opinion, social networks are becoming more and more powerful. So are marketing opportunities for businesses. Business owners use social media sites as another channel to implement their branding and marketing strategies. If you think that it’s time for you to use this channel too, you will need to find out a few important things.

Simple Social Media Tips for Beginners
Let’s begin with the basics. What is social media marketing? Simply said, it’s all about using your company’s online profiles with marketing goals. There are many subtleties and tricks that help those goals be achieved, but they are all built on and around the fundamentals of social media business owners should know. Here they are.

#1 Search Is Your Everything
In order to gain followers’ attention, your must create an engaging media product. If you do want to use social media for business effectively, it will be wise for you to start with studying your audience and analyzing their interests, which could be easily done with a search option available on all platforms. When searching, ask yourself the following question: What lacks out there that could interest them?

You should aim at relevant groups – “travelers,” “dieticians,” or “vegans” – that make up your target audience. Find a catchy personality and scan his or her Facebook likes. Understanding what your potential customers are interested in will help you decide what kind of content they will love. Continue reading