Day: November 8, 2011

Netflix – Group C

/ nuleadership / 14 Comments

During this week, Lincoln Memorial University’s MBA students in MBA 595 will analyze top corporate organizations.

In this blog topic, Group C consisting of Willian Moura, Heidi O’Donnell, Nathan Mize, and Miguel Montoya will evaluate ‘Netflix.’

 Group Members: Executive Summary

 There certainly has been competition in the movie industry since the year 2000.  As a matter of fact, it is what the business world would call high stakes drama. 

As technology advanced and electronic devices were produced more economically and efficiently, they became available to mass consumers at a cost that most people could afford.  Families across the globe fully indulged in the pleasurable pastime of move watching. 

 Through the years, as technology advanced, newer, bigger, better, products hit the market.  No sooner would one company bring a product to the shelves then another new product would come out, TV screens were made bigger, Blue Ray and HDTV technologies came out, and people the world over were building video libraries. 

Barriers to entry were low so new products and new companies were formed overnight, it seemed.  As we will see, not everyone would survive in this competitive arena except those few that had a long-range vision and solid strategy.

See:   http://animoto.com/play/1BpNGTREjLKgumF4LwdNdA

Please share your insight on this topic.

Mystic Monk Coffee – Group A

/ nuleadership / 12 Comments

During this week, Lincoln Memorial University’s MBA students in MBA 595 will analyze top corporate organizations.

In this blog topic, Group A consisting of Michael Berger, Chris Campbell, Zach Corder, and Paul Mundy will evaluate ‘Mystic Monk Coffee.’

 Executive Summary

Mystic Monk Coffee is an organization that is owned and operated by Carmelite monks in Clark, Wyoming. It is the vision of Father Prior Daniel Mary to use Mystic Monk Coffee to one day be able to purchase a 500 acre monastery that could accommodate 30 monks, a church, convent for nuns, and a retreat center for visitors. 20112nd newsletter has managed to find a ranch that is listed for $8.9 million, and he hopes this will be the place that the Carmelites can call the new Mount Carmel, which is where the Carmelites first hermitage was established.

The thirteen monks that currently reside in Wyoming each have a particular job, and they are restrained in the time that they can devote to that job, because they lead a life devoted to prayer.

The roaster that they currently have limits roasting coffee beans to about 540 pounds a day, but demand hasn’t exceeded that limit. They currently plan to purchase a new roaster that roast 130-pounds per hour and cost $35,000. The land that they found available to purchase is found on Lake Irma Ranch and has everything that Father Mary has envisioned for the future of the Carmelites.

They are continually working on raising the money they need for the purchase and are asking for donations from those belonging to the Catholic Church. With a little time and some generous donations they may be able to realize their dream in the future.

 

See: http://animoto.com/play/XQVwRKXSFVVnxX48NVsRyA

 Please share your insight on this topic.

 

Nintendo’s Strategy in 2009 – Group D

/ nuleadership / 19 Comments

During this week, Lincoln Memorial University’s MBA students in MBA 595 will analyze top corporate organizations.

In this blog topic, Group D consisting of Maria Paganelli, Angela Sebby, Phillip Singer, and Jessica Vick will evaluate ‘Nintendo.’

Executive Summary

Nintendo Company Ltd. was founded in 1889 in Kyoto, Japan, with playing cards and then expanded in 1969 as an electronic toys company. In 1981, Nintendo introduced the Donkey Kong and became well known in North America, Asia, and Europe.

After the launch of this game, the company became one of the top leaders of the video gaming industry by successfully launching different types of video game consoles and handheld game systems. Most of them were best-selling games which resulted in market success with sales surpassing millions units worldwide.

In 2006, Nintendo’s major introduction was the Wii, with its innovative wireless remote controllers; where players are able to hold the control and use his or her whole body as a controller. By being unique in its industry, it set out to market a game to a wide range of customers and demographics, which also resulted in additional impressive global top-selling sales (Gamble and Thomspon, 2011).

While a leader in gaming, Nintendo also has two strong competitors, Microsoft and Sony, which target a completely different set of demographics and concentrate on high technology graphics and skill levels. 

In order to remain a strong contender in the industry, Nintendo has set out to widen its target markets instead of competing on the same level as its competitors. 

See: http://animoto.com/play/o3r63ZNDzw9eayEP3Y3q2g

Please share your insight on this topic.