Knowledge Management Infusion

If managers want to gain more efficiency in operations, businesses need to better understand their knowledge management systems.  In handling short-term matters, many organizations have forgotten the long-term consequences of short changing their corporate knowledge. For today’s businesses,  corporate culture along with the massive retirement of Baby Boomers represents a serious concern as it relates to tacit knowledge. Researchers Xiaoming Cong and Kaushik Pandya argue that tacit knowledge, which is often unwritten and less concrete, has become a key asset.

Many employees from the private sector can point to the 80’s as a period of organizational change in terms of downsizing. For federal employees, this reality of potential job lost was not evident until the 90s. In September of 1993, President Clinton set a goal to reduce the Executive Branch civilian workforce. With budget reductions and in some cases base closures, it was apparent to many employees that downsizing was now a reality for federal workers.

New government initiatives, such as A-76, continued to frighten government employees as they saw their jobs outsourced to others. A-76 referred to OMB Circular A-76 (Performance of Commercial Activities) that requires government agencies to determine if its work functions could be done in the private sector cheaper and better.

Research on downsizing efforts in the public and private sectors has found numerous examples of negative impacts on employee productivity, morale, customer service, and product quality. Organizations are relying more on employee involvement to streamline their processes. If you are an employee, do you share information with others that will decrease your value and potentially place you at risks for layoffs?   

Employee cynicism of management will make this problematic. According to Maritz Poll, less than 15% of employees strongly agree that their managers show consistency between their words and actions. Additionally, only 7% of employees strongly trust their senior managers to look out for their best interest. Leadership blogger Dan McCarthy argues, “While workplace trust has been dwindling since the Enron, WorldCom, and Tyco scandals of the earlier part of the decade, threats of layoffs and downsizing have only exacerbated the problem.” In this blog, we will discuss knowledge management in operations.

In today’s hypercompetitive environment, knowledge management becomes a vital component for modern organizations. Knowledge management (KM) relates to an organization’s ability to systematically capture, organize, and store information. When dealing with KM issues, many people focus on intellectual capital or technology issues, rather than the human element.

Consequently, many organizations develop their own KM perspective. For example, Lotus Development Corporation defines KM by the following five technology pillars: business intelligence, collaboration, knowledge transfer, knowledge discovery and mapping, and the location of needed expertise.  As organizations continue to become more complex, engage in global competition, and operate under uncertainty, disseminating information becomes a valuable commodity. KM has been a core ingredient for most government agencies; it is difficult to separate strategic planning from KM.

Georg Krogh, Kazuo Ichijo, and Ikujiro Nonaka, authors of Enabling Knowledge Creation, maintain that knowledge creation must be supported by organizations in a number of ways if knowledge creation is to happen. In fact, they note the following enablers: (a) instill a knowledge vision, (b) manage conversations, (c) mobilize knowledge activists, (d) create the right context, and (e) globalize local knowledge.

Managing this KM system is not easy after the layoff craze of the 1980s. In fact, knowledge sharing without committed leadership and encouraging organizational culture will only be marginally successful. Researchers Alex Birman and John Risko maintain that an organization can improve competitiveness and adaptability and increase its chance of success with an effective KM process. However, Michael Tushman and Charles O’Reilly, authors of Winning Through Innovation, argue that an organization’s culture can prevent it from undergoing positive change because organizational renewal demands requires mastering both innovation and organizational change.

How do organizations ensure the effectiveness of their knowledge management systems? Can trust be rebuilt with today’s workers after  past management failures? If so, how?

  © 2010 by Daryl D. Green

 

Fueling Intellectual Assets

When I wrote my first book, My Cup Runneth Over: Setting Goals for Single Parents and Working Couples, it took me two months to write and less than a year to get published (it normally takes 18 months to three years to get published).  People were amazed at my publishing accomplishments.

My world was transformed, from being a little unknown engineer in Tennessee to being a respected expert and quoted by USA Today and Ebony Magazine.  It provided a great avenue for influencing others across the country and the world.  Additionally, it provided me with a more diverse portfolio of passive income and revenue.  In the greater scheme of thinking, I found out that my new platform was centered, not on the physical book—but on the creation of intellectual assets. 

As organizations contend with global competition, many businesses will need to rethink their strategies for sustainability in the knowledge and innovation economy.  Across the nation, companies are depending more on freelance workers.

According to the Bureau of Labor Statistics, the number of workers placed by temporary staffing agencies rose by 404,000 since September 2010. Furthermore, many gifted, laid-off workers are forced to become independent contractors and freelancers.  According to the Freelancer Union, 18% of its members were forced to give up health insurance in 2009 while 39% cut back coverage.  This trend is reshaping America’s workforce.

Yet, value creation will be the key to opening endless opportunities for today’s businesses.  We complain about the rate of manufacturing jobs going abroad and how this reality impacts the quality of living. Perhaps the future will be ruled not by the tangible but the intangible.  In fact, the knowledge economy will wreak havoc on traditional thinking. 

 

Thomas Davenport and Kevin Desouza, intellectual strategists, argue the importance of organizations understanding their intellectual assets: “In the industrial economy, a key component of mass production and productivity—and hence economic growth—was the reuse of physical assets: molds, templates, castings and so forth.  Although so much of the economy is now based on intellectual assets, we have yet to achieve a similar level of reuse and productivity improvement for that class of asset.”  In this discussion, we will look at how intellectual assets will fuel the future.

Henrik Vejlgaard, author of Anatomy of a Trend, argues that emerging trends are influenced by gifted people, including entrepreneurs, designers, and artists.  Vejlgaard notes that these people “create new products or invent new styles or begin doing something in a completely new way.”  In the old days, creative people were the butt of jokes pertaining to finding sustainable employment.  

Yet, the future will belong to just these people, as many organizations across the world will need this asset to enhance their survivability.  Fueling the knowledge economy will be knowledge creation (intellectual asset creation) and knowledge management (intellectual asset management).

An important ingredient for the knowledge economy is the creation, use, storage, and positioning of an organization’s intellectual assets.  Intellectual assets are valuable elements created by human ingenuity: written documents, software, musical compositions, and other intellectual spin-offs.  Intellectual assets can be divided into two categories, product assets and process assets.  Product assets are the specific outputs of knowledge work such as software programs or legal briefs.  

In contrast, process assets are codified knowledge about how to perform a task such as manufacturing steps for a new product.  Some countries have already realized the critical value of intellectual assets.  In May 2004, the Ministerial Council in France studied how intellectual assets impacted value creation, growth, and economic performance.  The study noted, “The continuous shift toward a knowledge-based and innovation-driven economy has brought to the forefront the issue of how knowledge is created, disseminated, retained and used to obtain economic returns.”

Intellectual assets will place individuals at the center stage of wealth creation across the globe.  Today, traditional publishers struggle to stay in business as the world has been overrun by knowledge creation.  Many experts will argue that the Big 6 (Random House, Inc., Penguin Putnam, HarperCollins, Holtzbrinck, Time Warner, and Simon & Schuster) dominate the publishing world.  Yet, the world is changing.  

According to a Para Publishing study, traditional publishers are in trouble.  In 2004, more than 1.8 million books were in print.  A new book is published every 30 seconds.  With challenges from the global economies, digital publishing models, and industry standard changes, major publishers are bombarded with changes that impact their bottom-line.  In 2002, major publishers decreased output by 5% yet titles published rose by 6%. 

What is driving the publishing industry now?  It is independent publishers and literary entrepreneurs emerging in this digital age.  In fact, 70% of the titles are now coming from small or self-publishers. In the digital age, individuals can transform one idea into multiple formats including paper back, hardcover, MP3 files, DvD, and other downloadable files.  Therefore, knowledge creators are building an empire of intellectual assets.  Websites like Createspace.com and Lulu.com give individuals the power to create wealth while building influence effortlessly.

What modifications will need to be made in the publishing model to incorporate intellectual assets created by entrepreneurs? How can organizations take advantage of these gifted creators in their organizations and still fully control their knowledge management processes?

 © 2010 by Daryl D. Green

Unintended Consequences

 

As companies after company fail in the same industry, I wonder why some organizations continue to follow the same deadly path. In most cases, it starts with managers who do not think about the consequences of short term decisions over the long haul. Sadly, hasty decisions can impact not only the individual but others around them. Several famous individuals have been impacted by this reality.

For example, Vanessa Williams was one of these fallen Hollywood icons. In 1983, Williams became the first African-American woman to be crowned Miss America. However, her immediate success was short-lived due to a scandal.

Consequently, Williams was forced to relinquish her title; she probably didn’t think her youthful deed would come back and wreck her dreams. Yet, the consequences not only damaged Williams but her family, friends, and millions of her fans. In this session, we will examine the impacts of unintended consequences.

Have you ever wondered why some people never consider the aftermath of their bad choices? Many people fail to understand the consequences of their decisions. Nobel Prize author Albert Camus once noted, “Life is the sum of all your choices.” Some people rationalize that an apology or a pitiful stare will erase all of the damages. 

I hear it all the time: “I’m sorry. I didn’t mean for that to happen.” Instead of just chalking it up to immaturity or youthful ignorance, I just cannot make that case because we are often talking about adults, not children. These adults should know better, but they act without realizing the effect of their actions. In spite of all wise counsel, some people live to make poor decisions.

Fortunately, these circumstances can be traced back to a root cause. The Law of Unintended Consequences relate to any purposeful action that will generate unintended consequences. This law can be categorized into several areas: (a) a positive unexpected benefit called serendipity, (b) a negative effect which is contrary to the original intention, and (c) a potential source of problems which is commonly referred to as Murphy’s Law. Additionally, the outcomes are not limited to the results that were originally intended.

Here are some examples of how this law works. A new bridge is built to give a secluded community access to a nearby shopping mall. However, this action results in increased crime in the secluded neighborhood and decreased sales for the mall stores. No one anticipated these unforeseen problems.

Another example is a caring parent who smokes cigarettes around his family. One child gets asthma and eventually becomes a chain smoker as an adult. Another child obtains a phobia related to smokers. In retrospect, the caring parent would have done something different if he had anticipated the long-term consequences.

Likewise, many managers may make alternative decisions if they understand the Law of Unintended Consequences. Furthermore, today’s leaders can be proactive in their decision making by considering the long term ramifications of most decisions.

Like Murphy’s Law, some decisions may appear to afflict some people as if their lives are cursed. Unfortunately, making the right decision is a difficult process. No one will applaud your many good decisions; however, you will probably catch heat over the bad ones. As a matter of fact, some individuals continue to ride a merry ride of worsening consequences.

Yet, it is often their own lack of foresight that haunts them. Eleanor Roosevelt said, “Somehow we learn who we really are and then live with that decision.” Every person, regardless of their background or social standing, can benefit from good decision-making techniques. In this life, most people make decisions to the best of their abilities. When various things happen, especially bad ones, individuals must be ready to deal with them. Therefore, understanding unintended consequences can assist in helping make better decisions for the future.   

 How do organizations anticipate the consequences of their decisions?  Can managers learn to make better decisions?

 © 2010 by Daryl D. Green

The Search of Global Talent

It is 2150. Science and technology rule the world. Artificial intelligence provides the life blood for the universe. Basic robotic beings conduct all manual labor. Therefore, humanity enjoys endless pleasures and high level thinking. Surprisingly, a rodent dashes through the power grid, bypassing a sophisticated security system and blacks out Earth. Living at the core of the planet, Earth inhabitants stand in darkness. There are no engineers, technicians, and scientists. Humanity has abandoned scientific pursuits in the quest for a better life. 

Why are American businesses excited about global outsourcing while their employees sound the alarm on the impending danger ahead? As I watch numerous companies outsource their corporate souls abroad, I wonder, what is the future of our workforce?  When global competition should bring out the best in humanity, perhaps it is bringing out the worst in us.

As American company after company relishes its stronghold on innovation and creativity to the rest of the world, global competition escalates.  When managers should be developing their employees so that they can get the best performance out of them, managers develop systems that do not inspire or empower workers but maintain the status quo.  Sadly, this is a tragic mistake as countries seek out the best talent in the future.

In a rapidly changing environment, organizations need to understand the rule that talented individuals will play in the future. Some organizations play with strategic planning for the predicted problems of the future, yet they neglect the unintended consequences of what is happening in the near term.

Watts Wacker, Jim Taylor, and Howard Means, authors of The Visionary’s Handbook, explain, “Fail to build your own future, and someone is going to build one for you.” 

Dr. James Canton, nationally recognized futurist, analyzes 10 critical emerging trends in his book, Extreme Future. Dr. Canton notes, “Everyone needs to think differently about the future, a future that is riddled with change, challenge, and risk.” He further provides the five factors that will shape the extreme future which are speed, complexity, risk, change, and surprise. Yet, what emerges from Dr. Canton’s prediction is an increasing need for more worldwide talent.

There is a growing battle developing as companies fight for positioning on the global market.  In fact, this war is waging across the globe.  Countries are searching for the brightest and smartest talent. The Global Talent Management and Rewards Survey involved a study of 1,176 companies across the world, including 314 from the United States.  The survey found that the vast majority of the companies were having difficulty attracting the critical-skill and talented employees to help them compete during this economic crisis. 

According to the study, 65% of the companies reported having problems obtaining the needed talent (52% of American businesses).  In fact, many businesses aren’t even able to retain their own employees.  American businesses were reporting losing 11% of their workforce while globally it’s over 20%.

Gaining the right kind of attributes will make workers more valuable. Ryan Johnson, WorldatWork Vice President, notes “This study is a good reminder that employers need to reassess their employee value proposition to key in on those factors, both tangible and intangible, that would make them attractive to recruits.”

According to the survey, the top talent management priorities were (a) Ensuring the readiness of talent in critical roles, (b) Increasing the investment in building an internal pipeline of talent, and (c) Creating more development opportunities within (rotations, etc.).  Therefore, the quest for worldwide talent will dominate most countries economic agenda as they seek to position themselves in the future.

What is the workforce aftermath if America cannot compete for future talent? What effect will global outsourcing have in the overall strategy of tomorrow’s organizations? 

 © 2010 by Daryl D. Green